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But don’t be disappointed when you get your download and find there’s almost nothing in there. Earlier this year when I requested my own data (before the portal feature rolled out), Apple sent me a dozen spreadsheets with my purchase and order history, a few iCloud logs, and some of my account information. The data will date back to when you opened your account, but may not include recent data if Apple has no reason to retain it.
But because most Apple data is stored on your devices, it can’t turn over what it doesn’t have. And any data it collects from Apple News, Maps and Siri is anonymous and can’t attribute to individual users.
You need to log in to privacy.apple.com with your Apple ID and password, and enter your two-factor authentication code if you have it set-up.
2. Request a copy of your data
From here, tap on “Obtain a copy of your data” and select the data that you would like to download — or hit “select all.” You will also have the option of splitting the download into smaller portions.
3. Go through the account verification steps
Apple will verify that you’re the account holder, and may ask you for several bits of information. Once the data is ready to download, you’ll get a notification that it’s available for download, and you’ll have two weeks to download the .zip file.
If the “obtain your data” option isn’t immediately available, it may still take time to roll out to all customers.
Apple has refreshed and expanded its privacy website, a month after its most recent iPhone and Mac launches.
You’re not going to see much change from previous years — the privacy pages still state the same commitments that Apple’s long held, like that privacy is a “fundamental human right” and that your information is largely on your iPhones, iPads and Macs. And, now with a bevy of new security and privacy features in iOS 12 and macOS Mojave, the pages are updated to include new information about end-to-end encrypted group FaceTime video calls and improvements to intelligence tracking protections — and, how it uses differential privacy to understand which are the most popular features so it can improve, without being able to identify individual users.
One key addition this time around: Apple is expanding its data portal to allow U.S. customers to get a copy of the data that the company stores on them.
It’s the same portal that EU customers have been able to use since May, when the new EU-wide data protection rules — known as General Data Protection Regulation, or GDPR — went into effect. That mandated companies operating in Europe to allow customers to obtain a copy of their own data.
Apple’s making good on its promise earlier this year that it would expand the feature to U.S. customers.
But because the company doesn’t store that much data on you in the first place — don’t expect too much back. When I asked Apple for my own data, the company turned over only a few megabytes of spreadsheets, including my order and purchase histories, and marketing information. Any other data that Apple stores is either encrypted — so it can’t turn over — or was only held for a short amount of time and was deleted.
That’s a drop in the ocean compared to data hungry services like Facebook and Google, which compiled an archive of my data ranging from a few hundred megabytes to over a couple of gigabytes of data.
Apple refreshes its privacy pages once a year, usually a month or so after its product launches. It first launched its dedicated privacy pages in 2014, but aggressively began pushing back against claims revealed after the NSA surveillance scandal. A year later, the company blew up the traditional privacy policy in 2015 by going more full-disclosure than any other tech giant at the time.
Since then, its pages have expanded and continued to transparently lay out how the company encrypts user data on its devices, so not even the company can read it — and, when data is uploaded, how it’s securely processed and stored.
Google has announced changes to the licensing model for its Android mobile operating system in Europe, including introducing a fee for licensing some of its own brand apps, saying it’s doing so to comply with a major European antitrust ruling this summer.
In July the region’s antitrust regulators hit Google with a recordbreaking $5BN fine for violations pertaining to Android, finding the company had abused the dominance of the platform by requiring manufacturers pre-install other Google apps in order to license its popular Play app store.
Regulators also found Google had made payments to manufacturers and mobile network operators in exchange for exclusively pre-installing Google Search on their devices, and used Play store licensing to prevent manufacturers from selling devices based on Android forks.
Google disputes the Commission’s findings, and last week filed its appeal — a legal process that could take years. But in the meanwhile it’s making changes to how it licenses Android in Europe to avoid the risk of additional penalties heaped on top of the antitrust fine.
Hiroshi Lockheimer, Google’s senior vice president of platforms & ecosystems, revealed the new licensing options in a blog post published today.
Under updated “compatibility agreements”, he writes that mobile device makers will be able to build and sell Android devices intended for the European Economic Area (EEA) both with and without Google mobile apps preloaded — something Google’s same ‘compatibility’ contracts restricted them from doing before, when it was strictly either/or (either you made Android forks, or you made Android devices with Google apps — not both).
