Wednesday, 13 January 2021

App stores saw record 218 billion downloads in 2020, consumer spend of $143 billion

Mobile adoption continued to grow in 2020, in part due to the market forces of the COVID-19 pandemic. According to App Annie’s annual “State of Mobile” industry report, mobile app downloads grew by 7% year-over-year to a record 218 billion in 2020. Meanwhile, consumer spending grew by 20% to also hit a new milestone of $143 billion, led by markets that included China, the United States, Japan, South Korea and the United Kingdom.

Consumers also spent 3.5 trillion minutes using apps on Android devices alone, the report found.

In another shift, app usage in the U.S. surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours on their mobile device.

The increase in time spent is a trend that’s not unique to the U.S., but can be seen across several other countries, including both developing mobile markets like Indonesia, Brazil and India, as well as places like China, Japan, South Korea, the U.K., Germany, France and others.

The trend isn’t isolated to any one demographic, either, but is seen across age groups. In the U.S., for example, Gen Z, millennials and Gen X/Baby Boomers spent 16%, 18% and 30% more time in their most-used apps year-over-year, respectively. However, what those favorite apps looked like was very different.

For Gen Z in the U.S., top apps on Android phones included Snapchat, Twitch, TikTok, Roblox and Spotify.

Millennials favored Discord, LinkedIn, PayPal, Pandora and Amazon Music.

And Gen X/Baby Boomers used Ring, Nextdoor, The Weather Channel, Kindle and ColorNote Notepad Notes.

The pandemic didn’t necessarily change how consumers were using apps in 2020, but rather accelerated mobile adoption by two to three years’ time, the report found.

Investors were also eager to fuel mobile businesses as a result, pouring $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year. According to Crunchbase data, 26% of total global funding dollars in 2020 went to businesses that included a mobile solution.

From 2016 to 2020, global funding to mobile technology companies more than doubled compared with the previous five years, and was led by financial services, transportation, commerce and shopping.

Mobile gaming adoption also continued to grow in 2020. Casual games dominated the market in terms of downloads (78%), but Core games accounted for 66% of games’ consumer spend and 55% of the time spent.

With many stuck inside due to COVID-19 lockdowns and quarantines, mobile games that offered social interaction boomed. Among Us, for example, became a breakout game in several markets in 2020, including the U.S.

Other app categories saw sizable increases over the past year, as well.

Time spent in Finance apps in 2020 was up 45% worldwide, outside of China, and participation in the stock market grew 55% on mobile, thanks to apps like Robinhood in the U.S. and others worldwide, that democratized investing and trading.

TikTok had a big year, too.

The app saw incredible 325% year-over-year growth, despite a ban in India, and ranked in the top five apps by time spent. The average monthly time spent per user also grew faster than nearly every other app analyzed, including 65% in the U.S. and 80% in the U.K., surpassing Facebook. TikTok is now on track to hit 1.2 billion active users in 2021, App Annie forecasts.

Other video services boomed in 2020, thanks to a combination of new market entrants and a lot of time spent at home. Consumers spent 40% more hours streaming on mobile devices, with time spent in streaming apps peaking in the second quarter in the west as the pandemic forced people inside.

YouTube benefitted from this trend, as it became the No. 1 streaming app by time spent among all markets analyzed except China. The time spent in YouTube is up to 6x that of the next closet app at 38 hours per month.

Of course, another big story for 2020 was the rise of e-commerce amid the pandemic. This made the past year the biggest ever for mobile shopping, with an over 30% increase in time spent in Shopping apps, as measured on Android phones outside of China.

Mobile commerce, however, looked less traditional in 2020.

Social shopping was a big trend, with global downloads of Pinterest and Instagram growing 50% and 20% year-over-year, respectively.

Livestreaming shopping grew, too, led by China. Downloads of live shopping TaoBao Live in China, Grip in South Korea and NTWRK in the U.S. grew 100%, 245% and 85%, respectively. NTWRK doubled in size last year, and now others are entering the space as well — including TikTok, to some extent.

The pandemic also prompted increased usage of mobile ordering apps. In the U.S., Argentina, the U.K., Indonesia and Russia, the app grew by 60%, 65%, 70%, 80% and 105%, respectively, in Q4.

