Apple won’t force developers to let users opt out of tracking until next year

At its global developer conference in June, Apple said its forthcoming iOS 14 update would allow users to opt out of in-app ad tracking, a privacy feature that quickly drew ire from advertising giants over fears that it would make it harder to deliver targeted ads to users.

But now Apple is delaying enforcing the feature until “early next year”, the company confirmed.

iOS 14, expected out later this year, will contain a new prompt that asks users whether they would like to opt into this kind of targeted ad tracking. Developers will be able to integrate this prompt into their apps as soon as iOS 14 is released, but they will not be required to, as Apple indicated they would earlier.

In a statement, Apple said:

We believe technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking. When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis. We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year.

Although Apple cites the necessity of giving developers time, major advertising companies like Facebook have warned that the change could severely impact their operations. “Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14,” the company said in a statement last week.

Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

Putting these lucrative partnerships in jeopardy could hit Apple’s bottom line as well and may even affect whether some apps or services are available at all.

The exact date when the policy would be enforced, and other details of this compromise, will be announced later.

Apple’s iOS 14 will give users the option to decline app ad tracking

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Apple won’t force developers to let users opt out of tracking until next year

At its global developer conference in June, Apple said its forthcoming iOS 14 update would allow users to opt out of in-app ad tracking, a privacy feature that quickly drew ire from advertising giants over fears that it would make it harder to deliver targeted ads to users.

But now Apple is delaying enforcing the feature until “early next year”, the company confirmed.

iOS 14, expected out later this year, will contain a new prompt that asks users whether they would like to opt into this kind of targeted ad tracking. Developers will be able to integrate this prompt into their apps as soon as iOS 14 is released, but they will not be required to, as Apple indicated they would earlier.

In a statement, Apple said:

We believe technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking. When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis. We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year.

Although Apple cites the necessity of giving developers time, major advertising companies like Facebook have warned that the change could severely impact their operations. “Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14,” the company said in a statement last week.

Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

Putting these lucrative partnerships in jeopardy could hit Apple’s bottom line as well and may even affect whether some apps or services are available at all.

The exact date when the policy would be enforced, and other details of this compromise, will be announced later.

Apple’s iOS 14 will give users the option to decline app ad tracking

from Apple – TechCrunch https://ift.tt/3jJsdIJ

Facebook’s photo porting tool adds support for Dropbox and Koofr

Facebook’s photo and video portability tool has added support for two more third party services for users to send data via encrypted transfer — namely: cloud storage providers Dropbox and (EU-based) Koofr.

The tech giant debuted the photo porting tool in December last year, initially offering users in its EU HQ location of Ireland the ability to port their media direct to Google Photos, before going on to open up access in more markets. It completed a global rollout of that first offering in June.

Facebook users in all its markets now have three options to choose from if they want to transfer Facebook photos and videos elsewhere. A company spokesman confirmed support for other (unnamed) services is also in the works, telling us: “There will be more partnership announcements in the coming months.”

The transfer tool is based on code developed via Facebook’s participation in the Data Transfer Project — a collaborative effort started last year, with backing from other tech giants including Apple, Google, Microsoft and Twitter.

To access the tool, Facebook users need to navigate to the ‘Your Facebook Information’ menu and select ‘Transfer a copy of your photos and videos’. Facebook will then prompt you to re-enter your password prior to initiating the transfer. You will then be asked to select a destination service from the three on offer (Google Photos, Dropbox or Koofr) and asked to enter your password for that third party service — kicking off the transfer.

Users will receive a notification on Facebook and via email when the transfer has been completed.

The encrypted transfers work from both the desktop version of Facebook or its mobile app.

Last month, the tech giant signalled in comments to the FTC ahead of a hearing on portability scheduled for later this month that it would be expanding the scope of its data portability offerings — including hinting it might offer direct transfers for more types of content in future, such as events or even users’ “most meaningful” posts.

For now, though, Facebook only supports direct, encrypted transfers for photos and videos uploaded to Facebook.

While Google and Dropbox are familiar names, the addition of a smaller, EU-based cloud storage provider in the list of supported services does stand out a bit. On that, Facebook’s spokesperson told us it reached out to discuss adding Koofr to the transfer tool after a staffer came across an article on Mashable discussing it as an EU cloud storage solution.

A bigger question is when — or whether — Facebook will offer direct photo portability to users of its photo sharing service, Instagram. It has not mentioned anything specific on that front when discussing its plans to expand portability.