“Going forward, Android partners wishing to distribute Google apps may also build non-compatible, or forked, smartphones and tablets for the European Economic Area (EEA),” confirms Lockheimer.
However the company is also changing how it licenses the full Android bundle — which previously required OEMs to load devices with the Google mobile application suite, Google Search and the Chrome browser in order to be able to offer the popular Play Store — by introducing fees for OEMs wanting to pre-load a subset of those same apps under “a new paid licensing agreement for smartphones and tablets shipped into the EEA”.
Though Google stresses there will be no charge for using the Android platform itself. (So a pure fork without any Google services preloaded still wouldn’t require a fee.)
Google also appears to be splitting out Google Search and Chrome from the rest of the Google apps in its mobile suite (which traditionally means stuff like YouTube, the Play Store, Gmail, Google Maps, although Lockheimer’s blog post does not make it clear which exact apps he’s talking about) — letting OEMs selectively unbundle some Google apps, albeit potentially for a fee, depending on the apps in question.
“[D]evice manufacturers will be able to license the Google mobile application suite separately from the Google Search App or the Chrome browser,” is what Lockheimer unilluminatingly writes.
Perhaps Google wants future unbundled Android forks to still be able to have Google Search or Chrome, even if they don’t have the Play store, but it’s really not at all clear which configurations of Google apps will be permitted under the new licensing terms, and which won’t.
“Since the pre-installation of Google Search and Chrome together with our other apps helped us fund the development and free distribution of Android, we will introduce a new paid licensing agreement for smartphones and tablets shipped into the EEA. Android will remain free and open source,” Lockheimer adds, without specifying what the fees will be either.
“We’ll also offer new commercial agreements to partners for the non-exclusive pre-installation and placement of Google Search and Chrome. As before, competing apps may be pre-installed alongside ours,” he continues to complete his trio of poorly explained licensing changes.
We’ve asked Google to clarify the various permitted and not permitted app configurations, as well as which apps will require a fee (and which won’t), and how much the fees will be, and will update this post with any response.
The devil in all those details should become clear soon though, as Google says the new licensing options will come into effect on October 29 for all new (Android based) smartphones and tablets launched in the EEA.
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Apple has made health — and helping people keep tabs on theirs — a cornerstone of how it is presenting the benefits of its newest Apple Watch, and today comes news of another way that this is taking shape. Zimmer Biomet, a world leader in developing the components and systems for joint replacements, says that it is working with Apple on a new clinical study focused on people who get knee and hip replacements.
The trial will come in three stages, and within two years, Zimmer Biomet projects that there to be up to 10,000 people involved, Ted Spooner, Zimmer Biomet’s vice president of connected health, said in an interview.
It will cover three aspects of patient care, he said: monitoring patients before and after operations using sensors on the Apple Watch and iPhone; providing education and information to patients to help improve their pre- and post-operation care; and providing a communications channel between doctors, caregivers and patients to ask questions, give answer and more, using Zimmer Biomet’s mymobility app.
Institutions that will be participating include University of Utah Health; Rush University Medical Center; University of Pennsylvania Health System; Emory University Orthopaedics & Spine Hospital/Emory Healthcare; Hoag Orthopedic Institute in Southern California; Newton-Wellesley Hospital, member of Partners HealthCare founded by Massachusetts General Hospital and Brigham and Women’s Hospital; Centura Health, Porter Hospital – Colorado Joint Replacement (CJR); ROC Orthopedics, affiliated with Legacy Meridian Park Medical Center; OrthoBethesda; OrthoArizona; Midwest Center for Joint Replacement; Hartzband Center for Hip & Knee Replacement; New Mexico Orthopaedic Associates; The DeClaire LaMacchia Orthopaedic Institute, affiliated with Michigan Institute for Advanced Surgery; Joint Implant Surgeons; Orthopedic and Fracture Clinic; Panorama Orthopedic and Spine Center.
The study — which for now will be US-only — comes after two years of Zimmer Biomet working with Apple behind the scenes, Spooner said, on not just making sure the parameters of what Zimmer Biomet hoped to achieve in a connected app would be possible, but also for Apple to understand what stakeholders in the health industry would want to see out of a health service built around a smartwatch and smartphone. Zimmer Biomet was a key target because today it accounts for one in every four knee replacements globally, and it has similarly strong market positions in hip, shoulder, foot, dental and spine products.