Business apps, like Zoom and Google Meet among others, grew 275% in Q4, for example, as remote work and sometimes school, continued.

The analysis additionally included lists of the top apps by downloads, spending and monthly active users (MAUs).

Although TikTok had been topping year-end charts, Facebook continued to beat it in terms of MAUs. Facebook-owned apps controlled the top charts by MAUs, with Facebook at No. 1 followed by WhatsApp, Messenger and Instagram.

TikTok, however, had more downloads than Facebook and ranked No. 2 by consumer spending, behind Tinder.

The full report is available only as an online interactive experience this year, not a download. The report largely uses data from both the iOS App Store and Google Play, except where otherwise noted.



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Tuesday, 12 January 2021

Companies rush to replace the gym at CES

The year of the first-ever all-virtual CES is, unsurprisingly, the year of the virtual gym. The past 12 months have seen most of our fitness routines completely transformed — speaking for myself, my Apple Watch step count shows two big empty spots where March and April are.

Fitness startups have seen unexpected windfall in all of this. In June, Lululemon announced plans to acquire Mirror for $500 million, while competitors like Tonal saw a 7x increase in sales for the year. In December, Apple launched Fitness+, its own on-demand service designed to take on the Pelotons of the world.

It’s hard to shake the feeling that we’re starting to see a streaming service-style land rush on the fitness side of things. It’s a massive industry, of course, and odds are things will never return exactly to “normal” in the wake of all of this, but unlike movie services, it’s hard to imagine people subscribing to more than one at a time.

Perhaps the biggest name to enter the market thus far at CES is Samsung. The electronics giant announced Smart Trainer, an addition to its growing line of fitness-focused apps. The system is designed specially for Samsung’s Smart TVs, using a webcam to track exercises. On that front, at least, it seems to be a bit more in-depth than Apple’s Watch-only tracking, which relies on an accelerometer and heart-rate monitor for feedback. Like Fitness+, it will employ trainers to lead exercises, including workout celebrity Jillian Michaels.

Ultrahuman is another major fitness video platform making its debut this week. The startup recently closed an $8 million round. Like Fitness+, its biotracking is built around the Apple Watch, showcasing heart rate and calories burned, among other metrics. The service compares its offering to a “masterclass” for fitness.

Partners include leading athletes and celebrities like Crossfit champion Kara Saunders, fitness celebrity Amanda Cerny, coach Johannes Bartl, hybrid athlete and coach Kris Gethin and MindSize CEO Christian Straka to name a few. Available on iOS and Android devices, the app also integrates biofeedback via its Apple Watch integration to measure and improve the efficacy of meditation and workouts. Compared to Calm and Headspace’s celebrity content approach, Ultrahuman uses a technology platform-based approach to improve experience and long-term results.

These services set themselves apart from the likes of Mirror, Peloton and new offerings from the likes of NordicTrack, in that these technologies ditch the heavy exercise equipment, lowering the barrier of entry (though I suppose Samsung’s does require a big, expensive TV). The fact is that demand will decrease when people feel more comfortable going to the gym. That will certainly shake out the industry to a certain extent.

For many people, however, once the secrets of home fitness have been unlocked, they may never want to visit the gym again.



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Monday, 11 January 2021

PopSockets announces its MagSafe-compatible iPhone 12 accessories

In October, TechCrunch broke the news that PopSockets was developing its own line of MagSafe-compatible products that will support the new wireless charging capabilities of the iPhone 12 devices. Today, at the (virtual) 2021 Consumer Electronics Show, the company formally introduced its upcoming products for the first time. The new line will include three MagSafe-compatible PopGrips, a wallet with an integrated grip, and two mounts.

The first of these is the new PopGrip for MagSafe, which will magnetically attach to MagSafe-compatible cases for iPhone 12 devices.

The design of this PopGrip clears up some confusion over how a PopGrip (the round, poppable dongle that people normally think of when they think of “PopPockets”) will work with a MagSafe device. Instead of attaching just at the base of the grip itself, the grip is integrated into a larger base which attaches to the case.

