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Google is working with BMW and other automakers to develop a digital key that will let car owners lock, unlock and start a vehicle from their Android smartphone, the company announced Tuesday during its 2021 Google I/O developer event.
The digital key is one many new features coming to Android 12, the latest version of the company’s mobile operating system. The digital car keys will become available on select Pixel and Samsung Galaxy phones later this year, according to Sameer Samat, VP of PM for Android & Google Play. The digital car key will be available in yet unnamed 2022 vehicle models, including ones made by BMW, and some 2021 models.
The digital key uses so-called Ultra Wideband (UWB) technology, a form of radio transmission for which the sensor can tell the direction of the signal, sort of like a tiny radar. This lets the antenna in your phone locate and identify objects equipped with UWB transmitters. By using UWB technology, the Android user will be able to lock and unlock their vehicle without taking their phone out.
Image Credits: Google
Consumers who own car models that have enabled NFC technology, or near-field communication, will be able unlock their car by tapping their phone against the door. The phone communicates with an NFC reader in the user’s car, which is typically located within the door handle. Google said users will also be able to securely and remotely share their car key with friends and family if they need to borrow the car.
The announcement follows a similar move made by Apple last year that allowed users to add a digital car key to their iPhone or Apple Watch. That feature, which was part of iOS 14, works over NFC and first became available in the 2021 BMW 5 Series.
A growing number of automakers have developed their own apps, which can also control certain functions such as remote locking and unlocking. The big benefit, in Google’s and likely Apple’s view, is that by offering the digital car key in its mobile operating system, users don’t have to download an app.
The intent is for a less clunky experience. And there’s a movement to make it even more seamless. The Car Connectivity Consortium, which Apple, Google, Samsung along with automakers BMW, GM, Honda, Hyundai and Volkswagen are members of, have spent the past several years creating an underlying agreement to make it easier to work in a seamless way and to standardize a digital key solution.
The development of the digital car key is just part of Google’s push to ensure the smartphone is the centerpiece of consumers’ lives. And it’s a goal that can’t be achieved without including vehicles.
“When purchasing a phone these days, we’re buying not only a phone, but also an entire ecosystem of devices that are all expected to work together — such as TVs, laptops, cars and wearables like smartwatches or fitness tracker, Google’s vp of engineering Erik Kay wrote in a blog post accompanying the announcement during the event. “In North America, the average person now has around eight connected devices, and by 2022, this is predicted to grow to 13 connected devices.”
Google said it is expanding its “fast pair” feature, which lets users pair their devices via Bluetooth with a single tap, to other products, including vehicles. To date, consumers have used “fast pair” more than 36 million times to connect their Android phones with Bluetooth accessories, including Sony, Microsoft, JBL, Philips, Google and many other popular brands, according to Kay.
The feature will be rolled out to more devices in the coming months, including Beats headphones as well as cars from BMW and Ford, Sameer Samat, VP of PM for Android & Google Play said during Google I/O.
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The one-dozenth versions of Android has been something of an odd duck. The latest version of Google’s mobile operating was announced back in February, and a beta version is already available to developers. But up to now, we’ve known glancingly little about how the final version of Android 12 will actually look. Fittingly, the new version looks to be delivering one of the biggest design updates in recent memory. The news arrives as Google is announcing that there are now more than 3 billion Android devices currently in use.
The company unveiled Material You, a new cross-platform adaptable UI designed to give users more control over how their operating systems work. Among other things, that means that the content can be tailored to different design languages on the phones themselves. The feature will arrive first on Pixel phones this fall and will roll out to additional devices from there.
Per Google,
The notification shade is more intuitive and playful, with a crisp, at-a-glance view of your app notifications, whatever you’re currently listening to or watching, and Quick Settings that let you control practically the entire operating system with a swipe and a tap. The Quick Settings space doesn’t just look and feel different. It’s been rebuilt to include Google Pay and Home Controls, while still allowing for customization so you can have everything you need most in one easy-to-access place.
Android 12 will be the first to get the redesigned UI and widgets, along with other design elements. The company is calling it “the biggest design change to Android in years.” The updates include across the board refreshes to things including the lock screen and wallpaper, which uses a variety of algorithms to offer an ever-adapting color palette. The operative word here seems to be “dynamic,” as different elements and widgets adapt to things like the time of day.