A measure of where Apple is placing the importance of this study is who they have commenting on its launch.
“We believe one of the best ways to empower consumers is by giving them the ability to use their health and activity information to improve their own care,” said Jeff Williams, Chief Operating Officer, Apple, in a statement. “We are proud to enable knee and hip replacement patients to use their own data and share it with their doctors seamlessly, so that they can participate in their care and recovery in a way not previously possible through traditional in-person visits. This solution will connect consumers with their doctors continuously, before and after surgery.”
Hip and knee replacements are the most common “replacement” procedures that take place, accounting for one million operations each year in the US, according to Deloitte, a figure that will grow to 3.5 million by 2035 as our population grows, stays alive for longer, and includes more people who were much more active in their earlier years in a wider upswing for fitness.
You might assume that it would be an uphill challenge to sell the idea of connected health services to older people — who are the typical recipients of these operations — but Spooner said that the opposite is the case.
“It turns out that the fastest adoption group for smartphones is 55-64 right now,” he said, saying that they are currently buying smartphones and other connected devices three times as fast as the next group down. Some of that of course might be because older people have been slower to adopt, but nevertheless, he points out, the stats “are really staggering, considering that other groups are at less than a two percent compound annual growth rate.” Smart watches, he said, have a similarly high growth rate among the elderly. “When they use it, the utility they get is higher than in younger populations, and people have such sensitivity to their health as they get older, that we thought this is the right time to do what we are doing.”
The core problems that Zimmer Biomet and Apple are hoping to address are around making sure that patients are able to be more engaged with their course of treatment, and in cases when something has not gone to plan, people are able to identify this and act on it. Part of the system will involve a larger dashboard and analytics for doctors and caregivers to help assess how people are doing in between in-person appointments.
On the patient side, they will be getting alerts leading up to their operations, suggesting activities that they should be doing to keep themselves active ahead of surgery. And doctors will be able to monitor just how well they are actually doing them, by looking at things like movement, heart rate, and specifically how much they are doing basic things like standing during the day. The same will continue after the operation. Throughout, a patient will also be able to contact their medical team if, for example, they are worried about how a scar is looking, although Spooner said that he is not sure that this has been conceived as the primary use case as much as monitoring and education.
Zimmer Biomet’s move into collaborating and working more closely with Apple comes at a time when medical companies — like those across so many other industries — are realising that they have to jump on the innovations afforded by the rise in digital services, lest they be cut out of whatever the future holds for medicine and healthcare. Spooner says that he came to Zimmer Biomet by way of RespondWell, a startup he founded focused specifically on this challenge.
“We were in the marketplace trying to understand what kind of biometric data collection was available so that we could measure patients continuously to use that data to drive more insight into conditions and how to work with caregivers,” he said. The startup was using Microsoft Connect, “but at the same time Zimmer Biomet was having preliminary conversations with Apple. We went to Cupertino with the idea of a common vision, and that is what led to this collaboration.”
Subscriptions have turned into a booming business for app developers, accounting for $10.6 billion in consumer spend on the App Store in 2017, and poised to grow to $75.7 billion by 2022. But alongside this healthy growth, a number of scammers are now taking advantage of subscriptions in order to trick users into signing up for expensive and recurring plans. They do this by intentionally confusing users with their app’s design and flow, by making promises of “free trials” that convert after only a matter of days, and other misleading tactics.
Apple will soon have an influx consumer complaints on its hands, if it doesn’t reign in these scammers more quickly.
However, the company’s focus as of late has been more so on getting developers to give subscriptions a try – even holding “secret” meetings where it evangelises the business model that’s earning developers (and therefore Apple itself) a lot of money. In the meantime, a good handful of apps from bad actors have been allowed to flourish.
Utilities Top Grossing Apps are worst offenders
Today, the majority of the Top Grossing apps on Apple’s App Store are streaming services, dating sites, entertainment apps or games. But when you get past the market leaders – apps like Fortnite, Netflix, Pandora, Tinder, Hulu, etc. – and down into the top hundreds on the Top Grossing chart, another type of app appears: Utilities.
How are apps like QR code readers, document scanners, translators, and weather apps raking in so much money? Especially when some of their utilitarian functions can be found elsewhere for much less, or even for free?