Meanwhile, the grip has a swappable top so you can change the style of your PopGrip whenever you want without having to buy a whole new accessory.

This grip will also be compatible with PopSockets PopMount 2 phone mounts, including the new PopMount 2 for MagSafe, introduced today.

The PopMount 2 for MagSafe will launch as two solutions: PopMount for MagSafe Multi-Surface and PopMount for MagSafe Car Vent. As described by their name, both products will magnetically attach to iPhone 12 devices either at home or while on-the-go.

For those who use the new PopGrip for MagSafe grip, they’ll be able to leave the grip on then let the mount’s magnets attach to the base.

Image Credits: PopMount Multi Surface for MagSafe

Also new is an updated PopWallet+ for MagSafe, which is combination wallet and grip that lets users carry up to 3 cards that now attaches magnetically to MagSafe-compatible phone cases for iPhone 12 devices. The wallet has an elastic sock so you can extract your cards without having to remove the wallet from the back of the device, and it now includes a shield to protect credit cards from magnetic damage. The grip here is swappable, too.

Image Credits: PopWallet+ for MagSafe

There are also two versions of the PopGrip Slide becoming available. One, the PopGrip Slide Stretch will have expanding arms that attach mechanically to the sides of most phone cases, including iPhone 12 cases. You can slide this grip to the bottom of the phone to serve as a portrait stand or to attach MagSafe accessories, without having to remove the grip.

Image Credits: PopGrip Slide Stretch for MagSafe

The PopGrip Slide for iPhone 12 is basically the same thing, but designed to fit the Apple Silicone cases for iPhone 12 devices, more specifically.

Among the first of the new accessories to hit the market will be the PopGrip for MagSafe and PopWallet+ for MagSafe in spring 2021.

The PopGrip Slide Stretch will launch March 21st on PopSockets.com and in select Target locations ahead of a broader rollout. The PopGrip Slide will launch May 1st on PopSockets.com and in Apple Stores. And the PopMount for MagSafe line will launch in summer 2021.

The company also announced a few other non-MagSafe products, including the PopGrip Pocketable, which streamlines the grip when collapsed so the the surface is flat; the PopGrip Antimicrobial, which has an embedded silver-based treatment for protection; and the PopSockets x SOG PopGrip Multi-Tool, made in collaboration with SOG Speciality Knives, which includes a PopGrip with a detachable multi-tool.

The company didn’t share an exact timeframe for these products besides “early 2021.”



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Noopl’s iPhone plug-in is designed to improve hearing in noisy environments

Noopl looks like one of the more interesting hardware startups to come out of CES day one. The Sacramento-based company has designed an accessory that it says can help drown out background noise for users in a loud environment.

The little accessory sports a Lightning plug (it’s currently iOS only), which connects to the bottom of an iPhone. The little dongle features a trio of microphones, coupled with an audio signal processor designed to reduce background noise.

Image Credits: Noopl

The Noopl app launches when the device is plugged in, setting up a connection with a pair of AirPods Pro. It’s designed to utilize head tracking to determine the direction the wearer is facing, in order to offer clearer sound in that direction. The app can then be used to broaden the direction beam and adjust volume.

The company was founded by Steven Verdooner and Kevin Snow, building on technology from Sydney’s National Acoustic Laboratories (NAL).

“The genesis for the idea occurred when Verdooner was at a noisy restaurant with his father and both of them experienced challenges hearing each other, even with the father’s state-of-the-art hearing aids in ‘restaurant mode,’ ” it writes in a press release. “Realizing an immense opportunity to potentially help millions of people, Verdooner partnered with NAL and a small team of seasoned scientists and engineers to create Noopl. Hearing industry veteran, Tim Trine, was brought on in 2020 as President and CEO to create a scalable technology platform, commercialize products, and grow the company.”

Image Credits: Noopl

The device is currently up for pre-order from Noopl’s site, priced at $199.