Android has a new look. Inspired by Material You, we’ve rethought the entire experience for #Android12, from colors to shapes, light and motion. It’s more personal and expressive — a one-of-a-kind design, just for you. pic.twitter.com/xCRLr7XLWM
Along with ever-changing design, Google is also touting adapting security features with this latest update. The list includes new indicators for access to the microphone and camera — permissions that can be revoked directly from the operating system’s dashboard. The Private Compute Core, meanwhile, offers access to things like Smart Reply, based on the user’s personal setting. That information is isolated from the network, while the computing happens directly on the device itself.
Android handsets will also work more closely with ChromeOS going forward, including the ability to use the mobile device to log directly into a Chromebook, as well as cross platform notifications.
The new beta is available starting today. Google is promising more updates in the near future to what appears to be the largest update to the mobile operating system in recent memory. The final version is set to arrive in the fall.
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Google’s Android operating system is now running on 3 billion active devices, Google announced at its (virtual) I/O developer conference today. In a briefing before today’s event, the company also noted that there were 250 million active tablets running Android last year, which is likely a larger number than some expected, but which explains Google’s increased focus on these large-screen devices at I/O this year.
Traditionally, Google shares new device stats at I/O, but since it canceled the event last year, we didn’t get an update for 2020. The most recent number Google provided was 2.5 billion active devices in May 2019. That was up from 2 billion devices in 2017, so at least for the time being, this growth rate of about 500 million new devices every two years continues to remain true.
In comparison, Apple in January announced that it has an install base of 1 billion iPhones and that there are now a total of 1.65 billion active devices in its ecosystem, up from 1.5 billion devices a year before (this last number includes all active Apple devices, though).
Google is working with BMW and other automakers to develop a digital key that will let car owners lock, unlock and start a vehicle from their Android smartphone, the company announced Tuesday during its 2021 Google I/O developer event.
The digital key is one many new features coming to Android 12, the latest version of the company’s mobile operating system. The digital car keys will become available on select Pixel and Samsung Galaxy phones later this year, according to Sameer Samat, VP of PM for Android & Google Play. The digital car key will be available in yet unnamed 2022 vehicle models, including ones made by BMW, and some 2021 models.
The digital key uses so-called Ultra Wideband (UWB) technology, a form of radio transmission for which the sensor can tell the direction of the signal, sort of like a tiny radar. This lets the antenna in your phone locate and identify objects equipped with UWB transmitters. By using UWB technology, the Android user will be able to lock and unlock their vehicle without taking their phone out.
Image Credits: Google
Consumers who own car models that have enabled NFC technology, or near-field communication, will be able unlock their car by tapping their phone against the door. The phone communicates with an NFC reader in the user’s car, which is typically located within the door handle. Google said users will also be able to securely and remotely share their car key with friends and family if they need to borrow the car.
The announcement follows a similar move made by Apple last year that allowed users to add a digital car key to their iPhone or Apple Watch. That feature, which was part of iOS 14, works over NFC and first became available in the 2021 BMW 5 Series.
A growing number of automakers have developed their own apps, which can also control certain functions such as remote locking and unlocking. The big benefit, in Google’s and likely Apple’s view, is that by offering the digital car key in its mobile operating system, users don’t have to download an app.
The intent is for a less clunky experience. And there’s a movement to make it even more seamless. The Car Connectivity Consortium, which Apple, Google, Samsung along with automakers BMW, GM, Honda, Hyundai and Volkswagen are members of, have spent the past several years creating an underlying agreement to make it easier to work in a seamless way and to standardize a digital key solution.
The development of the digital car key is just part of Google’s push to ensure the smartphone is the centerpiece of consumers’ lives. And it’s a goal that can’t be achieved without including vehicles.
“When purchasing a phone these days, we’re buying not only a phone, but also an entire ecosystem of devices that are all expected to work together — such as TVs, laptops, cars and wearables like smartwatches or fitness tracker, Google’s vp of engineering Erik Kay wrote in a blog post accompanying the announcement during the event. “In North America, the average person now has around eight connected devices, and by 2022, this is predicted to grow to 13 connected devices.”
Google said it is expanding its “fast pair” feature, which lets users pair their devices via Bluetooth with a single tap, to other products, including vehicles. To date, consumers have used “fast pair” more than 36 million times to connect their Android phones with Bluetooth accessories, including Sony, Microsoft, JBL, Philips, Google and many other popular brands, according to Kay.
