Apple sheds value during iPhone event

The TechCrunch crew is hard at work writing up the latest from Apple’s iPhone, iPad and Apple Watch event. They have good notes on the megacorp’s hardware updates. But what are the markets saying about the same array of products?

For those of us more concerned with effective S&P dividend yields than screen nit levels, events like Apple’s confab are more interesting for what they might mean for the value of the hosting company than how many GPUs a particular smartphone model has. And, for once, Apple’s stock may have done something a little interesting during the event!

Observe the following chart:

Image Credits: TechCrunch/Y Charts

This is a one-day chart, mind, so we’re looking at intraday changes. We’re zoomed in. And Apple kinda took a bit of a dive during its event that kicked off at 1 p.m. in the above chart.

Normally nothing of import happens to Apple’s shares during its presentations. Which feels weird, frankly, as Apple events detail the product mix that will generate hundreds of billions in revenue. You’d think that they would have more impact than their usual zero.

But today, we had real share price movement when the event wrapped around 2 p.m. ET. Perhaps investors were hoping for more pricey devices? Or were hoping Apple had more up its sleeve? How you rate that holiday Apple product lineup is a matter of personal preference, but investors appear to have weighed in slightly to the negative.

Worth around $2.5 trillion, each 1% that Apple’s stock moves is worth $10 billion. Apple’s loss of 1.5% today — more or less; trading continues as I write this — is worth more than Mailchimp. It’s a lot of money.

You can read the rest of our coverage from the Apple event here. Enjoy!

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Here’s everything Apple announced at its event this morning

It’s that time again!

It’s September, which generally means two things: We’re blasting Earth, Wind, and Fire on repeat, and Apple will announce a new iPhone (or four).

Right on schedule, Apple held a remote event this morning, streaming kinda-sorta-live from its Cupertino campus. Whether you didn’t have time to watch the entire hour-long stream or just want the highlights, we’ve got you — as usual, we’ve boiled the whole thing down to the bullet points.

New iPads

Both the standard iPad and the iPad mini have gotten the update treatment — here’s whats new for each:

Image Credits: Apple

New iPad:

• Runs the A13 Bionic chip, which Apple first introduced in 2019 with the iPhone 11. Apple says it’s 20% faster across the board compared to the last gen.
• The front-facing camera has been bumped from 8 megapixels up to a 12 megapixel ultrawide lens.
• It’s getting Center Stage, the feature that debuted on the iPad Pro and automatically reframes front-facing video to keep your face centered as you move around a room.
• Starts at $329 (or $299 for schools). Orders start today, shipping next week.
  

  Image Credits: Apple

New iPad mini:

• Redesigned with slimmer borders and rounder edges.
• The display has been bumped up to 8.3″ (from 7.9″) while keeping the overall device size the same.
• The CPU is 40% faster, while the GPU is 80% faster.
• USB-C!
• There will be a 5G model.
• The back camera has a much-improved 12 MP camera with True Tone flash, and, as with the standard iPad, the front camera is getting 12 MP ultrawide lens and Center Stage support.
• It’ll support the second-gen Apple Pencil.
• Starts at $499. Orders start today, shipping next week.

Apple Watch

Image Credits: Apple

Apple kicked off the Watch segment with a few new features coming to iOS 8 (like fall detection for cyclists and better algorithms for detecting calories burned when you’re on an e-bike) before announcing a new Watch — Series 7, they’re calling it.

Apple Watch Series 7:

• By reducing the screen’s borders, they were able to squeeze in a display that is 20% bigger.
• To take advantage of that bigger screen, buttons are bigger across the UI.
• It’s got a swipe-style prediction keyboard, for easier text input on the go.
• Apple says it’s got the strongest (most crack-resistant) display to dat, and is the first Apple Watch to be IP6X certified against dust.
• An “updated charging architecture” and a new USB-C charger allow it to charge 33% faster.
• Series 7 will start at $399 and start shipping “later this fall.”