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Healthvana’s digital COVID-19 vaccination records are about communication, not passports for the immune

As the vaccination campaign to counter COVID-19 gets underway (albeit with a rocky start), a number of companies are attempting to support its rollout in a variety of ways. Healthvana, a health tech startup that began with a specific focus on providing patient information digitally for individuals living with HIV, is helping Los Angeles County roll out mobile vaccination records for COVID-19 using Apple’s Wallet technology. A cursory appraisal of the implementation of this tech might lead one to believe it’s about providing individuals with easy proof of vaccination — but the tech, and Healthvana, are focused on informing individuals to ensure they participate in their own healthcare programs, not providing an immunity pass.

“I generally consider most of healthcare to look and feel like Windows 95,” Healthvana CEO and founder Ramin Bastani said. “We look and feel like Instagram. Why is that important? Because patients can engage in things they understand, it’s easier for them to communicate in the way they’re used to communicating, and that ends up leading them to better health outcomes.”

Bastani points out that they began the company by focusing this approach to patient education and communication on HIV, and demonstrated that using their software led to patients being 7.4 times more likely to show up for their next follow-up appointment versus patients who received follow-up information and appointment notices via traditional methods. The company has built their tooling and their approach around not only producing better health for individuals, but also on reducing costs for healthcare providers by eliminating the need for a lot of the work that goes into clearing up misunderstandings, and essentially hounding patients to follow-up, which can significantly dig into clinician and care staff hours.

“We’re actually also reducing the cost to healthcare providers, because you don’t have 1,000 people calling you asking what are their results, and saying ‘I don’t understand, I can’t log in, I don’t know what it means to be SARS nonreactive,’ or all those things we address through simplicity,” Bastani said. “That’s made a huge difference. Overall, I think the key to all healthcare is going to be to be able to get patients to pay attention, and take action to things around their health.”

That’s the goal of Healthvana’s partnership with LA County on COVID-19 immunization records, too — taking vitally important action to ensure the successful rollout of its vaccination program. All approved COVID-19 vaccines to date require a two-course treatment, including one initial inoculation followed by a booster to be administered sometime later. Keeping LA county residents informed about their COVID-19 inoculation, and when they’re due for a second dose, is the primary purpose of the partnership, and benefits from Healthvana’s experience in improving patient follow-up activities. But the app is also providing users with information about COVID-19 care, and, most usefully, prevention and ways to slow the spread.

While Bastani stresses that Healthvana is, in the end, just “the last mile” for message delivery, and that there are many other layers involved in determining the right steps for proper care and prevention, the way in which they provide actionable info has already proven a big boon to one key measure: contact tracing. In select municipalities, Healthvana will also prompt users who’ve tested positive to anonymously notify close contacts directly from their device, which will provide those individuals with both free testing options and information resources.

“Just us doing this in the greater Los Angeles area for less than two months, 12,000+ people have been notified that they’ve been exposed,” Bastani said. “Each of them likely lives with other people and families — this is how you can help slow the spread.”

Contrast that with the relatively slow uptake of the exposure notification tools built into iOS and Android devices via recent software updates provided by Google and Apple working in a rare collaboration. While the technology that underlies it is sound, and focused on user privacy, its usage numbers thus far are far from earthshaking; only 388 people have sent alerts through Virginia’s app-based on the exposure notification framework in three months since its launch, for instance.

Healthvana’s focus on timely and relevant delivery of information, offered to users in ways they’re mostly likely to understand and engage with, is already showing its ability to have an impact on COVID-19 and its community transmission. The startup is already in talks to launch similar programs elsewhere in the country, and that could help improve national vaccination outcomes, and how people handle COVID-19 once they have it, too.



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Healthvana’s digital COVID-19 vaccination records are about communication, not passports for the immune

As the vaccination campaign to counter COVID-19 gets underway (albeit with a rocky start), a number of companies are attempting to support its rollout in a variety of ways. Healthvana, a health tech startup that began with a specific focus on providing patient information digitally for individuals living with HIV, is helping Los Angeles County roll out mobile vaccination records for COVID-19 using Apple’s Wallet technology. A cursory appraisal of the implementation of this tech might lead one to believe it’s about providing individuals with easy proof of vaccination — but the tech, and Healthvana, are focused on informing individuals to ensure they participate in their own healthcare programs, not providing an immunity pass.