The feature will be rolled out to more devices in the coming months, including Beats headphones as well as cars from BMW and Ford, Sameer Samat, VP of PM for Android & Google Play said during Google I/O.
Google announced a new feature for its Chrome browser today that alerts you when one of your passwords has been compromised and then helps you automatically change your password with the help of… wait for it… Google’s Duplex technology.
This new feature will start to roll out slowly to Chrome users on Android in the U.S. soon (with other countries following later), assuming they use Chrome’s password-syncing feature.
It’s worth noting that this won’t work for every site just yet. As a Google spokesperson told us, “the feature will initially work on a small number of apps and websites, including Twitter, but will expand to additional sites in the future.”
Now you may remember Duplex as the somewhat controversial service that can call businesses for you to make hairdresser appointments or check opening times. Google introduced Duplex at its 2018 I/O developer conference and launched it to a wider audience in 2019. Since then, the team has chipped away at bringing Duplex to more tasks and brought it the web, too. Now it’s coming to Chrome to change your compromised passwords for you.
Image Credits: Google
“Powered by Duplex on the Web, Assistant takes over the tedious parts of web browsing: scrolling, clicking and filling forms, and allows you to focus on what’s important to you. And now we’re expanding these capabilities even further by letting you quickly create a strong password for certain sites and apps when Chrome determines your credentials have been leaked online,” Patrick Nepper, senior product manager for Chrome, explains in today’s announcement.
In practice, once Chrome detects a compromised password, all you have to do is tap the “change password” button and Duplex will walk through the process of changing your password for you. Google says this won’t work for every site just yet, but “even if a site isn’t supported yet, Chrome’s password manager can always help you create strong and unique passwords for your various accounts.”
It’ll be interesting to see how well this works in the real world. Every site manages passwords a little bit differently, so it would be hard to write a set of basic rules that the browser could use to go through this process. And that’s likely why Google is using Duplex here. Since every site is a little bit different, it takes a system that can understand a bit more about the context of a password change page to successfully navigate it.
In addition to adding this feature, Google is also updating its password manager with a new tool for important passwords from third-party password managers, deeper integration between Chrome and Android and automatic password alerts when a password is compromised in a breach.
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“The big open question mark here is what the future looks like for the iMac — and how long we’ll have to wait to see it. That is, of course, the perennial question for hardware upgrades, but it’s exacerbated by the knowledge of imminent ARM-based systems and rumors surrounding a redesign.”
It was, as these things go, less than a full-throated endorsement of Apple’s latest all-in-one. We certainly weren’t alone in the assessment. It was a weird liminal zone for the computer — and Macs in general. At WWDC in June, the company had taken the unusual step of announcing its move from Intel to its own in-house chips without any hardware to show for it.
The reasoning was sound. The company was looking to help developers get out ahead of launch. It was going to be a heavy lift — the first time the Mac line had seen such a seismic shift since 2005. Fifteen years is a long time, and that’s a lot of legacy software to contend with. While the move wouldn’t outright break every piece of MacOS software, it was certainly in devs’ best interest to optimize for the new hardware, by way of the Mac Mini developer kit the company was offering. The full transition to the new silicon, Apple noted, would take two years.
Image Credits: Apple
In November, the company debuted the first M1 Macs: a new Mac Mini, MacBook Air and 13-inch MacBook Pro. We spent several thousand words reviewing all three systems, but ultimately Matthew put it pretty succinctly, “Apple’s new M1-powered MacBook shows impressive performance gains that make Intel’s chips obsolete overnight.”
Which is, you know, a rough look for an all-in-one launched a mere two months before. That goes double for a system that hadn’t seen a fundamental redesign in some time. Two months after launch, the 2020 iMac was already starting to feel old.
Image Credits: Brian Heater
Fast-forward to last month, when Apple announced the new iMac amid a flurry of hardware news. This, it seems, was the iMac we’d been waiting for. The new system brought the most fundamental redesign in a decade, with an ultra-compact new form factor, improvements to audio and video (a big sticking point in the remote work era) and, perhaps most importantly, the new M1 chip.
Image Credits: Brian Heater
The biggest thing the 2020 system has going for it is that it’s, well, big. Having used a 27-inch iMac for much of my day-to-day work throughout the pandemic, I’m honestly surprised by how much I miss those extra three inches. I’d initially assumed that added bit of screen real estate was going to be fairly negligible once you’ve passed the 20-inch threshold, but turns out, like anything else, it takes some getting used to.
