iOS developers will soon be able to offer discounts to their existing and lapsed subscribers

As subscriptions continue to grow into a sizable revenue stream for mobile app developers, Apple has had to make adjustments to its guidelines, rules, and even its tools for subscription management in recent weeks. It issued stricter guidelines around how subscriptions are to be presented to consumers, and it made the setting for canceling existing subscriptions more accessible. Now, Apple is rolling out new tools for developers that will help them retain their current customers and win back lapsed subscribers.

The company announced on Friday that apps with auto-renewable subscriptions will soon be able to offer their subscriptions at a discounted price for a specific period, as a means of growing and retaining their customer base. This will give the developers more control over their subscription pricing than was available before.

Until the change, developers could only make introductory offers to entice consumers to sign up for the first time. For example, developers could lure customers with a one-time introductory price, offer a free trial, or offer discounted rate for a specific period of time before the subscription converted to the full price.

But these offers could only be made to first-time customers. The new promotional offers will allow developers to cut similar deals for existing subscribers or to win back the business from those who used to pay for the subscription, but had canceled.

While the new promotional offers allow for the same sort of discounts as introductory offers, they’re more flexible in terms of how they’re used.

With introductory offers, developers were allowed one offer per subscription, per territory. With promotional offers, developers can activate up to 10 offers per subscription. This allows them to test which ones work best for their customers, instead of having to pick just one.

And developers are in control of when an offer displays to a customer, in which territories, as well as how many offers a customer can redeem.

In addition, while introductory offers may display in the App Store when promoted, the promotional offers will not. That means developers can use business logic that targets winning back their most valuable customers with offers that may be better from those shown to others – and no one would be the wiser. It also means developers can offer different deals to lapsed customers – like maybe a discounted subscription – compared with promos meant to retain current subscribers.

Developers will also be able to use receipt validation tools to find subscribers who turned off auto-renewal, which allows them to target those customers with new offers before their subscription lapses. They may also decided to target those who cancel during the free trial with different offers than those who cancel after using a paid subscription for a time.

As an end-user looking to save money, these changes mean it may be worth toggling off your subscriptions from time to time to see if you’re offered a better deal to resubscribe.

Developers were alerted to the new features last week, but the offers themselves aren’t yet publicly available.

To create the offers, developers have to download the latest Xcode 10.2 beta and will need to implement the new StoreKit APIs. They can then test their offers on the latest beta version of iOS 12.2, macOS 10.14.4, and tvOS 12.2. Apple said the offers will be made available to the public “soon.”

from Apple – TechCrunch https://ift.tt/2SX9NeC

More passwordless logins are coming to Android

The FIDO Alliance and Google today announced that Android (from version 7.0 up) with the latest version of the Google Play Services, is now FIDO2 certified. At first glance, that sounds rather boring, but it will enable developers to write apps that use a phone’s fingerprint scanner or a FIDO security key to authenticate users without making them type in a password. Since I’m not aware of too many people who like to type in complicated passwords that their IT department makes them change every few months, that’s a big deal.

Developers will be able to enable password-less logins in their web and native apps. Chrome, Microsoft Edge and Firefox already fully support this feature, as does Apple’s Safari (but only in preview). In addition to the convenience, FIDO2 also promises to offer phishing-resistant security, given that this technology won’t let you authenticate on a malicious site.

“Google has long worked with the FIDO Alliance and W3C to standardize FIDO2 protocols, which give any application the ability to move beyond password authentication while offering protection against phishing attacks,” Google product manager Christiaan Brand. “Today’s announcement of FIDO2 certification for Android helps move this initiative forward, giving our partners and developers a standardized way to access secure keystores across devices, both in market already as well as forthcoming models, in order to build convenient biometric controls for users.”

It’s worth noting that Android already supported password-less authentication for native apps, but now it’ll also support these for browser logins. Once you’ve set up this new authentication mechanism (and once web apps support it), your phone will store all of the cryptographic data on the device and none of the raw fingerprint data, for example, will be transferred to anybody else.

The FIDO Alliance says this new mechanism will soon enable a billion users on modern Android devices to experience password-less logins. Developers will have to implement support in their web and native applications, though, but that’s relatively easy.

Windows 10 will soon get passwordless logins with Yubico’s Security Key

from Android – TechCrunch https://ift.tt/2GNmUbM
via IFTTT

Google will bring its Assistant to Android Messages

It’s only been a few weeks since Google brought the Assistant to Google Maps to help you reply to messages, play music and more. This feature first launched in English and will soon start rolling out to all Assistant phone languages. In addition, Google also today announced that the Assistant will come to Android Messages, the standard text messaging app on Google’s mobile operating system, in the coming months.

