Sim Shagaya’s uLesson African edtech startup raises $3.1M

Nigerian founder Sim Shagaya is back with a new startup —  uLesson — that has raised a $3.1 million seed round led by TLcom Capital.

The venture is integrating mobile platforms, SD cards, culture-specific curriculum and a network of tutors to bridge educational gaps for secondary school students in Nigeria and broader Africa.

Founded in 2019 by Shagaya — who also founded Nigerian e-commerce startup Konga and ad venture E-Motion — uLesson is headquartered in Lagos with a production studio in Jos.

The startup has been in development phase and plans to go to market in February 2020 in Nigeria, Ghana, Sierra Leone, and Gambia — Shagaya told TechCrunch on a call.

“We’re targeting Anglophone West Africa…for a market of effectively 300 million people,” he said.

On product demand, Shagaya notes the priority placed on education across West African households vs. structural deficiencies — such as student teacher ratios as high as 1:70 in countries such as Nigeria.

“We have this massive gap…We’re adding more babies in this country nominally than all of Western Europe…Even if the [Nigerian] government was super efficient, it couldn’t catch up with the educational needs of the young people that are coming up,” Shagaya said.

To address this, uLesson will offer an app-based home education kit for students with an up-front yearly subscription price of around $70 and the option to pay as you go. The startup’s product pack will contain a dongle, SD card, and a set of headphones to connect to Android devices.

Curriculum on the uLesson program will include practice tests and tailored content around math, physics, chemistry, and biology. The venture has already created 3000 animated videos for core subjects, according to Shagaya.

To leverage high android mobile penetration in Africa — and minimize data-streaming costs — uLesson content and performance assessment will come via a combination of streaming and SD cards.

Parents and students can connect online temporarily to update the app and sync curriculum and results, while operating off-line for the bulk of lessons.

Shagaya likened the use of SD cards to the old Netflix model of sending and returning DVD’s by mail, prior to faster and more affordable internet service in the U.S.

The uLesson program will also package a human component. The startup plans to deploy a network of counselors in major distribution areas to instruct on how to use app and follow lesson plans.

uLesson is to be a supplement to secondary school education and a more affordable and effective alternative to private tutors, explained Shagaya.

After taking uLesson to market in Africa’s most populous nation — Nigeria — and other countries in the region, Shagaya and team plan to adapt the product for a future East Africa launch.

In both Nigeria and Kenya uLesson will face competition from existing ventures. Edtech in Africa doesn’t have as many companies (or as much VC funding) as leading startup sectors fintech and e-commerce, but there are a number of players.

Source: Briter Bridges

Nigeria has online edu startups, such as Tuteria. Feature phone based student learning company Eneza Education has scaled in Kenya and expanded to Ghana.

uLesson could count having Shagaya as CEO as one of its advantages in the edtech space. The venture marks the founder’s return to the startup scene after a hiatus. Shagaya earned a Harvard MBA and worked for Google before repatriating to Nigeria to found several digital companies.

His best known venture, Konga, went head to head with online retailer Jumia in pioneering e-commerce for Nigeria and Africa. Konga was sold in a distressed acquisition in 2018.

Shagaya successfully exited his digital advertising venture E-Motion this year, after it was purchased by Loatsad Promedia.

The Nigerian tech entrepreneur confirmed he’s redirected some of that windfall into uLesson’s $3.1 million seed-round.  As part of TLcom’s lead on the investment, partners Omobola Johnson and Ido Sum will join uLesson’s board, Sum confirmed to TechCrunch.

For his part, Sim Shagaya underscores the for-profit status of his new startup, while noting it carries greater meaning for him than past commercial endeavors.

“If you drill down to it all, all our problems in Africa are tied this problem of education…If we do this right, our impact will be huge. For me this is probably the most important work I’ll do,” he said.

Diving deep into Africa’s blossoming tech scene

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New smartphone figures highlight continued struggles to grow market

In some corners, the smartphone market is showing its first signs of life in some time.

Recent figures from Canalys indicate a small but notable uptick in the European market as shipments grew 3%, year-over-year in Q3.

The analyst firm put global growth at 1% globally in another recent report. Generally, such numbers wouldn’t warrant much celebration, but the way the market has been going, most manufacturers will take what they can get.

New numbers out this morning from Gartner paint a less rosy picture, with sales numbers declining 0.4%. It’s not a huge discrepancy between shipping and sales figures, but it’s the difference between being in the red and being in the black for the quarter.

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Apple releases holiday ad

Apple has released its annual holiday ad, just in time for Thanksgiving. Named “The Surprise,” the ad focuses on two young girls who spend a lot of time playing with an iPad.