When we asked Facebook about bringing the photo porting tool to Instagram, a spokesman told us: “Facebook have prioritised portability tools on Facebook at the moment but look forward to exploring expansion to the other apps in the future.”

In a blog post announcing the new destinations for users of the Facebook photo & video porting tool, the tech giant repeats its call for lawmakers to come up with “clearer rules” to govern portability, writing that: “We want to continue to build data portability features people can trust. To do that, the Internet needs clearer rules about what kinds of data should be portable and who is responsible for protecting that data as it moves to different services. Policymakers have a vital role to play in this.”

It also writes that it’s keen for other companies to join the Data Transfer Project — “to expand options for people and push data portability innovation forward”.

In recent years Facebook has been lobbying for what it calls ‘the right regulation’ to wrap around portability — releasing a white paper on the topic last year which plays up what it couches as privacy and security trade-offs in a bid to influence regulatory thinking around requirements on direct data transfers.

Portability is in the frame as a possible tool for helping rebalance markets in favor of new entrants or smaller players as lawmakers dig into concerns around data-fuelled barriers to competition in an era of platform giants.

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Snapchat had a big August amid TikTok uncertainty

The continual uncertainty around TikTok’s future may have provided a big boost to Snapchat in August. Or maybe it was just the Disney eyes filter that went viral. In any event, preliminary estimates from app store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28.5 million new installs last month — its single largest month for first-time downloads since May 2019, when it had then seen 41.2 million new installs.

May 2019, however, was an outlier in Snapchat’s history. The only other month, besides May 2019, where Snapchat had seen more monthly downloads than it did in August was December 2016, Sensor Tower data indicates.

Based on the firm’s findings, Snapchat downloads were up 29% year-over-year in August 2020, compared with 9% growth in July.

It’s unclear what combination of trends or changes may have shaped Snapchat’s download data over the past month.

But one significant area of interest in the social apps space has been the ongoing news around a possible TikTok ban in the U.S. News coverage of the ban already had a notable impact on the app stores’ top charts in recent weeks. Earlier in August, a number of direct TikTok competitors — including Likee, Byte, Dubsmash, Triller and others — saw sizable increases in weekly active users in the U.S. But none have grown to the point where they’re an obvious shoo-in to take TikTok’s place if the Chinese-owned video app is banned from the U.S., per Trump’s executive order.

It’s been more difficult, however, to pinpoint how larger TikTok competitors — like Snapchat and Instagram –were impacted by the news of a TikTok ban. These broader social apps tend to continually grow on a month-over-month basis and they regularly add new features, which could impact downloads and usage. For example, Instagram in recent weeks has been expanding features around live streaming, shopping and debuted its own TikTok alternative, Reels.

Though not a direct TikTok rival, Snapchat has also been working to attract the same young demographic that now favors the short-form video app.

This month, Snapchat announced its plans to launch a new music-powered feature that would appeal to TikTok users. The feature, due to arrive this fall, will allow users to set their Snaps to music, similar to TikTok. Snap also confirmed it has deals in place with top music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others, which have licensed their content for use in the Snapchat app.

Image Credits: App Store, screenshot by TechCrunch

In addition, Snapchat in late July turned on a new feature called “Minis,” which are basically lightweight, simplified versions of apps that live within Snapchat’s chat section. The apps, built using HTML, allow users to engage with a range of tasks — like buying tickets, meditating with Headspace, collaborating with friends and more — without having to leave the app.

Snapchat has been benefiting, too, from a prominent position on the App Store. Apple currently has it featured in an editorially curated list of app suggestions called “New to iPhone?” on the App Store’s “App” homepage. The collection, which you don’t even have to scroll down to find, recommends apps that first-time iPhone users will want to download.

Other bumps in downloads could be attributed to increased marketing spend, as is common among larger app publishers. Snapchat, however, isn’t commenting on what, specifically, may have changed in August.

And maybe it was just those 66.4 million TikTok videos tagged #disneyfilter that gave Snapchat a bump this past month!

Sensor Tower’s new Snapchat data is considered preliminary because it’s only been finalized through August 26th. When the remaining days of August are also finalized, there may be some changes to the resulting numbers. But those changes will likely be minor, at best.

These figures were also initially reported by one of Sensor Tower’s financial services customers in an analyst note. They were not publicized by Sensor Tower’s data reporting team. But the company confirmed the data’s accuracy with TechCrunch.