“I generally consider most of healthcare to look and feel like Windows 95,” Healthvana CEO and founder Ramin Bastani said. “We look and feel like Instagram. Why is that important? Because patients can engage in things they understand, it’s easier for them to communicate in the way they’re used to communicating, and that ends up leading them to better health outcomes.”

Bastani points out that they began the company by focusing this approach to patient education and communication on HIV, and demonstrated that using their software led to patients being 7.4 times more likely to show up for their next follow-up appointment versus patients who received follow-up information and appointment notices via traditional methods. The company has built their tooling and their approach around not only producing better health for individuals, but also on reducing costs for healthcare providers by eliminating the need for a lot of the work that goes into clearing up misunderstandings, and essentially hounding patients to follow-up, which can significantly dig into clinician and care staff hours.

“We’re actually also reducing the cost to healthcare providers, because you don’t have 1,000 people calling you asking what are their results, and saying ‘I don’t understand, I can’t log in, I don’t know what it means to be SARS nonreactive,’ or all those things we address through simplicity,” Bastani said. “That’s made a huge difference. Overall, I think the key to all healthcare is going to be to be able to get patients to pay attention, and take action to things around their health.”

That’s the goal of Healthvana’s partnership with LA County on COVID-19 immunization records, too — taking vitally important action to ensure the successful rollout of its vaccination program. All approved COVID-19 vaccines to date require a two-course treatment, including one initial inoculation followed by a booster to be administered sometime later. Keeping LA county residents informed about their COVID-19 inoculation, and when they’re due for a second dose, is the primary purpose of the partnership, and benefits from Healthvana’s experience in improving patient follow-up activities. But the app is also providing users with information about COVID-19 care, and, most usefully, prevention and ways to slow the spread.

While Bastani stresses that Healthvana is, in the end, just “the last mile” for message delivery, and that there are many other layers involved in determining the right steps for proper care and prevention, the way in which they provide actionable info has already proven a big boon to one key measure: contact tracing. In select municipalities, Healthvana will also prompt users who’ve tested positive to anonymously notify close contacts directly from their device, which will provide those individuals with both free testing options and information resources.

“Just us doing this in the greater Los Angeles area for less than two months, 12,000+ people have been notified that they’ve been exposed,” Bastani said. “Each of them likely lives with other people and families — this is how you can help slow the spread.”

Contrast that with the relatively slow uptake of the exposure notification tools built into iOS and Android devices via recent software updates provided by Google and Apple working in a rare collaboration. While the technology that underlies it is sound, and focused on user privacy, its usage numbers thus far are far from earthshaking; only 388 people have sent alerts through Virginia’s app-based on the exposure notification framework in three months since its launch, for instance.

Healthvana’s focus on timely and relevant delivery of information, offered to users in ways they’re mostly likely to understand and engage with, is already showing its ability to have an impact on COVID-19 and its community transmission. The startup is already in talks to launch similar programs elsewhere in the country, and that could help improve national vaccination outcomes, and how people handle COVID-19 once they have it, too.



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Saturday, 9 January 2021

Apple suspends Parler from App Store

Apple confirmed that it has suspended the conservative social media app Parler from the App Store, shortly after Google banned it from Google Play. The app, which became a home to Trump supporters and several high-profile conservatives in the days leading up the Capitol riots, had been operating in violation of Apple’s rules.

The company tells TechCrunch,

We have always supported diverse points of view being represented on the App Store, but there is no place on our platform for threats of violence and illegal activity. Parler has not taken adequate measures to address the proliferation of these threats to people’s safety. We have suspended Parler from the App Store until they resolve these issues.

In the wake of its decision Apple sent Parler’s developers the following note,

To the developers of the Parler app,

Thank you for your response regarding dangerous and harmful content on Parler. We have determined that the measures you describe are inadequate to address the proliferation of dangerous and objectionable content on your app.

Parler has not upheld its commitment to moderate and remove harmful or dangerous content encouraging violence and illegal activity, and is not in compliance with the App Store Review Guidelines.

In your response, you referenced that Parler has been taking this content “very seriously for weeks.” However, the processes Parler has put in place to moderate or prevent the spread of dangerous and illegal content have proved insufficient. Specifically, we have continued to find direct threats of violence and calls to incite lawless action in violation of Guideline 1.1 – Safety – Objectionable Content.