This raises the question as to whether some app developers are trying to scam App Store users by way of subscriptions.
We’ve found that does appear to be true, in many cases.
After reading through the critical reviews across the top money-making utilities, you’ll find customers complaining that the apps are too aggressive in pushing subscriptions (e.g. via constant prompts), offer little functionality without upgrading, provide no transparency around how free trials work, and make it difficult to stop subscription payments, among other things.
Here are a few examples. This is by no means a comprehensive list, but rather a representative one, just to illustrate the problem. A recent Forbes article listed many more, if you’re curious.
Scanner App – This No. 69 Top Grossing app is raking in a whopping $14.3 million per year for its document scanning utility, according to Sensor Tower data. It has an unbelievable number of customer reviews, as well – nearly 340,000 as of today, and a rating of 4.7 stars out of 5. That will lead most customers to believe this is a good and trustworthy app. But when you parse through the critical reviews, you’ll see some valid complaints.
Tap around in the app and you’ll be constantly prompted to subscribe to a subscription ranging from $3.99 a week to $4.99 per month, or start a free trial. But the subscription following the free trial kicks in after only 3 days – something that’s detailed in the fine print, but often missed. Consumers clearly don’t understand what they’re agreeing to, based on their complaints. And many of the negative reviews indicate customers feel they got duped into paying.
QR Code Reader – Forbes recently found that TinyLab’s QR Code Reader was tricking users into a ridiculously priced $156 per year subscription. This has now earned the app the rank of No. 220 Top Grossing across the App Store, and annual revenue of $5.3 million.
Again, this “free” app immediately starts pushing you to upgrade by starting a “free trial.” And again, this trial converts to a subscription after only 3 days. Can you imagine paying $156 per year for QR code scanning – something the iPhone camera app now does natively?
Weather Alarms – With a 4-star rating after hundreds of reviews, this weather alerting app seems to be handy. But in reality, it’s been using a “dark pattern” to trick users into pushing a button that will start a free trial or sign them up for subscription. And it’s working – to the tune of over a million in annual revenue.
A full screen ad appears in the app, offering two buttons – try for free or pay. The small “X” to close the ad doesn’t even immediately appear! Users then end up paying some $20/month for weather alerts. That seems…excessive?
Legitimate developers have complained about this app for months but Apple even featured it on its big screen at WWDC. (Watch the video embedded below. It’s incredible.)
This dark pattern is the best (stolen from full screen ads). The (x) close button animates in after a few seconds so that people don’t see they have a way to get off the page. Watch the upper left of the subscription page: pic.twitter.com/DaRJPvdu5Q
*After speaking to Apple about this app, Weather Alarms was removed from the App Store over the weekend.
Translate Assistant – The same developer behind Weather Alarms offers this real-time translation app promising instant translations across over 100 languages and has 4.7 stars after nearly 4,000 ratings.
But the app is also super aggressive about pushing its subscriptions. With every app launch, a splash screen appears with three different boxes – 1 month ($12.99/mo), 12 months ($44.99/year), or the “free trial,” which converts users to a pricey $7.99/week plan after only 3 days.
Meanwhile, the option to “continue with a limited version” is in small, gray text that’s intentionally been designed to be hard to see.
The app is making $1.3 million a year, per Sensor Tower data.
As you can tell, the issue with many of these scammy apps is that they capitalize on people not reading the fine print, or they allow an app’s design to guide them to the right button to tap. Trickery like this isn’t anything new – it’s been around on the web as long as software has been sold. It’s just that, now, subscriptions are the hip way to scam.
These developers also know that most people – especially if they’ve just downloaded a new app – aren’t going to immediately subscribe. So they push people to their “free trial” instead. But that “free trial” is actually just an agreement to buy a subscription unless you visit the iTunes Settings and cancel it right away.
Many of these “free trials” convert almost immediately, too, which is another way developers are cashing in. They don’t give you time to think about it before they start charging.
“It’s incredibly frustrating how little has been done to thwart these scams,” says Contrast founder and longtime developer David Barnard, who apps include Weather Atlas and Launch Center Pro. “It erodes trust in the App Store which ultimately hurts Apple and conscientious developers who use subscriptions,” he says.
Apple also buries Subscription management
The issue of scam apps may not always be the failure of App Store review. It’s possible that the scammy apps sneak in their tricks after Apple’s App Review team approves them, making them harder to catch.