There’s an immediate upside, too, of course. I was genuinely surprised by how compact the new design is, compared to past iMacs. In spite of adding 2.5 inches to the display size over the 21.5-inch, the new system is an extremely thin 11.5 mm (or 14.7 when the stand is factored in).
The overarching theme for the system is “cute.” This is not a word I often apply to technology. Words like “cool” or “sleek” are generally go-tos here. But I’m at a loss for a better word to describe what feels like a true spiritual successor to the iMac G3. The colorful line of all-in-ones ushered in Steve Jobs’ second triumphant stint with the company, arriving at the tail end of a decade in a year personified by the Volkswagen’s New Beetle.
Of course, the design language has evolved dramatically in the nearly quarter-century since the first iMac arrived, owing to changing styles and, of course, ever-reducing component sizes. The flat-panel design arrived early this century and settled into the most recent design around 2012. Sure, there have been plenty of updates since then, but nine years is a long time for an Apple design to go without a major refresh.
Image Credits: Brian Heater
It finds the company moving from what was ostensibly an industrial design to something more warm and welcoming. The color is the thing here. It was the most frequently discussed question around the TechCrunch (virtual) offices. Everyone wants to know which we’d be getting. Mine landed with a yellow hue — something nice, light and spring. Honestly, it’s more of a gold than I expected, with a bright and shiny glean to it. I will advise that anyone who plans to buy one of these systems visit an Apple Store if there’s one nearby if you’re comfortable doing so. It’s really the sort of thing that really benefits from being seen in person, if possible.
That goes double here — since, boy howdy, is Apple on theme. The keyboard matches, the cables match, the desktop wallpaper matches, the adorable packaging matches (it’s a fun unboxing experience, as those things go) and even little touches like the OS buttons match. The latter two, obviously, are something you’re able to futz around with a bit. But the system and even the keyboard is a bit more of a commitment, really. After all, this is probably the kind of thing you’re going to want to hold onto for a number of years, so lighting and interior decorating are both worth considering before you make your decision. I recognize this is an odd thing to think about when talking about a desktop computer, but, well, it’s the iMac.
The company is offering an AR iOS app for seeing how the new iMac will fit in with its surroundings, which is a clever — and probably useful — touch. The system also weighs in at less than 10 pounds. This is admittedly not something I’ve given much thought to with desktops. “Portable” is a weird way to describe the form factor, but particularly compared to other desktop systems, it kind of fits? At the very least, it’s not entirely out of the realm of possibility that you can occasionally move the thing from room to room, as needed.
Image Credits: Brian Heater
In broad strokes, the front of the system is similar to that of the past iMacs, though the bottom panel and its large Apple logo have been swapped out of a streak of color. The pane of glass lies flush with the screen and a not insignificant white bezel that frames it. The bezel, combined with the panel, comprises a not insignificant amount of real estate below the display, likely owing to the placement of components and the downward-firing speaker grille that runs the full length of the computer’s bottom. Up top is the newly upgraded 1080p HD Webcam — the first on any Mac.
As with past iMacs, the system sits atop a stand. In the case of the yellow model, at least, the stand is a notably darker hue than the front of the system. There’s a VESA mount option configurable upon purchase, but the stand itself is very much not designed to be user replaceable. The hinge’s action is smooth. I found myself pivoting the system up and down semi-regularly to better frame myself in the webcam, and did so with ease.
Image Credits: Brian Heater
There’s a 3.5 mm headphone jack on the left — hello, old friend. I much prefer this placement to the rear of the device, which requires the cable to wrap around the side or bottom.
Image Credits: Brian Heater
A hole inside the stand is designed for cables to be run through — specifically power. Magsafe — er, the magnetic charging connector — really popped up unexpectedly here. It’s less about the quick release that you would find on the old MacBooks and more about the ease of simply snapping the cable in place. I suspect that people are less likely to trip over a desktop cable that never (or at least rarely) moves.
Image Credits: Brian Heater
The big update to the power cable situation is, of course, the addition of ethernet to the brick. The brick is quite a bit larger — especially if you’re accustomed to dealing with MacBooks. But likely it will be out of the way. What it does bring is the removal of some additional clutter on the back of the system and helps keep the computer itself that much thinner. For most people in most cases that can access a hardwired connection, it’s a nice addition.