The ad focuses on a family that travels across the country to visit the mother’s father. Like many families, the parents hand them an iPad when their daughters start to fight…

When they arrive at the grandfather’s house, we realize that the grandfather’s wife recently passed away. Both the grandfather and the mother are still mourning.

While their parents tell the kids to watch something on the iPad, they end up using the iPad to build a touching slideshow using old family photos.

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European smartphone shipments grew in Q3, driven by Samsung

Europe bucked global smartphone stagnation in the third quarter, marking an 8% year over year growth in device shipments. That number, provided by Canalys, puts the region at the top of smartphone growth figures, beating out Asia/Pacific’s six percent.

Once again, Samsung was the biggest winner here. The Korean manufacturer saw a healthy 26%, year over year growth. As noted back in Q2, Samsung’s growth comes as the company floods the market with a variety of different devices. Its mid-tier A Series accounted for all four of its top spots during that time period.

Huawei held steady in second place, as the company refocuses on Europe amid US/China trade tensions. Huawei accounted for 22.2 % of units shipped, versus Samsung’s 35.7%. Fellow Chinese manufacturer Xiaomi saw an extremely healthy boost for the quarter, jumping 73 percent for the year, to nab fourth place behind Apple.

While the numbers are positive in the face of larger negative trends, politics are still having a marked impact on figures.

“On the negative side, Brexit has already had an impact,” analyst Ben Stanton said in a release. “In the UK, shipments of premium devices from Samsung and Apple accelerated before each Brexit deadline this year, in March and recently October, followed by a large dip, as distributors were forced to stockpile product and hedge against impending tariff risk. This shot-term artificial boost distorts the market and the accompanying risk, costs and uncertainty, is a drain on the industry.”

Like much of the rest of the world, the European market is looking forward to a 5G rollout to help further juice shipments moving forward.

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European smartphone shipments grew in Q3, driven by Samsung

Europe bucked global smartphone stagnation in the third quarter, marking an 8% year over year growth in device shipments. That number, provided by Canalys, puts the region at the top of smartphone growth figures, beating out Asia/Pacific’s six percent.

Once again, Samsung was the biggest winner here. The Korean manufacturer saw a healthy 26%, year over year growth. As noted back in Q2, Samsung’s growth comes as the company floods the market with a variety of different devices. Its mid-tier A Series accounted for all four of its top spots during that time period.

Huawei held steady in second place, as the company refocuses on Europe amid US/China trade tensions. Huawei accounted for 22.2 % of units shipped, versus Samsung’s 35.7%. Fellow Chinese manufacturer Xiaomi saw an extremely healthy boost for the quarter, jumping 73 percent for the year, to nab fourth place behind Apple.

While the numbers are positive in the face of larger negative trends, politics are still having a marked impact on figures.

“On the negative side, Brexit has already had an impact,” analyst Ben Stanton said in a release. “In the UK, shipments of premium devices from Samsung and Apple accelerated before each Brexit deadline this year, in March and recently October, followed by a large dip, as distributors were forced to stockpile product and hedge against impending tariff risk. This shot-term artificial boost distorts the market and the accompanying risk, costs and uncertainty, is a drain on the industry.”

Like much of the rest of the world, the European market is looking forward to a 5G rollout to help further juice shipments moving forward.

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Nike is latest retailer to offer 3% cash back to Apple Card users

Nike is the latest company to offer 3% cash back to Apple Card users, when they make an Apple Pay purchase using the card across Nike’s retail platforms, including its stores, Nike.com, SNKRS, Nike Training Club, Nike Running Club and on the Nike app. The addition is one of what’s still a small number of Apple Pay partners who are offering the top-tier cash back rate of 3% to cardholders — a group that also includes Uber/Uber Eats, Walgreens/Duane Reade, and T-Mobile stores.

When first introduced, Apple had only said purchases from Apple itself would be rewarded with 3% back. Apple Pay transactions would be rewarded with 2% back and use of the physical card offered 1% back.

But when the card launched in August to customers in the U.S., Apple surprised everyone by expanding the 3% back to Uber and Ubers Eats, too, with promises of more to come.

Since then, Apple has been steadily expanding the number of retailers and apps that offer cash back to Apple Card users, giving Apple a larger foothold in online and mobile payments, as well as point-of-sale transactions. In October, Apple CEO Tim Cook said Apple Pay transaction volume was bigger thabn PayPal and was growing 4 times as fast.