New iPhones

Image Credits: Apple

Not one, not two, but four new iPhones — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro max. Faster chips, better cameras, better battery life.

iPhone 13 and iPhone 13 mini:

• Both run Apple’s new A15 Bionic chip. It’s got a six-core CPU (two high-performance cores, four high efficiency), a four-core GPU and big improvements to the neural engine that Apple taps for on-device machine learning.
• A “ceramic shield front,” which Apple says is tougher than any other smartphone’s glass.
• IP68 water resistance.
• 28% brighter display.
• iPhone 13 comes in at 6.1″, while iPhone 13 mini will be 5.4″.
• A wild new “Cinematic” mode that uses machine learning for tricks like auto-shifting the camera’s focus when one on-screen speaker looks at someone behind them.
• The 64 GB model has finally been retired, with the base models coming with 128 GB of storage.
• Apple says the iPhone 13 mini’s battery life has been improved by an hour and a half, while most iPhone 13 users will get two and half more hours per charge.
• iPhone 13 will start at $799, while iPhone 13 mini starts at $699.

iPhone 13 Pro and Pro Max:

Image Credits: Apple

• It’s getting that new “ceramic shield front,” along with an upgrade to A15, here with a five-core GPU.
• As rumored, it’ll get a display that can adjust its refresh rate up to 120 hz for super smooth movement/scrolling.
• It’s got three cameras on the back: a telephoto lens with 3x optical zoom, an ultrawide and a wide angle. Night Mode will now play friendly with all three cameras (including the telephoto lens, which previously didn’t support it).
• It’ll come in two sizes: 6.1″ (Pro) and 6.7″ (Pro Max).
• For those who just can’t seem to get enough storage space, they’re introducing 1 TB models!
• Pro starts at $999, Pro Max starts at $1099. Pre-orders start September 17, shipping September 24.

Other stuff

• iOS 15 will ship Monday, September 20th.
• Apple’s Fitness Plus service is rolling out in 15 new countries, including Austria, Brazil, Colombia, France, Germany, Mexico and Russia. Workouts will be in English and subtitled in six languages. They’re also launching group workouts, which can be launched from iMessage or FaceTime and will let you multitask your hangouts and your workouts.
• Apple’s MagSafe wallet will now be able to display its last known location via the Find My app if the wallet gets separated from the phone.

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Here’s everything Apple announced at its event this morning

It’s that time again!

It’s September, which generally means two things: We’re blasting Earth, Wind, and Fire on repeat, and Apple will announce a new iPhone (or four).

Right on schedule, Apple held a remote event this morning, streaming kinda-sorta-live from its Cupertino campus. Whether you didn’t have time to watch the entire hour-long stream or just want the highlights, we’ve got you — as usual, we’ve boiled the whole thing down to the bullet points.

New iPads

Both the standard iPad and the iPad mini have gotten the update treatment — here’s whats new for each:

Image Credits: Apple

New iPad:

• Runs the A13 Bionic chip, which Apple first introduced in 2019 with the iPhone 11. Apple says it’s 20% faster across the board compared to the last gen.
• The front-facing camera has been bumped from 8 megapixels up to a 12 megapixel ultrawide lens.
• It’s getting Center Stage, the feature that debuted on the iPad Pro and automatically reframes front-facing video to keep your face centered as you move around a room.
• Starts at $329 (or $299 for schools). Orders start today, shipping next week.
  

  Image Credits: Apple

New iPad mini:

• Redesigned with slimmer borders and rounder edges.
• The display has been bumped up to 8.3″ (from 7.9″) while keeping the overall device size the same.
• The CPU is 40% faster, while the GPU is 80% faster.
• USB-C!
• There will be a 5G model.
• The back camera has a much-improved 12 MP camera with True Tone flash, and, as with the standard iPad, the front camera is getting 12 MP ultrawide lens and Center Stage support.
• It’ll support the second-gen Apple Pencil.
• Starts at $499. Orders start today, shipping next week.