Image Credits: Brian Heater
The port situation, on the other hand, is decidedly less so. I like ports. I have lots of stuff that need plugging in to the back of the computer and ports are probably the best case to plug ’em. The entry-level system has two Thunderbolt/USB ports. You can upgrade that to four. Definitely do this. Seriously. You’re not going to regret it.
I’m someone who keeps the wireless keyboard and trackpad/mouse plugged in most of the time. I know, it kind of defeats the purpose, but worrying about charging accessories is not another stress I need in my life right now. So that’s two ports right there. I also have some AV accessories and suddenly, boom, you’re out of ports.
The $1,299 version of the system ships with the Magic Keyboard. It’s pretty much the same as other Magic Keyboards of recent vintage. It’s not for everyone, I know. Those who love mechanical keyboards will find something to be desired in the tactility, but it’s a step up from MacBooks and I’ve certainly grown accustomed to using it. There’s no number pad on the base model, but the coloring coordinates with the Mac.
Image Credits: Brian Heater
With the $1,699 model, you get upgraded to a version with Touch ID — something that’s been a long time coming on the desktop system. Like other Macs (and older iPhones), the fingerprint scanning login is nearly instantaneous. As has been the case for a while, if you’re an Apple Watch wearer, that will log you in as well, but the addition of Touch ID on the desktop is great. The base version comes with the Magic Mouse. It’s $50 to upgrade to a Trackpad and $129 for a combo. I’ve grown fond of the Trackpad, so that’s where I’d probably land here (I doubt many people will have a need for both).
Image Credits: Brian Heater
As ever, I understand the many reasons the company has pushed its line to USB-C — it’s especially obvious when you see how much room has been freed up on the rear of the device. But man, I miss having those legacy USB-A ports on the 2020 iMac. Meantime, you might want to toss a couple of A to C USB adapters into your basket before check out. That’s kind of just life with Apple, though. Courage, and all that.
I do wonder if this means the company is positioning the M1 line for the return of an iMac Pro. Stranger things have happened. For now, of course, the company is more focused on the Mac Pro at the much higher end.
Image Credits: Bryce Durbin/TechCrunch
As expected, the new M1 chip breathes new life into the system. Take our Geekbench 5 scores: 1,720 Single and 7,606 multi-core. That blows the average of 1,200 and 6,400 for the 21.5-inch system out of the water. Things understandably take a dip with the Rosetta (Intel) version at 1,230 and 5,601, respectively, but it’s still solid performance running through a translation layer. But it also points to why Apple was so proactive about getting developers on-board with the new silicon. On the whole, the gains are in-line with the the other new M1 systems we’ve seen — which is to say a nice, healthy leap forward into the future of the Mac.
Image Credits: Bryce Durbin/TechCrunch
If you want to know how much of your workflow will be impacted, this resource is a good place to start. On the whole, I found that most of my day to day apps were fine. There are outliers, of course. Spotify and Audacity are right there. Performance is impacted in both case, but on a whole, they worked okay through Rosetta. Usage is more resource-intensive, though.
Image Credits: Bryce Durbin/TechCrunch
Spotify is probably a question of how many resources the Apple Music competitor wants to put into a new version, while Audacity is likely more of an issue of how many resources the organization has at its disposal. The further you move away from big names like Microsoft and Adobe, the more of a crapshoot it is. But there are some support issues with bigger names still, as well. For instance, I upgraded to the Apple silicon version of Zoom, but downgraded when I discovered it doesn’t work with the Intel-only version of the Canon EOS webcam software I use.
Image Credits: Bryce Durbin/TechCrunch
I recognize this is an extremely specific issue, but, then, workflows are extremely specific. As M1 systems become the mainstream of Macs, however, developers ultimately won’t really have much of a choice. Support Apple Silicon or risk becoming obsolete. Growing pains are essentially unavoidable with this sort of shift, but the results really speak for themselves. Apple Silicon is the future of Macs and it’s a fast-booting, smooth-moving future, indeed.
I can practically see the Apple team shouting at me when I mention the external mics and cameras I use to record video for work. After all, the new iMac sees the biggest upgrade to these things in some time. The best time for a new microphone system and the first 1080p HD camera on a Mac would have been last year, as the pandemic was beginning to transform the way we work and meet. The second best time, of course, is now.
