Sunday, 22 December 2019

Whatever happened to the Next Big Things?

In tech, this was the smartphone decade. In 2009, Symbian was still the dominant ‘smartphone’ OS, but 2010 saw the launch of the iPhone 4, the Samsung Galaxy S, and the Nexus One, and today Android and iOS boast four billion combined active devices. Smartphones and their apps are a mature market, now, not a disruptive new platform. So what’s next?

The question presupposes that something has to be next, that this is a law of nature. It’s easy to see why it might seem that way. Over the last thirty-plus years we’ve lived through three massive, overlapping, world-changing technology platform shifts: computers, the Internet, and smartphones. It seems inevitable that a fourth must be on the horizon.

There have certainly been no shortage of nominees over the last few years. AR/VR; blockchains; chatbots; the Internet of Things; drones; self-driving cars. (Yes, self-driving cars would be a platform, in that whole new sub-industries would erupt around them.) And yet one can’t help but notice that every single one of those has fallen far short of optimistic predictions. What is going on?

You may recall that the growth of PCs, the Internet, and smartphones did not ever look wobbly or faltering. Here’s a list of Internet users over time: from 16 million in 1995 to 147 million in 1998. Here’s a list of smartphone sales since 2009: Android went from sub-1-million units to over 80 million in just three years. That’s what a major platform shift looks like.

Let’s compare each of the above, shall we? I don’t think it’s an unfair comparison. Each has had champions arguing it will, in fact, be That Big, and even people with more measured expectations have predicted growth will at least follow the trajectory of smartphones or the Internet, albeit maybe to a lesser peak. But in fact…

AR/VR: Way back in 2015 I spoke to a very well known VC who confidently predicted a floor of 10 million devices per year well before the end of this decade. What did we get? 3.7M to 4.7M to 6M, 2017 through 2019, while Oculus keeps getting reorg’ed. A 27% annual growth rate is OK, sure, but a consistent 27% growth rate is more than a little worrying for an alleged next big thing; it’s a long, long way from “10xing in three years.” Many people also predicted that by the end of this decade Magic Leap would look like something other than an utter shambles. Welp. As for other AR/VR startups, their state is best described as “sorry.”

Blockchains: I mean, Bitcoin’s doing just fine, sure, and is easily the weirdest and most interesting thing to have happened to tech in the 2010s; but the entire rest of the space? I’m broadly a believer in cryptocurrencies, but if you were to have suggested in mid-2017 to a true believer that, by the end of 2019, enterprise blockchains would essentially be dead, decentralized app usage would still be measured in the low thousands, and no real new use cases would have arisen other than collateralized lending for a tiny coterie — I mean, they would have been outraged. And yet, here we are.

Chatbots: No, seriously, chatbots were celebrated as the platform of the future not so long ago. (Alexa, about which more in a bit, is not a chatbot.) “The world is about to be re-written, and bots are going to be a big part of the future” was an actual quote. Facebook M was the future. It no longer exists. Microsoft’s Tay was the future. It really no longer exists. It was replaced by Zo. Did you know that? I didn’t. Zo also no longer exists.

The Internet of Things: let’s look at a few recent headlines, shall we? “Why IoT Has Consistently Fallen Short of Predictions.” “Is IoT Dead?” “IoT: Yesterday’s Predictions vs. Today’s Reality.” Spoiler: that last one does not discuss about how reality has blown previous predictions out of the water. Rather, “The reality turned out to be far less rosy.”

Drones: now, a lot of really cool things are happening in the drone space, I’ll be the first to aver. But we’re a long way away from physical packet-switched networks. Amazon teased Prime Air delivery way back in 2015 and made its first drone delivery way back in 2016, which is also when it patented its blimp mother ship. People expected great things. People still expect great things. But I think it’s fair to say they expected … a bit more … by now.

Self-driving cars: We were promised so much more, and I’m not even talking about Elon Musk’s hyperbole. From 2016: “10 million self-driving cars will be on the road by 2020.” “True self-driving cars will arrive in 5 years, says Ford“. We do technically have a few, running in a closed pilot project in Phoenix, courtesy of Waymo, but that’s not what Ford was talking about: “Self-driving Fords that have no steering wheels, brake or gas pedals will be in mass production within five years.” So, 18 months from now, then. 12 months left for that “10 million” prediction. You’ll forgive a certain skepticism on my part.

