Friday, 9 November 2018

Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmented reality.

Director of Communications Liz Goodno described this as “the largest digital sneaker event of the year.” The company says it will be offering more than 1,000 prizes, including sneakers like the Air Jordan 1 Retro High OG Shattered Backboard, KAWSx Air Jordan 4 Retro Black, Pharrell x BBC x NMD Human Race Trail Heart/Mind, plus curated sneaker packs and up to $10,000 in GOAT credit.

You can enter the drawing anytime between now and 11:59pm Pacific on Thursday, November 22, with the winners notified at noon on Black Friday.

All participants will receive 100 tickets, but you can earn bonus tickets by visiting locations on an interactive GOAT map, which will highlight spots around the world that are tied to all-time great athletes and to sneaker history. Those locations really are global, and they include “Sneaker Street” in Hong Kong, San Francisco’s Moscone Center (where the iPhone debuted) and the location of Muhammad Ali’s historic victory over George Foreman in the Democratic Republic of Congo.

Also on the list are the New York and Los Angeles locations of Flight Club, the famous sneaker retailer that GOAT merged with earlier this year. And you can earn even more tickets by sharing augmented reality graphics that superimpose a “Greatest of All Time” message, or a newspaper highlighting sneaker history, on real-world imagery.

GOAT

IT Manager Clint Arndt, CEO Eddy Lu

GOAT showed off the AR capabilities at an event with Apple last week at Flight Club New York. The AR elements were built using Apple’s ARKit, and it sounds like the startup plans to do more with the technology in the future.

“We’ve always wanted to incorporate augmented reality technology,” Goodno said, but the challenge, until ARKit, was integrating the technology into the GOAT app. “As a sneaker marketplace there are so many use cases for AR.” (Nike has also been using AR to connect with sneakerheads through its SNKRS app.)

At the event, co-founder and CEO Eddy Lu also talked about the company’s plans beyond AR, saying that “next year, international is a huge thing for us” — which means it’ll be doing more to localize its apps. In addition, it’s getting ready to open its next Flight Club store, this time in Miami.



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Xiaomi is opening a retail store in London as it extends its Europe push

Xiaomi’s expansion into Europe continues at speed after the Chinese smartphone maker announced plans to open its first retail store in London.

The company is best known for developing quality Android phones at affordable prices and already it has launched devices in Spain, Italy and France. Now, that foray has touched the UK where Xiaomi launched its Mi 8 Pro device at an event yesterday and revealed that it will open a store at the Westfield mall in London on November 18.

That outlet will become Xiaomi’s first authorized Mi Store. Styled on Apple’s iconic stores, the Mi store will showcase a range of products, not all of which are available in the UK.

Still, Xiaomi has shown a taste of what it plans to offer in the UK by introducing a number of products alongside the Mi 8 Pro this week. Those include its budget tier Redmi 6A phone and, in its accessories range, the Xiaomi Band 3 fitness device and the £399 Mi Electric Scooter. The company said there are more to come.

That product selection will be available via Xiaomi’s own Mi.com store and a range of other outlets, including Amazon, Carphone Warehouse and Three, which will have exclusive distribution of Xiaomi’s smartphones among UK telecom operators.

Xiaomi hasn’t branched out into the U.S. — it does sell a number of accessories — but the European launches mark a new phase of its international expansion to take it beyond Asia. While Xiaomi does claim to be present in “more than 70 countries and regions around the world,” it has recorded most of its success in China, India and pockets of Asia.

CEO Lei Jun has, however, spoken publicly of his goal to sell Xiaomi phones in the U.S by “early 2019” at the latest.

Still, even with its focus somewhat limited, Xiaomi claims it has shipped a record 100 million devices in 2018 to date. The firm also posted a $2.1 billion profit in its first quarter as a public company following its Hong Kong IPO. However, the IPO underwhelmed with Xiaomi going public at $50 billion, half of its reported target, while its shares have been valued at below their IPO price since the middle of September.



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Wednesday, 7 November 2018

Google is adding Android support for foldable screens

Big day for developer events. As Samsung was on stage getting ready to talk about its upcoming foldable phone, Google spilled the beans a bit at its own Android Developer Summit. The company briefly detailed plans bake support for folding phones into the mobile operating system.

Support for the nascent technology is going to be tough, given what’s expected to be a variety of different form factors, so Google’s been working with hardware partners. It’s first, naturally, is  Samsung. The two companies have been working closely on a device it plans to launch “early next year,” according to Google. That device is expected to debut moments from now on Samsung’s own stage.