Apple did tout an improved camera system on last year’s MacBook, but that was more to do with the image signal processing on the chips. That goes a ways toward improving things like white balance, but a truly meaningful improvement to imaging generally also requires new camera hardware. Take a look at the below images.
Image Credits: Brian Heater
That’s the 2020 iMac on the left and new M1 iMac on the right. Forgetting (hopefully) for a moment my droopy, partially paralyzed face (2020, am I right?), the image is night and day here — and not just because I’m slightly better put together all of these pandemic months later. The change that comes from upgrading from 720p to 1080p is just immediately apparent in term of image quality. I anticipate Apple upgrading its systems across the board, because teleconferencing is just life now.
iMac 2020:
iMac 2021:
Along with camera, the mic system got a nice upgrade. I’ve re-recorded the same audio that I did back in November on the old system. The three microphone array is crisper and much clearer, eliminating much of the background noise hiss. The six-speaker audio system is an improvement, as well. I found it worked well with music and movies, but could be less clear for teleconferencing, depending on the quality of the other attendee’s mic. The audio could be a bit bass-heavy for my taste.
On the whole, for most people, day to day, I think the audio and video upgrades are plenty. If you use your system for the occasional Zoom calls and some music listening, you should be fine. Depending on what you’re looking to get out of these things, though, a decent external camera, mic or speaker is never a bad investment.
The new iMac represents a nice leap forward for the desktop all-in-one in some key fundamental ways, breathing new life into one of the company’s most popular systems that’s long been in need need of a makeover. I miss some ports and now feel spoiled having had an SD reader on the 2020 model. I would also love to see a 27-inch version of the system on the market at some point (iMac Pro reboot, anyone?). On the whole the system is less targeted at creative pros than other models have been in the past — though the M1 and its on-board ML are still capable of impressive audio, video and still image editing.
But a cute, color coordinated design and some long overdue upgrades to teleconferencing elements aside, Apple Silicon is rightfully taking centerstage here as it did with the MacBooks and Mac Mini before it. The pricing on the systems was a source of some confusion around these parts when first announced. The very base-level version runs $1,299, while the tip-top level goes up to $2,628 with all the bells and whistles.
At the most basic level, there are three main configurations:
$1,299 gets you an 8-core CPU and 7-Core GPU, 8GB RAM, 256GB storage, two USB ports, standard Magic Keyboard
$1,499 upgrades the GPU to eight cores, adds ethernet and two USB ports and brings Touch ID to the keyboard
$1,699 upgrades storage to 512GB (Our configuration as tested)
The systems are available for pre-order now and will start arriving in customers’ homes this Friday.
When antitrust accusations close in on Google the tech giant loves to fire back a riposte that competition is just “one click away“. It’s a disingenuous retort from an online advertising behemoth whose power and profits stem from its expertise in capturing markets by manipulating and monopolizing Internet users’ attention.
Indeed, the entire brand is arguably a dark pattern.
Behold the child-like colors! The friendly babble of syllables! The tempting freebies! The tall talk of missions and moonshots! And tucked quietly beneath that Googley exterior: The adtech giant tracking Internet users en masse to sell their attention. The business model that makes money through mass surveillance and people profiling.
Google’s ‘other bets’ have always been PR pocket change beside its ads profit machine. The fun stuff is simply how Google primes its people data pump.
So what if Google’s infamous ‘one-click competition’ claim were to actually be made true in the arena of Android search engine choice? A market where Google’s activity is being closely monitored by EU competition regulators — after a 2018 antitrust decision.
Three years ago the tech giant hit with a $5BN penalty and an order to stop using Android (aka its freebie for mobile device makers) to lock in the dominance of its own-brand search engine (and other Google services) on mobile, where its operating system is massively dominant.
It went on to adopt a so-called ‘choice screen’ on Android in the region — which prompts device users to pick a default search engine from a selection of options (Google auctions slots to rivals).
But the choice is more of a one-shot than a dynamic, ongoing possibility to switch the default for Android users — as they are only asked to choose their default choice on set up of a new device or after a factory reset.
“That means, for all practical purposes, if you want to change your default device search engine again easily, you can’t,” writes DuckDuckGo in its latest blog post pushing for reform of Google’s self-serving Android ‘remedy’.
By DDG’s count it takes 15+ clicks (not one) to switch default search engine on an Android device at any other point (i.e. after initial set up or factory reset). And it says it knows “from experience” that this over-15-clicks method “trips up almost everyone”.