But for the time being, users have to take it upon themselves to cancel these sneaky subscriptions.
Unfortunately, Apple isn’t making it as easy for users to get to their subscriptions as it could be.
Compare Apple’s design with Google Play, where the option to manage Subscriptions is in the top-level navigation:
On the iPhone, it takes several more taps and a bit of scrolling to get to the same area in iOS Settings:
Above: Getting to subscriptions in the iPhone Settings (click images to view larger)
“I firmly believe this is not the future we should be aspiring for in terms of user experience,” says Denys Zhadanov, VP at Readdle, makers of Scanner Pro, Spark, PDF Expert and other productivity apps, speaking about these scam apps. “Apple as a platform, as an ecosystem, has always been a symbol of trust. That means people can rely on it for personal life and work needs,” he continues.
“The App Store has always been a great place, overseen and curated by highly intelligent and ethical people. I believe the App Store can stay as it always has been, if the right measures are taken to deal with those developers who trick the system,” Zhadanov adds.
Today, most subscription-based businesses thriving on the App Store come from legitimate developers. But they know how scammers could easily ruin the market for everyone involved. If allowed to continue, these scams could lead to consumer distrust in subscriptions in general.
In a worst-case scenario, consumers may even go so far as to avoid downloading apps where subscriptions are offered as in-app purchases in order to protect themselves from scams.
For now, Apple is largely relying on user and developer reports via reportaproblem.apple.com – a site most probably don’t know exists – to help them fight scammers. It needs to do more.
In addition to making access to your subscriptions easier, it also needs better police “Top Grossing” utilities and productivity apps – especially if the service’s value is questionable, and the 1-star reviews are specifically calling out concerns like “sneaky billing” or mentions other subscription tricks.
Apple declined to comment on the matter, but its Developer Guidelines clearly prohibit fraudulent behavior related to subscriptions, and insist that apps are clear about pricing. In other words, Apple has grounds to clear out these scammy subscription apps, if it chose to focus on this problem more closely in the future.
On the heels of news of not one but two acquisitions from Apple last week, a report surfaced yesterday that Apple had picked up yet another company, the music analytics startup Asaii, for under $100 million; the report led to a “confirmation” from a shareholder in a separate report. But as it turns out, neither appear to be correct.
But we asked and Apple has declined to confirm the deal, and it gave no green light to use its usual statement — the one it often issues when smaller startups are acquired. (You can see a sample of it in this story about Apple buying computer vision startup Spektral last week, which we did get Apple to confirm.) That is, the company has not acquired the assets of the startup.
What it has done is hire a few employees of the company — specifically the three founders, Sony Theakanath, Austin Chen and Chris Zhang — who are all now working at Apple at Apple Music. (Apple has done this before: for example, it hired a team from the mapping app PinDrop in the UK; at the time it was also misreported as an acquisition.)
It’s not clear if the three will be working on similar technology, or other kinds of tools to affect how music is discovered on Apple Music. Apple has already launched a beta of its own analytics service called Apple Music for Artists.
Asaii announced in September that it would shut down its service October 14 (yesterday). It also provided music analytics, but it focused on a wider picture across multiple platforms (not just a single silo like Apple Music or Spotify).
Spotify — the music streaming business that is currently Apple’s biggest rival — has added a number of features over the years (some built in-house, some by way of acquisition) to improve the services that it offers to artists to have more transparency on how well their music, and their “brands,” are performing on Spotify. For Spotify, it’s part of a suite of services to help them leverage Spotify as a distribution platform to improve their overall business as artists.
Some believe that Spotify will continue to ramp up these services over time to take on more of the functions of a traditional label in a bid to improve its margins, and also provide more utility to artists. It’s making those moves at a time when many musicians and songwriters have grown disillusioned with the music industry and how they can (or can’t, as the case may be) make money in it.
So it stands to reason that Apple, too, might be considering how it can build similar features into Apple Music — although the company has not confirmed that it will, nor will it be using Asaii’s existing tools to do so.
To be clear, Apple already has some features in place to help promote and understand how music performs on its platform. The beta of Apple Music for Artists, which launched in June of this year, currently provides details on plays, radio spins, song purchases and album purchases.