Google is referring to the category as “Foldables.”

“You can think of the device as both a phone and a tablet,” Android VP of Engineering Dave Burke explained. “Broadly, there are two variants – two-screen devices and one-screen devices. When folded, it looks like phone, fitting in your pocket or purse. The defining feature for this form factor is something we call screen continuity. ”

Among the addition here is the ability to flag app to respond to the screen as it folds and unfolds — the effect would likely be similar to response of applications as handsets switch between portrait and landscape modes.

While Samsung’s is the most prominent, the company company’s Foldable isn’t expected to be the first to market. That honor will like go to Royole’s FlexPai device, though that handset has already been knocked for build quality ahead of launch. Whatever the case, Samsung’s certainly not going to be alone here, but it will almost certainly be a market leader.



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Android developers can now force users to update their apps

At its Android Dev Summit, Google today announced a number of new tools and features for developers that write apps for its mobile operating system. Some of those are no surprise, including support for the latest release of the Kotlin language, which is becoming increasingly popular in the Android developer ecosystem, as well as new features for the Android Jetpack tools and APIs, as well as the Android Studio IDE. The biggest surprise, though, is likely the launch of the In-app Updates API.

While the name doesn’t exactly make it sound like a break-through feature, it’s actually a big deal. With this new API, developers now get two new ways to push users to update their app.

“This is something that developers have asked us for a long time is — say you own an app and you want to make sure the user is running the latest version,” Google senior director for Android product management and developer relations Stephanie Saad Cuthbertson told me. “This is something developers really fret.”

Say you shipped your application with a major bug (it happens…) and want to make sure that every user upgrades immediately, you will soon be able to show them a full-screen blocking message that will be displayed when the first start the app again and while the update is applied. That’s obviously only meant for major bugs. The second option allows for more flexibility and allows the user to continue using the app while the update is downloaded. Developers can fully customize these update flows.

Right now, the new updates API is in early testing with a few partners and the plan is to open it to more developers soon.

As Cuthbertson stressed, the team’s focus in recent years has been on giving developers what they want. The poster child for that, she noted, is the Kotlin languages. “It wasn’t a Google-designed language and maybe not the obvious choice — but it really was the best choice,” she told me. “When you look at the past several years, you can really see an investment that started with the IDE. It’s actually only five years old and since then, we’ve been building it out, completely based on developer feedback.”

Today, the company announced that 46 percent of professional developers now use Kotlin and over 118,000 new Kotlin projects were started in Android Studio in the last month alone (and that’s just from users who opt in to share metrics with Google), so that investment is definitely paying off.

One thing developers have lately been complaining about, though, is that build times in Android Studio have slowed down. “What we saw internally was that build times are getting faster, but what we heard from developers externally is that they are getting slower,” Cuthbertson said. “So we started benchmarking, both internally in controlled circumstances, but also for anybody who opted in, we started benchmarking the whole ecosystem.” What the team found was that Gradle, the core of the Android Studio build system, is getting a lot faster, but the system and platform you build on also has a major impact. Cuthbertson noted that the Spectre and Meltdown fixes had a major impact on Windows and Linux users, for example, as do custom plugins. So going forward, the team is building new profiling and analysis tools to allow developers to get more insights into their build times and Google will build more of its own plugins to accelerate performance.

Most of this isn’t in the current Android Studio 3.3 beta yet, (and beta 3 of version 3.3 is launching today, too), but one thing Android Studio users will likely be happy to hear, though, is that Chrome OS will get official support for the IDE early next year, using Chrome OS’s new ability to run Linux applications.

Other updates the company announced today are new Jetpack Architecture Component libraries for Navigation and Work Manager, making it easier for developers to add Android’s navigation principles into their apps and perform background tasks without having to write a lot of boilerplate code. Android App Bundles, which allow developers to modularize their applications and ship parts of them on demand are also getting some updates, as are Instant Apps, which users can run without installing them. Using web URLs for Instant Apps is now optional and building them in Android Studio has become easier.

 



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Tuesday, 6 November 2018

Luminar nabs former Uber executive to lead LiDAR startup’s business development

Luminar, the buzzy LiDAR startup founded by Austin Russell, has added another high-profile executive to its ranks. This time, Luminar has hired Uber executive Brent Schwarz as its head of business development.

Schwarz, who has been at Luminar for about two months now, comes from Uber by way of self-driving truck startup Otto, which acquired his own LiDAR startup.