The above doesn’t mean we haven’t seen any successes, of course. A lot of new kinds of products have been interesting hits: AirPods, the Apple Watch, the Amazon Echo family. All three are more new interfaces than whole new major platforms, though; not so much a gold rush as a single vein of silver.

You may notice I left machine learning / AI off the list. This is in part because it definitely has seen real qualitative leaps, but a) there seems to be a general concern that we may have entered the flattening of an S-curve there, rather than continued hypergrowth, b) either way, it’s not a platform. Moreover, the wall that both drones and self-driving cars have hit is labelled General Purpose Autonomy … in other words, it is an AI wall. AI does many amazing things, but when people predicted 10M self-driving cars on the roads next year, it means they predicted AI would be good enough to drive them. In fact it’s getting there a lot slower than we expected.

Any one of these technologies could define the next decade. But another possibility, which we have to at least consider, is that none of them might. It is not an irrefutable law of nature that just as one major tech platform begins to mature another must inevitably start its rise. We may well see a lengthy gap before the next Next Big Thing. Then we may see two or three rise simultaneously. But if your avowed plan is that this time you’re totally going to get in on the ground floor — well, I’m here to warn you, you may have a long wait in store.



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Whatever happened to the Next Big Things?

In tech, this was the smartphone decade. In 2009, Symbian was still the dominant ‘smartphone’ OS, but 2010 saw the launch of the iPhone 4, the Samsung Galaxy S, and the Nexus One, and today Android and iOS boast four billion combined active devices. Smartphones and their apps are a mature market, now, not a disruptive new platform. So what’s next?

The question presupposes that something has to be next, that this is a law of nature. It’s easy to see why it might seem that way. Over the last thirty-plus years we’ve lived through three massive, overlapping, world-changing technology platform shifts: computers, the Internet, and smartphones. It seems inevitable that a fourth must be on the horizon.

There have certainly been no shortage of nominees over the last few years. AR/VR; blockchains; chatbots; the Internet of Things; drones; self-driving cars. (Yes, self-driving cars would be a platform, in that whole new sub-industries would erupt around them.) And yet one can’t help but notice that every single one of those has fallen far short of optimistic predictions. What is going on?

You may recall that the growth of PCs, the Internet, and smartphones did not ever look wobbly or faltering. Here’s a list of Internet users over time: from 16 million in 1995 to 147 million in 1998. Here’s a list of smartphone sales since 2009: Android went from sub-1-million units to over 80 million in just three years. That’s what a major platform shift looks like.

Let’s compare each of the above, shall we? I don’t think it’s an unfair comparison. Each has had champions arguing it will, in fact, be That Big, and even people with more measured expectations have predicted growth will at least follow the trajectory of smartphones or the Internet, albeit maybe to a lesser peak. But in fact…

AR/VR: Way back in 2015 I spoke to a very well known VC who confidently predicted a floor of 10 million devices per year well before the end of this decade. What did we get? 3.7M to 4.7M to 6M, 2017 through 2019, while Oculus keeps getting reorg’ed. A 27% annual growth rate is OK, sure, but a consistent 27% growth rate is more than a little worrying for an alleged next big thing; it’s a long, long way from “10xing in three years.” Many people also predicted that by the end of this decade Magic Leap would look like something other than an utter shambles. Welp. As for other AR/VR startups, their state is best described as “sorry.”

Blockchains: I mean, Bitcoin’s doing just fine, sure, and is easily the weirdest and most interesting thing to have happened to tech in the 2010s; but the entire rest of the space? I’m broadly a believer in cryptocurrencies, but if you were to have suggested in mid-2017 to a true believer that, by the end of 2019, enterprise blockchains would essentially be dead, decentralized app usage would still be measured in the low thousands, and no real new use cases would have arisen other than collateralized lending for a tiny coterie — I mean, they would have been outraged. And yet, here we are.

Chatbots: No, seriously, chatbots were celebrated as the platform of the future not so long ago. (Alexa, about which more in a bit, is not a chatbot.) “The world is about to be re-written, and bots are going to be a big part of the future” was an actual quote. Facebook M was the future. It no longer exists. Microsoft’s Tay was the future. It really no longer exists. It was replaced by Zo. Did you know that? I didn’t. Zo also no longer exists.