Your response also references a moderation plan “for the time being,” which does not meet the ongoing requirements in Guideline 1.2 – Safety – User Generated content. While there is no perfect system to prevent all dangerous or hateful user content, apps are required to have robust content moderation plans in place to proactively and effectively address these issues. A temporary “task force” is not a sufficient response given the widespread proliferation of harmful content.

For these reasons, your app will be removed from the App Store until we receive an update that is compliant with the App Store Review Guidelines and you have demonstrated your ability to effectively moderate and filter the dangerous and harmful content on your service.

Regards,

App Review Board

Conservative commentator and Parler investor Dan Bongino posted about Apple’s decision on the site,

The tech tyrants at Apple have pulled the app from their App Store. Apple is no different than the Chinese communist party in their preference for totalitarian thought control. I’m proud of the remaining liberty-loving people of this great country. And I’m embarrassed, and horrified by the tech totalitarians who’ve taken control of it.

While the app is no longer available through the store at present, it seems it will still be available to access for those who have already downloaded it. As The New York Times noted earlier this week,

If Apple pulls Parler from the App Store, people would not be able to download the app to their iPhones or iPads. People who had already downloaded the Parler iPhone app would still be able to use it, but the company would not be able to update the app, meaning it would eventually be rendered obsolete as Apple updated the iPhone software.

But Parler’s future remains more uncertain than most, as there’s a growing push inside Amazon to pull the plug on Parler, too.

The news comes shortly after Google banned it from Google Play. The app, which became a home to Trump supporters and several high-profile conservatives in the days leading up the Capitol riots, had been operating in violation of Apple’s rules, we understand. Apple’s App Store guidelines require apps hosting user-generated content to have moderation policies to remove content that incites violence.

Despite these policies, neither Apple nor Google had taken action to remove Parler in prior weeks, even though Trump supporters and other far-right users had used the app to call for violence and organize their plans to storm the Capitol. The insurrection left five people dead, over 50 police officers injured, and more than a dozen facing federal charges, in addition to the growing number of arrests emerging as suspects are identified.

Image Credits: Parler via the App Store

BuzzFeed News on Friday reported Parler had received a letter from Apple which warned that the app would be removed from the App Store within 24 hours, unless the company submitted a content moderation improvement plan.

Apple’s notice read:

“We have received numerous complaints regarding objectionable content in your Parler service, accusations that the Parler app was used to plan, coordinate, and facilitate the illegal activities in Washington D.C. on January 6, 2021 that led (among other things) to loss of life, numerous injuries, and the destruction of property. The app also appears to continue to be used to plan and facilitate yet further illegal and dangerous activities.”

(TechCrunch additionally confirmed BuzzFeed’s reporting.)

Parler CEO John Matze posted about Apple’s ultimatum to his own Parler account, saying he would not cave to “those authoritarians who hate free speech.”

Ahead of its removal, Parler had ranked No. 1 in News on the iPhone App Store and No. 13 Overall, according to data from App Annie. On Friday, it was ranking as high as No. 1, at times, on the iPhone’s Top Charts of free non-game apps, though final data was not available.

Image Credits: App Annie

Currently, the app is hosted by Amazon Web Services (AWS), but it appears to be in violation of the AWS Acceptable Use Policy which could serve as grounds for its removal.

The collective action of tech company employees is playing a key role in some of the decisions being made regarding Trump and his supporters’ access to platforms to communicate and organize in the days following the Capitol riots. According to The Washington Post, for example, over 350 Twitter employees signed a letter urging CEO Jack Dorsey and other execs to permanently suspend Trump’s account before the company followed through.

Trump has now lost his ability to post to Facebook, Twitter, Snapchat, and Twitch, to name a few. Meanwhile, Parler’s removal from both app stores will limit the reach of the more radical and violent Trump supporter movement to some extent, forcing them to more obscure corners of the web. However, many argue these measures have come too late, as the damage to not only Capitol, but to the nation’s psyche as whole, has already been done.

Developing…



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