Schwarz is a veteran in the LiDAR sensor industry. He was vice president of sales and marketing at Velodyne from 2009 to 2012 and helped turn it into a startup that was hand-building LiDAR units into a commercial enterprise. Velodyne has become a major supplier of LiDAR sensors to companies testing autonomous vehicles. Before Velodyne, Schwarz worked at Intel and Magellan Navigation.

Schwarz would later launch his own company Tyto LiDAR, which was purchased by self-driving truck company Otto. Uber acquired Otto in 2016. Schwarz stayed on with Uber after the acquisition and most recently led the effort to build Uber Freight’s financial systems.

“This is a rocket ship I had to be a part of,” Schwarz explaining his reasons for joining Luminar.

LiDAR, or light detection and ranging radar, measures distance using laser light to generate a highly accurate 3D map of the world around the car. LiDAR is considered by many automakers and tech companies an essential piece of technology to safely roll out self-driving cars.

Luminar aims to take LiDAR to the next level, in both technical capabilities and scale. After years of operating in stealth, Luminar made its public debut in the autonomous vehicle startup scene in April 2017.

Luminar built its LiDAR from scratch, a lengthy process that resulted in a simpler design and better performance. It made a leap forward in April 2018 with the introduction of a new LiDAR unit that performs better, is cheaper, and able to be assembled in minutes rather than hours. Luminar’s acquisition of Black Forest Engineering was a big part of its plan to improve the quality along with efficiency. So was the addition of its 136,000-square-foot manufacturing center in Orlando, Florida.

“This is the fundamental shift, when we went from having optics PhDs hand assemble these systems to having proper production to where we can actually scale up and take on new customers beyond the four we’ve been working with the past year,” Russell told TechCrunch, referring to partners that use Luminar sensors in their AV test and development fleets.

The company has disclosed Volvo and Toyota Research Institute as customers. Volvo invested in Luminar earlier this year and became a commercial customer of its new perception development platform.

“We’ve had some massive progress on the business development front, both with with bringing Brent on board and scaling up a number of customers,” Russell told TechCrunch in a recent interview. “We’re now able to really address the immediate needs of these various autonomous test and development programs that are now starting translate into volume production, real-world systems for consumers.”

In the past four months, Luminar has quadrupled the number test and development customers. The company now has contracts with 16 OEMs (a combination of automaker, trucking, tech and ride-sharing type companies) and is in negotiations with another 16 or so, Russell said.

Bringing in testing and development customers is a good first step. But locking them in as commercial customers, meaning they’re integrating the sensor into volume production products, is the ultimate target. Schwarz will be a big part of that effort.

Right now, Schwarz says he is focused on hiring to create the teams that will manage the pipeline of new customers as well as help bring those using Luminar sensors for testing and development into series production.

In June, the company hired Fitbit executive Bill Zerella as its chief financial officer and Tami Rosen as chief people officer. Rosen was at Goldman Sachs for 16 years, a senior director of human resources at Apple, and most recently vice president of people at Quora.

Earlier this year, Luminar released a new “perception development platform” for which Volvo is the first customer. Luminar’s perception development platform detects and labels what its LiDAR hardware sees and then delivers that data to the car’s self-driving system. The platform is not making decisions. It’s just meant to provide more robust data to help the car’s “brain” make the right ones.



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MacBook Air review

For three years, the MacBook Air was conspicuously absent. The ultraportable never left Apple’s site, of course, but we finished keynote after keynote wondering why Apple continued to neglect one of its most popular products, all while overhauling the rest of the MacBook line.

At an event last month in Brooklyn, however, Apple finally acquiesced, delivering the largest single update since the product was introduced ten and a half years prior. In an event stuffed to the gills with an enthusiastic audience, the Air got what was easily the biggest applause break — more than the iPad Pro and certainly more than the Mac Mini.

The fan base was clearly ready for a new Air.

Getting the Air right is a tricky proposition. Not only is it the slimmest model in the line, it’s also the cheapest, a combination that’s made it a popular selection for frequent travelers and those just looking for the least expensive route into the MacOS ecosystem. Every hardware addition to the line comes with a potential price increase — something we saw play out with the evolution of the Mini, which jumped from $499 to $799, removing some of the device’s entry-level appeal.

The Air has also seen a price increase, though Apple was able to rein things in a bit more here, in terms of both overall and relative price. At $1,199, the low-end version of the laptop remains the least pricey entry point into the Mac ecosystem (excluding the older Air, which is still available for $999).