Apple’s advances in this area have clearly shaken up the market, as Apple Pay rival PayPal last week announced its largest acquisition to date with a deal to buy browser maker Honey for $4 billion in mostly cash. PayPal plans to use Honey to get ahead of the checkout page by reaching customers as they’re shopping online looking for deals and discovering new products. By capturing the customer at this earlier stage, PayPal can acquire the sale before the customer chooses to simply tap a button to pay with Apple Pay instead.

Nike is an obvious choice as the next Apple Card partner, given the two companies’ close relationship over the years on products which ran from retail partnerships to co-branded products, like the Apple Watch Nike+ edition and Nike sports bands, for example. Nike also last year rolled out Nike+ app membership benefits that included free months of Apple Music, among other perks.

As an Apple Card partner, Nike customers who transact through Apple Pay with their card receive 3% Daily Cash. This is applied to the customer’s Apple Cash Card, then can be used immediately for other Apple Pay purchases, sent to family and friends, or can be put towards the Apple Card balance.

Apple says more Apple Card partners will be added in the months ahead.

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This Week in Apps: Honey’s $4B exit, a new plan for iOS 14, Apple’s new developer resource

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support, and the money that flows through it all. What are developers talking about? What do app publishers and marketers need to know? How are politics impacting the App Store and app businesses? And which apps are everyone using?

This week, we’re looking at several major stories, including the whopping $4 billion PayPal just spent on browser extension and mobile app maker, Honey, as well as the release of the Apple Developer app, a new plan for iOS 14, Google Stadia’s launch, AR gaming’s next big hit (or flop?), e-commerce app trends, Microsoft’s exit from voice assistant mobile apps, and so much more.

Plus, did you hear the one about the developer who got kicked out from his developer account by Apple, leaving his apps abandoned?

Headlines

Apple to overhaul iOS development strategy after buggy iOS 13 launch

Apple’s iOS 13 release was one of its worst, in terms of bugs and glitches. Now Apple is making an internal change to how it approaches software development in an effort to address the problem. According to Bloomberg, Apple’s Software chief Craig Federighi and other execs announced its plans at an internal meeting. The new process will involve having unfinished and buggy features disabled by default in daily builds. Testers will then have to optionally enable the features in order to try them. While this change focuses on making internal builds of the OS more usable (or “livable”), Apple hopes that over time it will improve the overall quality of its software as it will give testers the ability to really understand what’s supposed to now be working, but isn’t. The testing changes will also apply to iPadOS, watchOS, tvOS, and macOS, the report said.

Apple launches the Apple Developer App

Apple rebranded and expanded its existing WWDC app to become a new Apple Developer app that can stay with its 23 million registered developers year-round. Instead of only including information about the developer event itself, the app will expand to include other relevant resources — like technical and design articles, developer news and updates, videos and more. It also will offer a way for developers to enroll in the Apple Developer program and maintain their membership. Apple says it found many developers were more inclined to open an app than an email, and by centralizing this information in one place, it could more efficiently and seamlessly deliver new information and other resources to its community.

PayPal buys Honey for $4 billion

PayPal has made its biggest-ever acquisition for browser extension and mobile app maker, Honey. TechCrunch exclusively broke the news of the nearly all-cash deal, noting that Honey currently has 17 million monthly actives. But PayPal was interested in more than the user base — it wanted the tech. The company plans to insert itself ahead of the checkout screen by getting involved with the online shopping and research process, where customers visit sites and look for deals. Honey’s offer-finding features from its mobile app will also become part of PayPal and Venmo’s apps in the future.

Cloud gaming expands with Google Stadia launch

Cloud-based gaming could benefit from the growing investment in 5G. Google Stadia, which launched this week, is a big bet on 5G in that regard. Though the early reviews were middling, Google believes the next generation of gaming will involve continuous, cross-device play, including on mobile devices. This trend was already apparent with the successes of cross-platform games like Fortnite, Minecraft, Roblox, and PUBG, for example. Meanwhile, console makers like Microsoft are working to build out their own cloud infrastructure to compete. (Microsoft’s xCloud launches in May 2020.) Google could have a head start, even if Stadia today feels more like a beta than a finished product. But one question that still arises is whether Google is serious about gaming, or only sees Stadia as a content engine for YouTube?

Microsoft kills Cortana mobile apps

Microsoft this week belatedly realized it can’t compete with the built-in advantages that Siri and Google Assistant offer users, like dedicated buttons, hands-free voice commands, workflow building and more. The company decided to shut down its Cortana mobile applications on iOS and Android in a number of markets, including Great Britain, Australia, Germany, Mexico, China, Spain, Canada, and India. Any bets on when the U.S. makes that list?

SF Symbols expands

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