“In other words, one click competition becomes in fact ‘one factory reset away’,” it goes on. “The only reasons we can think of for setting up a preference menu this way are anti-competitive ones.”
The pro-privacy search engine has been banging the drum on this point for months (if not years) at this point. Nor is it alone in complaining about Google’s remedy. And complaints aren’t limited to how hard it is to switch search engines at any other point after set-up, either.
Notably, Google’s decision to opt for a ‘pay-to-play’ model by auctioning slots on the choice screen has been widely criticized — with multiple search rivals arguing that an auction isn’t fair and does not result in a level playing field for competition (Google’s own search engine always appears as a choice, of course, and it doesn’t have to pay anyone to appear).
Not-for-profit search engine Ecosia, for example, points out that the auction format essentially discriminates against non-profit search engines, undermining the public good they may be trying to do (in its case it uses ad revenue from search to plant trees to try to help reduce global carbon emissions — so money paid to Google to win the auction means less money it can spend planting trees).
DDG has also been a critic of the paid auction model from the start. But with its latest blog post it told TechCrunch it’s trying to make sure the ‘ease of switching’ issue doesn’t get lost in criticism of the auction.
It continues to argue that multiple components need to be reformed if the choice screen is to have the pro-competition effect EU antirust regulators are seeking.
It’s increasing clear that the current implementation isn’t working for anyone other than Google — which has been able to maintain its grip on the mobile search market, almost three years after the Commission’s antitrust intervention.
Its share of the search engine market on mobile devices has not declined since 2018. Indeed, as of February it was actually up slightly on the marketshare it had when the antitrust ruling was made, per Statista data.
That can’t be what market rebalancing success looks like.
Previously when we’ve put rivals’ criticisms to the Commission it tends to offer a few stock responses — saying it’s monitoring Google’s implementation and is committed to an effective implementation of the 2018 decision — while avoiding engaging with the substance of the criticisms or specific suggestions to fix Google’s remedy.
The Commission reiterated the same lines when we contacted it now about DuckDuckGo’s call for true ‘one-click’ competition on Android by easier default search engine switching.
But there are signs EU regulators may finally be preparing to do something.
Earlier this month Bloomberg reported on comments made by antitrust chief and Commission EVP Margrethe Vestager, who said regulators are “actively working on making” Google’s Android choice screen for search and browser rivals work.
She is also reported to have said that market share “is changing a bit but we’re working on it”.
In additional comments to us, the Commission reiterated that it’s “committed to a full and effective implementation of the decision, saying: “We are therefore monitoring closely the implementation of the choice screen mechanism.”
“We have been discussing the choice screen mechanism with Google, following relevant feedback from the market, in particular in relation to the presentation and mechanics of the choice screen and to the selection mechanism of rival search providers,” it added.
DuckDuckGo declined to go into detail on any chats it’s having with EU regulators on how to reform the choice screen — saying that it can’t comment on discussions with the Commission. But founder Gabriel Weinberg pointed out other jurisdictions are eyeing how to remedy Google’s dominance, adding that “major countries are actively considering search preference menus right now”.
“We believe a ‘choice screen’ that only appears once at start up will not meaningfully increase market competition or give consumers the freedom and simplicity they deserve to chose Google alternatives,” Weinberg also told us. “On the other hand, a properly designed preference menu gives users true one-click access to making Google competitors the default search on their device, without having to take the absurd step of factory reseting their phone.”
In its blog post, DDG has some plain words of advice for how regulators can beat Google at its own game and prevent it gaming search competition on Android.
“The sensible approach is to give users an easy pathway to the search preference menu by letting them tap a link from a search engine app or website within the default browser (e.g., Chrome). With that simple tap, the user is whisked directly to the search preference menu,” it writes.
“Not allowing competing search engines to easily guide consumers back to the search preference menu is a pretty big dark pattern because it is requiring users to make an important choice when they often aren’t ready to do so, and then not giving them the option to easily change their mind later while using a competing search engine.”
“So, to anyone considering implementing a search preference menu, or drafting regulations covering search preference menus, please ensure that consumers can access it at any time, especially after a consumer has just chosen to use a competing search engine,” it adds. “Functionality that allows competing search engines to guide consumers directly to the preference menu is necessary for consumer empowerment and search market competition.”