If you remember Allo, Google’s last failed messaging app, then a lot of this will sound familiar. For Allo, after all, Assistant support was one of the marquee features. The different, though, is that for the time being, Google is mostly using the Assistant as an additional layer of smarts in Messages while in Allo, you could have full conversations with a special Assistant bot.

In Messages, the Assistant will automatically pop up suggestion chips when you are having conversations with somebody about movies, restaurants and the weather. That’s a pretty limited feature set for now, though Google tells us that it plans to expand it over time.

What’s important here is that the suggestions are generated on your phone (and that may be why the machine learning model is limited, too, since it has to run locally). Google is clearly aware that people don’t want the company to get any information about their private text chats. Once you tap on one of the Assistant suggestions, though, Google obviously knows that you were talking about a specific topic, even though the content of the conversation itself is never sent to Google’s servers. The person you are chatting with will only see the additional information when you push it to them.

from Android – TechCrunch https://ift.tt/2Viin4h
via IFTTT

The Google Assistant gets a button

Traditionally, the Google Assistant always lived under the home button on Android phones, but as the company announced at MWC today, LG, Nokia, Xiaomi, TCL and Vivo are about to launch phones with dedicated assistant buttons, similar to what Samsung has long done with its Bixby assistant.

The new phones with the button that are launching this week are the LG G8 ThinQ and K40 and the Nokia 3.2 and 4.2. The upcoming Xiaomi Mi Mix 3 5G and Mi 9, as well as new phones from Vivo (including the Vivo V15 Pro) and TCL will also feature a dedicated Assistant button. With this, Google expects that over 100 million devices will soon offer this feature.

With a dedicated button, Google can also build a few new features into the Android OS, too, that’ll make it easier to bring up some Assistant features that were traditionally always a few taps away.

As expected, a single tap on the button will bring up the Assistant, just like a long tap on your phone does today. A double tap will bring up the Assistant’s visual snapshot feature that provides you with contextual information about your day and location (similar to the sorely missed Google Now of days gone by). A long press activates what Google calls a “walkie talkie feature.” This ensures that the Assistant listens to longer queries, which Google says is “perfect for emails or long text message.”

It’s interesting to see that the Android ecosystem is now building these buttons into phones (and we can probably assume that Google’s own next-gen Pixel devices or the fabled low-end Pixel 3 will have one, too). They will make it easier to discover the Assistant, of course, and maybe get people to use it more often, too — and that’s surely what Google is hoping for.

from Android – TechCrunch https://ift.tt/2U6sZ60
via IFTTT

Apple confirms its plans to close retail stores in the patent troll-favored Eastern District of Texas

Apple has confirmed its plans to close retail stores in the Eastern District of Texas — a move that will allow the company to better protect itself from patent infringement lawsuits, according to Apple news sites 9to5Mac and MacRumors, which broke the news of the stores’ closures. Apple says that the impacted retail employees will be offered new jobs with the company as a result of these changes.

The company will shut down its Apple Willow Bend store in Plano, Texas as well as its Apple Stonebriar store in Frisco, Texas, MacRumors reported, and Apple confirmed. These stores will permanently close up shop on Friday, April 12. Customers in the region will instead be served by a new Apple store located at the Galleria Dallas Shopping Mall, which is expected to open April 13.

Apple did not comment on the stores’ dates of closure or the new store’s opening.

However, it’s common for Apple to leave little downtown during retail stores transitions — though most closures are related to renovations or other reasons that aren’t about trying to escape patent lawsuits.

The Eastern District of Texas had become a popular place for patent trolls to file their lawsuits, though a more recent Supreme Court ruling has attempted to crack down on the practice. The court ruled that patent holders could no longer choose where to file.

Apple has had to make big payouts to patent trolls in recent years: $625.6 million to patent holding firm VirnetX in 2016 over protocol patents; VirnetX won $368 million from Apple in 2013; and more recently $502.6 million over four communication patents.

VirnetX tends to be referred to as a “patent troll” because it makes most of its revenue by suing tech companies. In addition to Apple, it sued Microsoft over patents in Skype and has been in litigation with Cisco. Its cases and subsequent wins are often held up as another example of how patent law in the U.S. is in need of reform.

The Apple store closures could have had a notable impact on area jobs, had Apple not offered new positions to its retail staff.

Apple today employs 1,000 people in the Dallas-Fort Worth area, which has been an increase of 33 percent in the past five years.

The company also recently invested almost $30 million in its Dallas area stores.

Outside the Dallas metro area, Apple is also investing in Texas with its $1 billion for the new campus in Austin, which will accommodate an additional 5,000 employees on top of the 6,200 already in the area.