Snapchat, as of its Q2 earnings in July, reported its daily active users had grown to 238 million, up nearly 4% from the 229 million the company reported in April. The company won’t comment on the new download data.

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Snapchat had a big August amid TikTok uncertainty

The continual uncertainty around TikTok’s future may have provided a big boost to Snapchat in August. Or maybe it was just the Disney eyes filter that went viral. In any event, preliminary estimates from app store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28.5 million new installs last month — its single largest month for first-time downloads since May 2019, when it had then seen 41.2 million new installs.

May 2019, however, was an outlier in Snapchat’s history. The only other month, besides May 2019, where Snapchat had seen more monthly downloads than it did in August was December 2016, Sensor Tower data indicates.

Based on the firm’s findings, Snapchat downloads were up 29% year-over-year in August 2020, compared with 9% growth in July.

It’s unclear what combination of trends or changes may have shaped Snapchat’s download data over the past month.

But one significant area of interest in the social apps space has been the ongoing news around a possible TikTok ban in the U.S. News coverage of the ban already had a notable impact on the app stores’ top charts in recent weeks. Earlier in August, a number of direct TikTok competitors — including Likee, Byte, Dubsmash, Triller and others — saw sizable increases in weekly active users in the U.S. But none have grown to the point where they’re an obvious shoo-in to take TikTok’s place if the Chinese-owned video app is banned from the U.S., per Trump’s executive order.

It’s been more difficult, however, to pinpoint how larger TikTok competitors — like Snapchat and Instagram –were impacted by the news of a TikTok ban. These broader social apps tend to continually grow on a month-over-month basis and they regularly add new features, which could impact downloads and usage. For example, Instagram in recent weeks has been expanding features around live streaming, shopping and debuted its own TikTok alternative, Reels.

Though not a direct TikTok rival, Snapchat has also been working to attract the same young demographic that now favors the short-form video app.

This month, Snapchat announced its plans to launch a new music-powered feature that would appeal to TikTok users. The feature, due to arrive this fall, will allow users to set their Snaps to music, similar to TikTok. Snap also confirmed it has deals in place with top music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others, which have licensed their content for use in the Snapchat app.

Image Credits: App Store, screenshot by TechCrunch

In addition, Snapchat in late July turned on a new feature called “Minis,” which are basically lightweight, simplified versions of apps that live within Snapchat’s chat section. The apps, built using HTML, allow users to engage with a range of tasks — like buying tickets, meditating with Headspace, collaborating with friends and more — without having to leave the app.

Snapchat has been benefiting, too, from a prominent position on the App Store. Apple currently has it featured in an editorially curated list of app suggestions called “New to iPhone?” on the App Store’s “App” homepage. The collection, which you don’t even have to scroll down to find, recommends apps that first-time iPhone users will want to download.

Other bumps in downloads could be attributed to increased marketing spend, as is common among larger app publishers. Snapchat, however, isn’t commenting on what, specifically, may have changed in August.

And maybe it was just those 66.4 million TikTok videos tagged #disneyfilter that gave Snapchat a bump this past month!

Sensor Tower’s new Snapchat data is considered preliminary because it’s only been finalized through August 26th. When the remaining days of August are also finalized, there may be some changes to the resulting numbers. But those changes will likely be minor, at best.

These figures were also initially reported by one of Sensor Tower’s financial services customers in an analyst note. They were not publicized by Sensor Tower’s data reporting team. But the company confirmed the data’s accuracy with TechCrunch.

Snapchat, as of its Q2 earnings in July, reported its daily active users had grown to 238 million, up nearly 4% from the 229 million the company reported in April. The company won’t comment on the new download data.

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Samsung’s got a new budget 5G handset and a fitness tracker with a two-week battery

Yesterday’s overflow Galaxy Unpacked event was about one thing and one thing alone: the Galaxy Z Fold 2. Honestly, it was a bit anticlimactic after its predecessor found Samsung unveiling five new devices. But the singular focus wasn’t for lack of new stuff to show off. In fact, the company just unleashed a whole slew of new products across a wide range of categories, including a gaming monitor, charging pad, refrigerator and washing machine.

There are two in particular I’d like to break out here, however: the new Galaxy Fit 2 band and A42 5G handset. The latter in particular is worth highlighting, given the company’s huge push into 5G this year. Samsung is betting big on pushing early and hard on the next-generation wireless tech.