This latest update finds the Air finally assuming its place in the current MacBook line, whose current iteration began life with a major overhaul in 2015. Becoming part of the club means an aesthetic upgrade, a move to USB-C, souped up internals and, of course, the long-awaited addition of a Retina Display.

The device arrives amid a shift for the company, as it once again embraces creative professionals with both MacOS devices and iOS through the addition of the iPad Pro. The latter continues to blur the line between Apple’s operating systems, with computation power rivaling — and in some cases outperforming — some of its MacOS models.

Currently, the Air sits between the iPad Pro and low-end MacBook — though given the $100 price difference between it and the former, I don’t know that anyone would be entirely shocked to see Apple quietly sunset the baseline product in favor of the reborn Air. There simply aren’t enough compelling reasons to keep that model around in its current configuration, especially given the Air’s enduring popularity.

Certain sacrifices were made in favor of keeping the Air’s price down — most notably the Touch Bar. There was some speculation that Apple’s decision to drop the technology on this device was some clear sign that the company was moving away from the touchscreen-adjacent tech, but the reason is likely far more simple: Adding it would have further driven up the entry-level price — and eclipsed the MacBook in the process.

Instead, the company did something even better, breaking out Touch ID from the bar. After a couple of years with a Touch Bar on both my work and personal machines, the fingerprint scanner remains the one feature (outside of the standard function keys like volume) that I use on a daily basis. In the long run, the company may have done the Touch Bar a bit of a disservice by consciously uncoupling Touch ID, but for the Air, it was the ideal decision, bringing its most useful feature without driving up the price in the process.

The keyboard is the same found on the most recent MacBook Pros, as well. That, along with other shifts, is bound to be polarizing among longtime Air users. I will say this, however, if you haven’t tried a MacBook keyboard since the infamous butterfly switch overhaul of 2015, visit your local Apple store to give them another shot. It’s true that they’re still a fair bit shallower than the previous model, but things have been improved in the past three years, courtesy of two major updates.

This latest generation is quieter, has a better feel and has the added benefit of a new rubberized bladder, which should protect from spills, along with particulate matter, which has become a bane of everyone with an earlier model’s existence. Seriously, I once found myself roaming around Seattle desperately trying to find a can of compressed air before an Amazon event.

Those who’ve been holding out to upgrade from an earlier Air model will likely have a bit of an adjustment period, but it’s a much easier transition that it was on those initial 2015 MacBooks. The track pad, too, is now in line with its MacBook brethren. It’s 20 percent larger than the previous Air and utilizes Force Touch for a more uniform response across the surface, welcome changes the both of them.

The new Air’s internals are, naturally, an upgrade across the board over the 2015 model, but it’s more of a mixed bag when compared to the MacBook. In fact, the concurrent existence of the two products is likely to cause confusion among buyers — and understandably so. If you’ve been having trouble deciding between MacBooks, Apple’s made that task even more complex.

RAM is the same on both systems at either 8 or 16GB. No surprise there — that’s pretty consistent across the entire MacBook line. The base-level storage configuration, on the other hand, starts lower but goes higher than the MacBook, with an entry of 128GB (to the MacBook’s 256), all the way up to 1.5TB. Of course, storage upgrades are always costly, and if you max this one out, it’s going to run you another $1,000.

Given that it’s a newer model, the process is an upgrade over the pricier MacBook on the baseline, from a 1.2GHz dual-core Intel Core i3 to a 1.6GHz dual-core Intel Core i5 processor. That said, there’s only one configuration here, at present, so if you want more power, seriously consider upgrading to the Pro. Our model, the Core i5 coupled with 8GB (standard on everything but storage) scored a 4,297 and 7,723 on Geekbench’s single and multi-core tests, respectively.

A quick glance at the above graphic really highlights the gulf between the Air and Pro, though the new chips do mark an upgrade over the 2017 MacBook’s single- and multi-core scores of 3,527 and 6,654. The new silicon is plenty zippy for most users’ daily tasks, but if you need more out of your system — be it for gaming or resource-intensive tasks like video edit — it’s worth the jump to the Pro.

Battery, meanwhile, is a pretty sizable bump over the MacBook, owing to the larger footprint on the Air’s 13.3-inch frame (versus the 12-inch MacBook), with a stated “up to 12 hours” on a charge to the MacBook’s 10. I found that to be pretty on the money, in my own testing. I was able to stream video for just a hair under 12 hours — plenty enough to get you through most flights.