The Internet of Things: let’s look at a few recent headlines, shall we? “Why IoT Has Consistently Fallen Short of Predictions.” “Is IoT Dead?” “IoT: Yesterday’s Predictions vs. Today’s Reality.” Spoiler: that last one does not discuss about how reality has blown previous predictions out of the water. Rather, “The reality turned out to be far less rosy.”

Drones: now, a lot of really cool things are happening in the drone space, I’ll be the first to aver. But we’re a long way away from physical packet-switched networks. Amazon teased Prime Air delivery way back in 2015 and made its first drone delivery way back in 2016, which is also when it patented its blimp mother ship. People expected great things. People still expect great things. But I think it’s fair to say they expected … a bit more … by now.

Self-driving cars: We were promised so much more, and I’m not even talking about Elon Musk’s hyperbole. From 2016: “10 million self-driving cars will be on the road by 2020.” “True self-driving cars will arrive in 5 years, says Ford“. We do technically have a few, running in a closed pilot project in Phoenix, courtesy of Waymo, but that’s not what Ford was talking about: “Self-driving Fords that have no steering wheels, brake or gas pedals will be in mass production within five years.” So, 18 months from now, then. 12 months left for that “10 million” prediction. You’ll forgive a certain skepticism on my part.

The above doesn’t mean we haven’t seen any successes, of course. A lot of new kinds of products have been interesting hits: AirPods, the Apple Watch, the Amazon Echo family. All three are more new interfaces than whole new major platforms, though; not so much a gold rush as a single vein of silver.

You may notice I left machine learning / AI off the list. This is in part because it definitely has seen real qualitative leaps, but a) there seems to be a general concern that we may have entered the flattening of an S-curve there, rather than continued hypergrowth, b) either way, it’s not a platform. Moreover, the wall that both drones and self-driving cars have hit is labelled General Purpose Autonomy … in other words, it is an AI wall. AI does many amazing things, but when people predicted 10M self-driving cars on the roads next year, it means they predicted AI would be good enough to drive them. In fact it’s getting there a lot slower than we expected.

Any one of these technologies could define the next decade. But another possibility, which we have to at least consider, is that none of them might. It is not an irrefutable law of nature that just as one major tech platform begins to mature another must inevitably start its rise. We may well see a lengthy gap before the next Next Big Thing. Then we may see two or three rise simultaneously. But if your avowed plan is that this time you’re totally going to get in on the ground floor — well, I’m here to warn you, you may have a long wait in store.



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Saturday, 21 December 2019

This Week in Apps: the year and decade in review, gaming acquisitions and a Facebook OS

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with 194 billion downloads last year and more than $100 billion in consumer spending. People spend 90% of their mobile time in apps and more time using their mobile devices than watching TV. Apps aren’t just a way to waste idle hours — they’re big business, one that often seems to change overnight.

In this Extra Crunch series, we help you to keep up with the latest news from the world of apps, delivered on a weekly basis.

Headlines

The top apps of the year… and the decade

App Annie this week released its list of the year’s top apps. And this time around, it also included the top apps of the past 10 years in its analysis. Outside of games, Facebook dominated the decade, the firm reported. It ran the four most-downloaded apps of the decade, including Facebook (#1), Messenger (#2), WhatsApp (#3), and Instagram (#4). Other communication and social media apps were also among the most popular over the past 10 years, claiming seven out of the 10 top spots, including Snapchat (#5), Skype (#6) and Twitter (#10). Social video platforms TikTok and YouTube also placed on the list at #7 and #9, respectively. And yes, it’s pretty notable that TikTok — an app that only launched outside of China in 2017 — is one of the most-downloaded apps of the past decade. Meanwhile, even though dating app Tinder was the most profitable app this year, Netflix was the No. 1 app by all-time consumer spend over the past decade.

2019 app downloads and consumer spending

Related to its round-up of the top apps, App Annie also offered some preliminary data on downloads and consumer spending in 2019. Its current figures don’t include calculations from third-party app stores in China, (like those referenced above), which App Annie tends to provide in its annual State of Mobile report. Instead, App Annie reports we’re on track to see 120 billion apps from Apple’s App Store and Google Play by the end of 2019, a 5% increase from 2018. Consumer spending was also up 15% year-over-year to reach $90 billion, it says. Expect a full analysis to come in Q1 2020.