Apple Watch

Image Credits: Apple

Apple kicked off the Watch segment with a few new features coming to iOS 8 (like fall detection for cyclists and better algorithms for detecting calories burned when you’re on an e-bike) before announcing a new Watch — Series 7, they’re calling it.

Apple Watch Series 7:

• By reducing the screen’s borders, they were able to squeeze in a display that is 20% bigger.
• To take advantage of that bigger screen, buttons are bigger across the UI.
• It’s got a swipe-style prediction keyboard, for easier text input on the go.
• Apple says it’s got the strongest (most crack-resistant) display to dat, and is the first Apple Watch to be IP6X certified against dust.
• An “updated charging architecture” and a new USB-C charger allow it to charge 33% faster.
• Series 7 will start at $399 and start shipping “later this fall.”

New iPhones

Image Credits: Apple

Not one, not two, but four new iPhones — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro max. Faster chips, better cameras, better battery life.

iPhone 13 and iPhone 13 mini:

• Both run Apple’s new A15 Bionic chip. It’s got a six-core CPU (two high-performance cores, four high efficiency), a four-core GPU and big improvements to the neural engine that Apple taps for on-device machine learning.
• A “ceramic shield front,” which Apple says is tougher than any other smartphone’s glass.
• IP68 water resistance.
• 28% brighter display.
• iPhone 13 comes in at 6.1″, while iPhone 13 mini will be 5.4″.
• A wild new “Cinematic” mode that uses machine learning for tricks like auto-shifting the camera’s focus when one on-screen speaker looks at someone behind them.
• The 64 GB model has finally been retired, with the base models coming with 128 GB of storage.
• Apple says the iPhone 13 mini’s battery life has been improved by an hour and a half, while most iPhone 13 users will get two and half more hours per charge.
• iPhone 13 will start at $799, while iPhone 13 mini starts at $699.

iPhone 13 Pro and Pro Max:

Image Credits: Apple

• It’s getting that new “ceramic shield front,” along with an upgrade to A15, here with a five-core GPU.
• As rumored, it’ll get a display that can adjust its refresh rate up to 120 hz for super smooth movement/scrolling.
• It’s got three cameras on the back: a telephoto lens with 3x optical zoom, an ultrawide and a wide angle. Night Mode will now play friendly with all three cameras (including the telephoto lens, which previously didn’t support it).
• It’ll come in two sizes: 6.1″ (Pro) and 6.7″ (Pro Max).
• For those who just can’t seem to get enough storage space, they’re introducing 1 TB models!
• Pro starts at $999, Pro Max starts at $1099. Pre-orders start September 17, shipping September 24.

Other stuff

• iOS 15 will ship Monday, September 20th.
• Apple’s Fitness Plus service is rolling out in 15 new countries, including Austria, Brazil, Colombia, France, Germany, Mexico and Russia. Workouts will be in English and subtitled in six languages. They’re also launching group workouts, which can be launched from iMessage or FaceTime and will let you multitask your hangouts and your workouts.
• Apple’s MagSafe wallet will now be able to display its last known location via the Find My app if the wallet gets separated from the phone.

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The iPhone 13 Pro and Pro Max feature 120Hz display, better cameras

Apple has announced its new lineup of phones at its virtual conference. In addition to the regular iPhone 13 and iPhone 13 mini, the company has two Pro models with some premium features that you won’t find in the regular iPhone 13.

Of course, the Pro models are also more expensive. For reference, the iPhone 13 Mini starts at $699 and the iPhone 13 starts at $799. As for the Pro models, the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099. The iPhone 13 Pro has a 6.1-inch display while the iPhone 13 Pro Max has a 6.7-inch display.

“Our Pro lineup pushes the limits with our most advanced technologies for users who want the very best iPhone,” Apple CEO Tim Cook said.