Of course, the larger screen and battery also mean a heftier laptop. The Air’s 2.75 pounds is around 3/4 of a pound more than the MacBook. In spite of retaining the iconic beveled design, it’s also a bit thicker than the 12-inch model. That said, the company’s managed to both shrink the footprint and reduce the weight from the older Air, which weighed in at 2.96 pounds.

The display is, as advertised, a massive upgrade over the last model. If you’ve spent any time with a Retina display, you know the deal. It’s big and bright, with a nice color balance. In terms of sheer numbers, we’re talking about a bump from 1440 x 900 to 2560 x 1600 pixels. That amounts to 227 PPI, compared to the old model’s 128. It’s an immediately apparent upgrade — there’s a reason so many Air owners have been holding out for the addition. The multimedia experience is rounded out by upgraded speakers that are capable of getting LOUD, in spite of taking up very little real estate on either side of the keyboard.

The design language was overdue for an update, and now the system looks nearly identical to the 13-inch Pro at first glance, aside from the familiar tapered design. And, of course, you can pick it up in Gold, keeping with Apple’s theme of more colorful options on lower-cost devices like the iPhone XR.

The most polarizing aspect on the frame is no doubt the continued shift to all Thunderbolt 3 (USB-C). No surprise there, of course. Get ready to lead the #donglelife until time comes to upgrade all of your accessories. The two USB-C ports are located on the same side, which means a bit more maneuvering when charging — though the new ports are much more diverse than the old power model. It’s the same set up you’ll find on the MacBook. Upgrade to the Pro, meanwhile, and you’ll get twice the number.

There’s no doubt the new Air marks a sizable update. It’s pricier, too, though Apple’s kept things more in check here than with the Mac Mini. With all of its upgrades and lower price point to boot, the Air is the clear pick over the 12-inch MacBook in practically every way.

As a matter of fact, barring some major future upgrade, the 12-inch likely isn’t long for this world. And that’s perfectly fine. The new Air is very clearly the better buy.



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Mac Mini review

At last month’s Apple event, the Mac Mini was greeted like a returning hero. Maybe it was the over the top space advert or the fact that the company had packed the seats of the Brooklyn opera house full of local employees.

Most likely, however, it had at least a little to do with the return of an Apple line that had seemingly been forgotten. Like the MacBook Air, the plucky little desktop had been ostensibly abandoned. In the four years since its last meaningful update, the Mini had been encased in amber, seemingly a relic of Apple’s past.

The phrase in science is “Lazarus taxon,” the return of a grouping that had seemingly been lost to history. Granted, Apple continued to stock the Mini, but in the rapidly evolving world of computer components, a four-year system might as well be an artifact from some long-forgotten ancient civilization.

Among other things, that gap gives us a good occasion to reconsider the Mac Mini’s place in the Apple ecosystem and the computing world at large. Apple clearly has. In fact, the whole of the company’s desktop line has clearly gotten a rethink over the course of the last year, including the addition of the iMac Pro, and the still MIA Mac Pro.

The Mini has long been Apple’s entry-level desktop. The $499 price tag on the 2014 model certainly highlighted this fact. With a $300 price bump, the latest version still represents the lowest cost path into the world of desktop Macs, but arguably removes “entry” from the equation.

The price jump, naturally, comes with a notable spec increase, one that puts the diminutive desktop in line with a desktop ecosystem that finds Apple catering once again to its core competency of creative pros. Along with the built-in components, which bring benchmark performance levels up to somewhere around that of the last (and admittedly also overdue for an overhaul) Mac Pro, the company’s also added more user upgradability — never a given for an Apple product.

Also notable here are the crazy number of ports available on the rear of the device. There are two full USB 3 ports here, which is good news as far as backward compatibility with older accessories. Admittedly, I utilized both immediately to hardwire a keyboard and trackpad — pretty important, so far as most desktop computing is concerned. Of course, you can also go the wireless route or invest in the inevitable adapter.

HDMI 2.0 is present here, as well, along with a headphone jack — that once-ubiquitous port, which is hanging on for dear life on the Mac line. Fingers crossed that sticks around for good. The ability to plug in wired headphones is just too important for those creative audio pros who rely on Apple desktops and laptops to go away soon. Though, naturally, stranger things have happened.