Facebook still sat at the top of the charts for 2019. The company’s Messenger app was the most downloaded non-game app of 2019, followed by Facebook’s main app, then WhatsApp. Tinder switched places with Netflix for the No. 1 spot on this chart — last year, it was the other way around. (For more details, TechCrunch’s full review is here.)

2019 in Mobile Gaming

According to a year-end report by GamesIndustry.biz, mobile gaming grew 9.7% year-over-year in 2019 to reach a market value of $68.2 billion. The gaming market as a whole was worth $148.8 billion, the report said. Smartphone games were the biggest piece of this figure, at $54.7 billion, compared with $13.4 billion for tablet games. That means smartphone games are still bigger than PC, browser PC games, boxed and downloaded PC games, and console games.

Big moves in cloud gaming

To beef up its new cloud gaming service Stadia, Google this week bought game development firm Typhoon Studios, who were set to release their cross-platform title and first game, Journey to the Savage Planet. Google had said it wants to build out a few different first-party studios to release content on Stadia, which is where this acquisition fits in. Meanwhile, Facebook this week acquired the cloud gaming startup, PlayGiga, which had been working with telcos to create streaming game technology for 5G.

Stadia has a big mobile component, as its controller can play games on compatible mobile devices like Pixel phones. Gaming has been a big part of Facebook’s mobile efforts, as not only a platform where games can be played, but also a place to watch live game streams, similar to Twitch. But the big gaming trend of the past year (which will continue into 2020) is cross-platform gaming — thanks to games like Fortnite, Roblox and PUBG Mobile, as well as devices like Nintendo Switch, gamers expect to continue playing no matter what screen they happen to be using at the time.

Apple Developer app expands support for China

Apple launched a dedicated mobile app for its developer community in November, with the arrival of the Apple Developer app, which was an upgraded and rebranded version of Apple’s existing WWDC app. The app lets developers access resources like technical and design articles, as well as read news, watch developer videos, and enroll in the Apple Developer program. Now that the program is open to China through the app, Apple announced this week.

From the app, developers in China can start and complete their Apple Developer membership and pay with a local payment method on their iPhone or iPad. They can also renew their membership, to keep their account active. Apple has been heavily investing in growing its international developer community by launching developer academies and accelerators in key regions, among other initiatives. Over the past year, Apple grew its developer community in China by 17%, the company earlier said.

So much for nostalgia, Rewound gets yanked from the App Store

We hope you downloaded this fun app when we told you to in last week’s column! Because now it’s gone.

Rewound, briefly, was a clever music player app that turns your iPhone into a 2000’s era iPod, complete with click wheel nav. The developer was able to sneak the app into the App Store by not including the actual iPod UI, which infringes on Apple’s own product design. Instead, the UI pieces were hosted off-site — on Twitter accounts, for example. Users could find them and download them after they installed the app. Technically, that means the App Store app itself wasn’t infringing, but Apple still kicked it out. The developer also charged a fee to access the Apple Music features, which may have been another reason for its removal.

It’s no surprise Apple took this step, but the developer seems confused as to how the app could be approved then pulled later on, even though it hadn’t changed. That’s actually par for the course for Apple’s subjective, editorial decisions over its App Store, however. Now Rewound, which has 170K+ users after only a few days, will focus on a web app and Android version.

Facebook is building its own OS so it can ditch Android



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Friday, 20 December 2019

Apple reportedly working on satellite technology for direct wireless iPhone data transmission

Apple is said to be working on satellite technology, having hired a number of aerospace engineers to form team along with satellite and antenna designers, according to a new report from Bloomberg. The report notes that this is an early-stage secret project that could still be scrapped, but that the purpose of the team and its work is to potentially develop communications satellite technology that can send and receive data directly to user devices, including the iPhone, in a bid to make it possible to connect Apple devices without the need of a third-party network.

Bloomberg says that Apple won’t necessarily be building its own satellite hardware – it could instead be developing just th re transmission devices or ground-based equipment to make use of data transmissions for orbital communications equipment. The tech could be used for actually delivering data directly to Apple devices, or it could just connect them to each other independent of a cellphone carrier data network. It could also be used to provide more accurate location services for better maps and guidance, the report says.

Apple is said to have hired both executives and engineers from the aerospace and satellite industry, including Skybox Imaging alumni Michael Trela and John Fenwick who are leading the team. These two formerly headed up Google’s satellite and spacecraft divines. New hired include former Aerospace Corporation executive Ashley Moore Williams, as well as key personnel from the wireless networking and content delivery network industries.