A rep for Apple confirmed the stores’ closures in a statement, but wouldn’t comment on the company’s reasoning:

We’re making a major investment in our stores in Texas, including significant upgrades to NorthPark Center, Southlake and Knox Street. With a new Dallas store coming to the Dallas Galleria this April, we’ve made the decision to consolidate stores and close Apple Stonebriar and Apple Willow Bend. All employees from those stores will be offered positions at the new Dallas store or other Apple locations.

from Apple – TechCrunch https://ift.tt/2Iu9SSf

Apple is offering interest-free financing to boost iPhone sales in China

Apple is looking to get over its sales woes in China but offering prospective customers interest-free financing with a little help from Alibaba.

Apple’s China website now offers financing packages for iPhones that include zero percent interest packages provided in association with several banks and Huabei, a consumer credit company operated by Alibaba’s Ant Financial unit, as first noted by Reuters.

The Reuters report further explains the packages on offer:

On its China website, Apple is promoting the new scheme, under which customers can pay 271 yuan ($40.31) each month to purchase an iPhone XR, and 362 yuan each month for an iPhone XS. Customers trading in old models can get cheaper installments.

Users buying products worth a minimum of 4,000 yuan worth from Apple would qualify for interest-free financing that can be paid over three, six, nine, 12 or 24 months, the website shows.

Apple is also offering discounts for customers who trade in devices from the likes of Huawei, Xiaomi and others.

The deals are an interesting development that comes just weeks after Apple cut revenue guidance for its upcoming Q1 earnings. The firm trimmed its revenue from the $89 billion-$93 billion range to $84 billion on account of unexpected “economic deceleration, particularly in Greater China.”

Offering attractive packages may convince some consumers to buy an iPhone, but there’s a lingering sense that Apple’s current design isn’t sparking interest from Chinese consumers. Traditionally, it has seen a sales uptick around the launch of iPhones that offer a fresh design and the current iPhone XR, XS and XS Max line-up bears a strong resemblance to the one-year-old iPhone X.

The first quarter of a new product launch results in a sales spike in China, but Q2 sales — the quarter after the launch — are where devices can underwhelm.

It’ll be interesting to see if Apple offers similar financing in India, where it saw sales drop by 40 percent in 2018 according to The Wall Street Journal. Apple’s market share, which has never been significant, is said to have halved from two percent to one percent over the year.

Finance is a huge issue for consumers in India, where aggressively priced by capable phones from Chinese companies like Xiaomi or OnePlus dominate the market in terms of sales volume. With the iPhone costing multiples more than top Android phones, flexible financing could help unlock more sales in India.

China, however, has long been a key revenue market for Apple so it figures that this strategy is happening there first.

from Apple – TechCrunch https://ift.tt/2T8DCbh

Apple is offering interest-free financing to boost iPhone sales in China

Apple is looking to get over its sales woes in China but offering prospective customers interest-free financing with a little help from Alibaba.

Apple’s China website now offers financing packages for iPhones that include zero percent interest packages provided in association with several banks and Huabei, a consumer credit company operated by Alibaba’s Ant Financial unit, as first noted by Reuters.

The Reuters report further explains the packages on offer:

On its China website, Apple is promoting the new scheme, under which customers can pay 271 yuan ($40.31) each month to purchase an iPhone XR, and 362 yuan each month for an iPhone XS. Customers trading in old models can get cheaper installments.

Users buying products worth a minimum of 4,000 yuan worth from Apple would qualify for interest-free financing that can be paid over three, six, nine, 12 or 24 months, the website shows.

Apple is also offering discounts for customers who trade in devices from the likes of Huawei, Xiaomi and others.

The deals are an interesting development that comes just weeks after Apple cut revenue guidance for its upcoming Q1 earnings. The firm trimmed its revenue from the $89 billion-$93 billion range to $84 billion on account of unexpected “economic deceleration, particularly in Greater China.”

Offering attractive packages may convince some consumers to buy an iPhone, but there’s a lingering sense that Apple’s current design isn’t sparking interest from Chinese consumers. Traditionally, it has seen a sales uptick around the launch of iPhones that offer a fresh design and the current iPhone XR, XS and XS Max line-up bears a strong resemblance to the one-year-old iPhone X.

The first quarter of a new product launch results in a sales spike in China, but Q2 sales — the quarter after the launch — are where devices can underwhelm.

It’ll be interesting to see if Apple offers similar financing in India, where it saw sales drop by 40 percent in 2018 according to The Wall Street Journal. Apple’s market share, which has never been significant, is said to have halved from two percent to one percent over the year.

Finance is a huge issue for consumers in India, where aggressively priced by capable phones from Chinese companies like Xiaomi or OnePlus dominate the market in terms of sales volume. With the iPhone costing multiples more than top Android phones, flexible financing could help unlock more sales in India.

China, however, has long been a key revenue market for Apple so it figures that this strategy is happening there first.

from Android – TechCrunch https://ift.tt/2T8DCbh
via IFTTT