Early this year, the company announced that it would be standardizing 5G across its flagship products. The company has also made a major push toward embracing the tech on its budget devices, including the A7 and now the A42. 5G hasn’t quite turned out to be the market correction the industry was banking on, due in no small part to a slowdown in sales from the pandemic. Certainly few banked on that. But while Apple has yet to announce a 5G iPhone (give it a month or two, mind), Samsung’s already loaded up.

And importantly, the A42 looks like it may be Samsung’s cheapest 5G offering (though we’re still waiting on exact pricing). Honestly, Samsung wasn’t particularly chatty about the device during an IFA-tied event. Though we do know there’s a quad-camera system and a 6.6-inch display. Honestly, one of the most remarkable things about 5G is how quickly affordable devices have hit the market, thanks in part to the efforts of component makers like Qualcomm.

Image Credits: Samsung

The Galaxy Fit 2 is notable mostly for the inclusion of a 15-day battery (per Samsung). It can autodetect five different kinds of workouts and monitors sleep. It’s nice to see Samsung still offering something up to the dwindling tracker market, even as its (and the world’s) focus has clearly shifted over to smartwatches.

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Snapchat had a big August amid TikTok uncertainty

The continual uncertainty around TikTok’s future may have provided a big boost to Snapchat in August. Or maybe it was just the Disney eyes filter that went viral. In any event, preliminary estimates from app store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28.5 million new installs last month — its single largest month for first-time downloads since May 2019, when it had then seen 41.2 million new installs.

May 2019, however, was an outlier in Snapchat’s history. The only other month, besides May 2019, where Snapchat had seen more monthly downloads than it did in August was December 2016, Sensor Tower data indicates.

Based on the firm’s findings, Snapchat downloads were up 29% year-over-year in August 2020, compared with 9% growth in July.

It’s unclear what combination of trends or changes may have shaped Snapchat’s download data over the past month.

But one significant area of interest in the social apps space has been the ongoing news around a possible TikTok ban in the U.S. News coverage of the ban already had a notable impact on the app stores’ top charts in recent weeks. Earlier in August, a number of direct TikTok competitors — including Likee, Byte, Dubsmash, Triller and others — saw sizable increases in weekly active users in the U.S. But none have grown to the point where they’re an obvious shoo-in to take TikTok’s place if the Chinese-owned video app is banned from the U.S., per Trump’s executive order.

It’s been more difficult, however, to pinpoint how larger TikTok competitors — like Snapchat and Instagram –were impacted by the news of a TikTok ban. These broader social apps tend to continually grow on a month-over-month basis and they regularly add new features, which could impact downloads and usage. For example, Instagram in recent weeks has been expanding features around live streaming, shopping and debuted its own TikTok alternative, Reels.

Though not a direct TikTok rival, Snapchat has also been working to attract the same young demographic that now favors the short-form video app.

This month, Snapchat announced its plans to launch a new music-powered feature that would appeal to TikTok users. The feature, due to arrive this fall, will allow users to set their Snaps to music, similar to TikTok. Snap also confirmed it has deals in place with top music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others, which have licensed their content for use in the Snapchat app.

Image Credits: App Store, screenshot by TechCrunch

In addition, Snapchat in late July turned on a new feature called “Minis,” which are basically lightweight, simplified versions of apps that live within Snapchat’s chat section. The apps, built using HTML, allow users to engage with a range of tasks — like buying tickets, meditating with Headspace, collaborating with friends and more — without having to leave the app.

Snapchat has been benefiting, too, from a prominent position on the App Store. Apple currently has it featured in an editorially curated list of app suggestions called “New to iPhone?” on the App Store’s “App” homepage. The collection, which you don’t even have to scroll down to find, recommends apps that first-time iPhone users will want to download.

Other bumps in downloads could be attributed to increased marketing spend, as is common among larger app publishers. Snapchat, however, isn’t commenting on what, specifically, may have changed in August.

And maybe it was just those 66.4 million TikTok videos tagged #disneyfilter that gave Snapchat a bump this past month!

Sensor Tower’s new Snapchat data is considered preliminary because it’s only been finalized through August 26th. When the remaining days of August are also finalized, there may be some changes to the resulting numbers. But those changes will likely be minor, at best.

These figures were also initially reported by one of Sensor Tower’s financial services customers in an analyst note. They were not publicized by Sensor Tower’s data reporting team. But the company confirmed the data’s accuracy with TechCrunch.

Snapchat, as of its Q2 earnings in July, reported its daily active users had grown to 238 million, up nearly 4% from the 229 million the company reported in April. The company won’t comment on the new download data.

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