The biggest turn on the I/O side of things, however, is the inclusion of an impressive four Thunderbolt 3 ports. That’s the same number found on the iMac Pro and twice as many as you get on the 2017 standard iMac. It opens things up to a lot more computing versatility. As far as my own desk is concerned, I welcome the ability to power the LG 4K monitor Apple sent along for testing purposes.

Lord knows the last thing I need is another thing to plug into my already overworked power strip. I would include a photo here were it not already a source of great shame. There’s enough power to support two 4K displays or one 5K. If you’re feeling crazy, you can also plug in a third 4K screen via the HDMI port. For now, however, I’m using the additional ports to charge up devices.

The internal graphics have been overhauled, with the Intel UHD Graphics 630 promising a bump of up to 60 percent over the last gen. Though the Cinebench score of ~530cb puts it roughly in line with the latest iMac (not Pro).

This is another place you’re going to want to potentially turn to those Thunderbolt ports, by hooking up an external GPU or two. In fact, it wasn’t mentioned onstage, but hardware partner Blackmagic launched a second Apple-focused eGPU the same day as the event, this time with a much-improved Radeon RX Vega 56 card (and a price increase to match).

That’s a nice step toward the company’s growing ambition to become a more serious gaming platform. But more to the point with a system like this, it’s an important upgrade for users performing more graphic resource-intensive tasks like photo and video editing. Apple’s also be pushing to be a content creation platform for even heavier lifts like VR production. Even with the external GPU, however, those users are going to want to consider an Apple product with “Pro” in the title, coupled with one of the aforementioned external GPUs.

Our unit came loaded with 8GB — the entry-level configuration, not to mention the same (albeit faster) amount offered on the 2014 model. You can, however, octuple that (for a price) either at checkout, or later, by cracking it open and replacing it yourself. The storage (which is entirely solid state now), isn’t user replaceable, but can be bumped up to 2TB on the site.

Priced as configured, our unit runs $799, making it the entry-level version. That’s a quad-core 3.6GHz Intel Core i3, 8GB of RAM  and 128GB of storage. Performance-wise, I got a 4685 single-core and 13952 multi-core on Geekbench. That’s a marked improvement over the 2014 version, naturally, but can’t touch, say the high-end 2018 MacBook Pro. You’re going to want to bump it up to the Core i7 version to hit those numbers. That one starts at $1,099. And fair warning, when speced all the way out, the system will end up running you $4,199, which is getting into iMac Pro territory.

Of course, even the lowest-speced version should be plenty fine for most tasks. I’ve shifted my standard tech blogger work flow over the machine for the last couple of days and am perfectly happy with the results. On the other hand, if your workload requires anything processor or graphics intensive, you’re going to want to pimp this thing out — or seriously consider picking up a desktop with the word “Pro” in the name.

For the budget-strapped, it’s also easy to flinch at the $300 price increase on the base-level. While it’s true that the components are pricier this time, it’s hard to shake the feeling that the company has priced out the true entry-level user this time out, in favor of offering a product that’s more of a gateway into the Pro ecosystem.

It’s a tough line to walk, serving both low-end desktop users and those who need some serious processing power — it’s why, among other things, there are so many different MacBook models. The Mini, on the other hand, is admittedly more of a niche device than an Apple laptop, regardless.

But Mini has carved an interesting niche for itself. This latest version is clearly inspired by the life the product has found outside of simply being a desktop. Apple was quick to make reference to its use in IT. The product’s small, flat design has made it an interesting candidate for a server. It’s probably a bit pricey to, say, run your entire data center on these, but if it can be done, someone has definitely done it.

That unexpected use case is a big part of the reason the company stuck to the same dimensions this time out — a number of third parties already produce accessories built to those specifics, so why not make it as easy as possible to swap out for a new unit? The footprint also means the computer is easily stackable, for workloads that require the output of multiple machines at once. 

That said, it’s a really nice size for an unobtrusive addition to a desktop. As I type this, the Mini is nestled snuggling below the monitor, just in front of the keyboard. The switch to a space-gray metal both matches the aesthetic of the rest of the Mac line (not to mention the new iPad Pro) and also fits in well on my black desk.

The Mac Mini is undoubtedly a powerful upgrade over its predecessor and an interesting glimpse into the future of the Mac ecosystem. Along with the product’s pro ambitions, however, comes a significantly higher price tag, starting at $799. The Mini is still the best-priced gateway into a desktop Mac ecosystem, but the definition of entry-level has clearly shifted for Apple since the last ‘go round.



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