It also lets you look into trends around your music, control how your artist profile looks, and get insights into how and where your music gets discovered. Separately, it also provides various widgets you can use to promote your Apple Music tracks elsewhere, as well a guidelines on best practices.
But there is still a lot of ground to cover for Apple when it comes to music, both in terms of what it can provide artists as tools to improve their experience on there; and also in terms of how consumers discover and use music on the service. Both of these are potential areas that you might see getting developed over time.
Theakanath and Chen had both worked at Apple previously. PitchBook lists SkyDeck, an accelerator based at UC Berkeley, as its only investor. Meanwhile, Crunchbase lists The House Fund as its only investor, with no details on the amount raised.
Truphone — a UK startup that provides global mobile voice and data services by way of an eSIM model for phones, tablets and IoT devices — said that it has raised another £18 million ($23.7 million) in funding; additionally securing £36 million ($47 million) more “on a conditional basis” to expand its business after signing “a number of high-value deals.”
It doesn’t specify which deals these are, but Truphone was an early partner of Apple’s to provide eSIM-based connectivity to the iPad; and it will also be offering a service for new iPhone XS and XR models, taking advantage of the dual SIM capability. Truphone says that strategic partners of the company include Apple (“which chose Truphone as the only carrier to offer global data, voice and text plans on the iPad and iPhone digital eSIM”); Synopsys, which has integrated Truphone’s eSIM technology into its chipset designs; and Workz Group, a SIM manufacturer, which has a license from Truphone for its GSMA-accredited remote SIM provisioning platform and SIM operating system.
The company said that this funding, which was made by way of a rights issue, values Truphone at £386 million ($507 million at today’s rates) post-money. Truphone told TechCrunch that the funding came from Vollin Holdings and Minden Worldwide — two investment firms with ties to Roman Abramovich, the Russian oligarch who also owns the Chelsea football club, among other things — along with unspecified minority shareholders. Collectively, Abramovich-connected entities control more than 80 percent of the company.
We have asked the company for more detail on what the conditions are for the additional £36 million in funding to be released and all it is willing to say is that “it’s KPI-driven and related to the speed of growth in the business.”
For some context, Truphone most recently raised money almost exactly a year ago, when it picked up £255 million also by way of a rights issue, and also from the same two big investors. The large amount that time was partly being raised to retire debt. That deal was done at a valuation of £370 million ($491 million at the time of the deal). Going just on sterling values, this is a slight down-round.
Truphone, however, says that business is strong right now:
“The appetite for our technology has been enormous and we are thrilled that our investors have given us the opportunity to accelerate and scale these groundbreaking products to market,” said Ralph Steffens, CEO, Truphone, in a statement. “We recognised early on that the more integrated the supply chain, the smoother the customer experience. That recognition paid off—not just for our customers, but for our business. Because we have this capability, we can move at a speed and proficiency that has never before seen in our industry. This investment is particularly important because it is testament not just to our investors’ confidence in our ambitions, but pride in our accomplishments and enthusiasm to see more of what we can do.”
Truphone is one of a handful of providers that is working with Apple to provide plans for the digital eSIM by way of the MyTruphone app. Essentially this will give users an option for international data plans while travelling — Truphone’s network covers 80 countries — without having to swap out the SIMs for their home networks.
The eSIM technology is bigger than the iPhone itself, of course: some believe it could be the future of how we connect on mobile networks. On phones and tablets, it does away with users ordering, and inserting or swapping small, fiddly chips into their devices (that ironically is also one reason that carriers have been resistant to eSIMs traditionally: it makes it much easier for their customers to churn away). And in IoT networks where you might have thousands of connected, unmanned devices, this becomes one way of scaling those networks.
“eSIM technology is the next big thing in telecommunications and the impact will be felt by everyone involved, from consumers to chipset manufacturers and all those in-between,” said Steve Alder, chief business development officer at Truphone. “We’re one of only a handful of network operators that work with the iPhone digital eSIM. Choosing Truphone means that your new iPhone works across the world—just as it was intended.” Of note, Alder was the person who brokered the first iPhone carrier deal in the UK, when he was with O2.
Truphone has not released numbers detailing how many devices are using its eSIM services at the moment — either among enterprises or consumers — but it has said that customers include more than 3,500 multinational enterprises in 196 countries. We’ll update this post as we learn more.
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