Here’s what you’ll get if you decide to buy the iPhone 13 Pro instead of the iPhone 13. The design is slightly different as the Pro models get shiny stainless steel bands around the case of the phone. There are also three stainless steel rings around the three camera sensors. The back of the device is made of matte glass.

There are three different camera sensors at the back of the iPhone 13 Pro and Pro Max instead of two. In addition to the ultra wide and wide camera, you get a 3x camera. It seems like the wide and ultra wide cameras aren’t identical in the Pro models vs. the regular models either.

Last year, only the iPhone 12 Pro Max featured sensor shift optical image stabilization. This time, the entire iPhone 13 lineup gets sensor shift optical image stabilization. Basically, the regular iPhone 13 is getting many of the advanced camera features that was restricted to Pro models.

In particular, there’s a new cinematic mode with rack focus. You can track a subject and lock focus on that subject in real time. Cinematic mode shoots in Dolby Vision HDR. Later this year, you’ll be able to shoot ProRes videos with the iPhone 13 Pro and Pro Max.

So here’s what you get in the iPhone 13 and 13 Pro Max:

• A 77mm telephoto camera with 3x optical zoom.
• An ultra wide camera with ƒ/1.8 aperture and “up to 92% improvement in low-light performance,” according to Apple.
• A wide camera with ƒ/1.5 aperture and “up to 2.2x improvement in low-light performance,” according to Apple.

For the first time, you can use Night mode with all three cameras. This way, you don’t have to remember which camera will give you the best result.

The iPhone 13 Pro and Pro Max comes with a Pro Motion display with P3 color range. Like on high-end iPad models, these iPhone models have an adaptative framerate. If you need it, your iPhone display can run at 120Hz. If you’re watching a movie, the iPhone can use a lower framerate to save battery life.

As the iPhone 13 Max is the largest smartphone in the lineup, you get more battery life. Apple promises a battery that lasts 2.5 hours longer for the iPhone 13 Pro Max compared to the iPhone 12 Pro Max.

Like the iPhone 13 and 13 Mini, the Pro models come with Apple’s A15 Bionic chip. It’s a 5-mm design with 15 billion transistors. There are two high-performance cores and four energy-efficient cores. You should get nearly the same performances across the lineup, but there’s a new 5-core GPU in the Pro lineup.

Pre-orders start on Friday and they will be available on September 24. There are four different models with 128GB, 256GB, 512GB or 1TB of storage.

Apple’s iPhone 13 sports better battery and improved cameras, starting at $799

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Apple’s new MagSafe wallet works with ‘Find My’ app for when it goes missing

Alongside the introduction of the new iPhone 13, Apple introduced a few new accessories to complement its upgraded flagship devices. One of the more interesting additions in the accessories in the lineup is a new MagSafe wallet that works with Apple “Find My” service. That means if you accidentally lose your wallet when it becomes unattached from your iPhone, you can launch the Find My app to locate it as you can with other Apple devices or items attached to your Apple AirTags.

In this case, the MagSafe leather wallet will notify users of the last known location where the wallet was separated from the phone. It will not, however, provide real-time tracking.

This is a small, but clever addition for those who use Apple’s MagSafe products. The technology was first introduced last fall to allow iPhone users to attach all sorts of products to the back of their iPhone, like cases, wallets, tripods and car mounts, as well as Apple’s own accessories for charging, like the MagSafe battery pack — which is coming to iPhone 13. MagSafe works by layering on a magnetometer, a copper-graphite shield, two shields, multiple layers of magnets, an NFC antenna, and more on the back of the iPhone, to make the accessories attach.

But it had not yet combined the power of MagSafe with the capabilities of “Find My” until now.

Image Credits: Apple

Along with the launch of the “Find My”-connected wallet, aka the iPhone Leather Wallet with MagSafe, the company is also introducing a range of new cases and colors for iPhone, designed to work with MagSafe. This includes MagSafe cases in leather and silicone, as well as a clear case with MagSafe. All are available to order today.