The idea of providing a data network from space direct to devices seems preposterous on its face – most data communications satellites require communication with ground stations that then relay information with end-point devices. But it’s not an unheard of concept, and in fact we wrote earlier this year about Ubiquitlink, a company that’s focused on building a new kinds of low-Earth orbit communications satellite constellation that can communicate directly with phones.

Ubiquitlink’s initial goals spell out what a supplemental direct satellite communication network could provide on top of regular iPhone carrier service: The startup company hopes to essentially provide global roaming with a connection level that probably isn’t anywhere near as fast as you’d get from a ground-based network, but is usable for communication at least – and not dependent on local infrastructure. It could also act as a redundant fallback that ensures no matter what your main network status, you’ll always be able to do less data-intensive operations, like texting and calling.

While there’s obviously a lot of unknowns remaining in what Apple is working on or what it will eventually amount to, if anything, it’s very interesting to consider the possibility that it could offer a level of always-on connectivity that’s bundled with iPhones and available even when your primary network is not, that offers persistent access to features like iMessage, voice calls and navigation – leaving streaming and other data-intensive applications to your standard carrier rate plan.



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Apple reportedly working on satellite technology for direct wireless iPhone data transmission

Apple is said to be working on satellite technology, having hired a number of aerospace engineers to form team along with satellite and antenna designers, according to a new report from Bloomberg. The report notes that this is an early-stage secret project that could still be scrapped, but that the purpose of the team and its work is to potentially develop communications satellite technology that can send and receive data directly to user devices, including the iPhone, in a bid to make it possible to connect Apple devices without the need of a third-party network.

Bloomberg says that Apple won’t necessarily be building its own satellite hardware – it could instead be developing just th re transmission devices or ground-based equipment to make use of data transmissions for orbital communications equipment. The tech could be used for actually delivering data directly to Apple devices, or it could just connect them to each other independent of a cellphone carrier data network. It could also be used to provide more accurate location services for better maps and guidance, the report says.

Apple is said to have hired both executives and engineers from the aerospace and satellite industry, including Skybox Imaging alumni Michael Trela and John Fenwick who are leading the team. These two formerly headed up Google’s satellite and spacecraft divines. New hired include former Aerospace Corporation executive Ashley Moore Williams, as well as key personnel from the wireless networking and content delivery network industries.

The idea of providing a data network from space direct to devices seems preposterous on its face – most data communications satellites require communication with ground stations that then relay information with end-point devices. But it’s not an unheard of concept, and in fact we wrote earlier this year about Ubiquitlink, a company that’s focused on building a new kinds of low-Earth orbit communications satellite constellation that can communicate directly with phones.

Ubiquitlink’s initial goals spell out what a supplemental direct satellite communication network could provide on top of regular iPhone carrier service: The startup company hopes to essentially provide global roaming with a connection level that probably isn’t anywhere near as fast as you’d get from a ground-based network, but is usable for communication at least – and not dependent on local infrastructure. It could also act as a redundant fallback that ensures no matter what your main network status, you’ll always be able to do less data-intensive operations, like texting and calling.

While there’s obviously a lot of unknowns remaining in what Apple is working on or what it will eventually amount to, if anything, it’s very interesting to consider the possibility that it could offer a level of always-on connectivity that’s bundled with iPhones and available even when your primary network is not, that offers persistent access to features like iMessage, voice calls and navigation – leaving streaming and other data-intensive applications to your standard carrier rate plan.



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Thursday, 19 December 2019

Anybody can now make HomeKit accessories

Apple has released an open-source version of the HomeKit Accessory Development Kit. You can now fork it on GitHub and play around with it to integrate smart home devices in the Home app and beyond.

Today’s news is related to the Connected Home over IP effort, an industry-wide effort to build an open-source standard for the internet of things. Essentially, Apple, Amazon, Google, the Zigbee Alliance and smart home manufacturers want to work together so that accessories work everywhere.

HomeKit is lagging behind, although Apple arrived early in the connected home space. A ton of accessories now work with Amazon Alexa and Google Assistant, but you can control very few accessories with Siri, as HomeKit adoption has been slow.

By open-sourcing HomeKit, Apple hopes that more smart home manufacturers will try to integrate HomeKit in their prototypes. Everything has been released under the Apache 2.0 license.

As Next INpact noticed, if you want to release a HomeKit-compatible accessory, you still have to work with Apple to get a certification. And of course, manufacturers that work with Apple directly could potentially access unreleased features before they’re unveiled at WWDC.

Developers have already reverse-engineered HomeKit to add HomeKit compatibility to more devices with the Homebridge project. Now let’s see if it leads to more cool projects to make it easier to control your connected objects from your iPhone, iPad and other Apple devices.



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Facebook is building an operating system so it can ditch Android

Facebook doesn’t want its hardware like Oculus and Portal to be at the mercy of Google because they rely on its Android operating system. That’s why Facebook has tasked a co-author of Microsoft’s Windows NT named Mark Lucovsky with building the social network an operating system from scratch, according the The Information’s Alex Heath.

“We really want to make sure the next generation has space for us” says Facebook’s VP of hardware Andrew ‘Boz’ Bosworth. “We don’t think we can trust the marketplace or competitors to ensure that’s the case. And so we’re gonna do it ourselves.”

By moving to its own OS, Facebook could have more freedom to bake social interaction — and hopefully privacy — deeper into its devices. It could also prevent a disagreement between Google and Facebook from derailing the roadmaps of Oculus, Portal, or future gadgets. We’ve asked Facebook for more details on its homegrown operating system.

One added bonus of moving to a Facebook-owned operating system? It could make it tougher to force Facebook to spin out some of its acquisitions, especially if Facebook goes with Instagram branding for its future augmented reality glasses.

Facebook Portal Lineup

Facebook has always been sore about not owning an operating system and having to depend on the courtesy of some of its biggest rivals. Those include Apple, who’s CEO Tim Cook has repeatedly thrown jabs at Facebook and its chief Mark Zuckerberg over privacy and data collection. In a previous hedge against the power of the mobile operating systems, Facebook worked on a secret project codenamed Oxygen circa 2013 that would help it distribute Android apps from outside the Google Play store if necessary, Vox’s Kurt Wagner reported.

Now Facebook is ramping up its hardware efforts with a new office for the team in Burlingame, 15 miles north of the company’s headquarters. The 70,000-square-foot space is designed to house roughly 4,000 employees.

Interested in potentially controlling more of the hardware stack, Facebook held acquisition talks with $4.5 billion market cap semiconductor company Cirrus Logic, which makes audio chips for Apple and more, The Information reports. That deal never happened, and it’s unclear how far the talks went given tech giants constantly keep their M&A teams open to discussions. But it shows how serious Facebook is taking hardware, even if Portal and Oculus sales have been slow to date.

That could start to change next year, though, as flagship virtual reality experiences hit the market. I got a press preview of the upcoming Medal Of Honor first-person shooter that will launch on the Oculus Quest in 2020. An hour of playing the World War 2 game flew by, and it was one of the first VR games that felt like you could enjoy it week after week rather than being just a tech demo. Medal Of Honor could prove to be the killer app that convinces gamers they have to get a Quest.

Facebook has also been working on hardware experiences for the enterprise. Facebook Workplace video calls can now run on Portal, with its smart camera auto-zooming to keep everyone in the board room in frame or focus on the action. The Information reports Facebook is also prototyping a VR videoconferencing system that Boz has been testing with his team.

The hardware initiatives meanwhile feed back into Facebook’s core ad business. It’s now using some data about what people do on their Oculus or Portal to target them with ads. From playing certain games to accessing kid-focused experiences to virtually teleporting to vacation destinations, there’s plenty of lucrative data for Facebook to potentially mine.

Facebook even wants to know what’s on our mind before we act on it. The Information reports that Facebook’s brain-computer interface hardware for controlling interfaces by employing sensors to recognize a word a user is thinking has been shrunk down. It’s gone from the size of a refridgerator to something hand-held but still far from ready for integration into a phone.

Selling Oculus headsets, Portal screens, and mind-readers might never generate the billions in profits Facebook earns from its efficient ads business. But they could ensure the social network isn’t locked out of the next waves of computing. Whether those are fully immersive like virtual reality, convenient complements to our phones like smart displays, or minimally-invasive sensors, Facebook wants them to be social. If it can bring your friends along to your new gadgets, Facebook will find some way to squeeze out revenue while keeing these devices from making us more isolated and less human.



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