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Apple’s iPhone 13 sports better battery and improved cameras, starting at $799

The rumors were right. The centerpiece of today’s big Apple event is the latest iPhone. The latest device lands less than a year after its predecessor, now that things have settled down somewhat on the supply chain side for Apple. Last year’s iPhone 12 was a massive seller, bucking the trend of stagnating smartphones sales, in part due to a bottleneck in sales from the unplanned delay, but also because it finally brought 5G connectivity to Apple’s mobile line.

Lucky number iPhone 13 (no skipping for superstition’s sake, mind) features a familiar design. The front notch has finally been shrunken down — now 20% smaller than its predecessor, while the rear-facing camera system has also gotten a redesign. The screen is now 28% brighter Super Retina XDR display on both the iPhone 13 and 13 mini at 1200 nits.

The 13 sports a 6.1-inch screen, while the mini’s is 5.4 inches — same as last year. The display is protected by a ceramic shield coating, and the handset rates IP68 dust/waterproofing.

The phone is powered by Apple’s new A15 Bionic chip, built with a 5nm processor. The CPU is 6-core that the company is calling “the fastest CPU on any smartphone.” The new 4-core GPU, meanwhile, brings advanced graphics to the handset.

The rear dual-camera system features a 12MP wide angle camera that’s capable of pulling in up to 47% more light. The new Cinematic Mode, meanwhile, brings rack focus-style shooting capable of adjusting the focus on subjects, using machine learning (you can also tap to adjust manual or switch between subjects). All models in the iPhone 13 also support Night Mode shooting, as well as the ProRes codec for a more pro-level of video.

Following last year’s introduction of 5G, the company has added more advanced antennae. Through the combination of a larger battery and energy saving software, the company says it’s been able to eke out an additional 2.5 hours of life on the 13 and 1.5 hours on the mini.

iPhone 13 mini starts at $699 and, while the 13 starts at $799. It comes in black, gold, silver and a new, lighter blue. Storage options start at128GB.

The iPhone 13 Pro and Pro Max features 120Hz display, better cameras

Not a massive update all told — Apple seemingly save a lot of that for the iPhone 13 Pro, which brings a 120Hz display (a feature that was rumored across the line) and a number of key updates to the imaging system. The Pro and Pro Max feature similar battery upgrades as the 13. The devices go up for pre-order on September 17 and will be available at retail on September 24.

The company is also launching a number of accessories, including a new MagSafe Wallet that works with the Find My feature.

 

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Apple Watch will now detect biking workouts, falls from bike when riding

Apple Watch users who ride bikes will get a handful of new features designed just for them. Announced during today’s Apple iPhone press event, the company says that Apple Watch will now begin to detect when users begin a bike ride to remind you to start a workout. And similar to other workouts, Apple Watch will also automatically pause and resume as you take breaks during your ride. And, perhaps most importantly, it will gain a new fall detection feature, as well.

While Apple Watch can already detect a fall on Series 4  or later devices, allowing users to contact emergency services if needed, Apple says that it will now add fall detection to cycling. In this case, it’s able to sense the unique motion and impact that occurs when someone falls when riding a bike — which is a different type of movement than someone who falls when standing.

Image Credits: Apple

For indoor cyclists such as Peleton enthusiasts, Apple Watch will also now better support e-bikes with an improved workout algorithm that more accurately calculates calories burned.

These features will join others Apple has added, like the reimagined Breathe app, new watch faces, and updates to Messages and Photos that roll out with watchOS 8. Apple additionally announced a new Watch product, as well, with the Apple Watch Series 7, offering a larger Retina display, interface redesigns, new watch faces and colors, better charging, and more.

Related to workouts, Apple also announced an update to its subscription service, Fitness+, which will be available in 15 new countries in addition to the original six, and which is adding Pilates workouts, guided meditations, and workouts designed for skiers and snowboarders.

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