Monday, 24 September 2018

iPhone XS Max is reportedly dramatically outselling the XS

According to some early numbers from Apple analyst extraordinaire, Ming-Chi Kuo, the iPhone Max XS is currently running laps around its smaller counterpart. In a note posted by MacRumors, Kuo suggested that the 6.5-inch handset sold three to four time as well as the XS during its inaugural weekend.

“We have determined that the demand for XS Max is better than expected (3–4 times that of XS),” says Kuo. “The gold and space-grey colors are significantly more popular than the silver. 256GB is the most popular, and 512GB is subject to a serious shortage because only Samsung can currently ship NAND Flash well. We are positive that XS Max shipments will grow steadily in 4Q18 thanks to demand from Asia market and the gift season.”

The higher demand shouldn’t be altogether surprising. After all, the XS doesn’t mark an earth shattering upgrade over its predecessor. The Max, on the other hand, is a pretty sizable jump in display size for the company that was once suggested that consumers simple don’t want a larger phone. 

And while the two models are quite similar from the standpoint of specs, the bigger display will only run an extra $100. If you’re already in for $1,000, what’s another $100 between friends, right?

The note also states that Apple Watch Series 4 demand is better than anticipated, while the iPhone XR is expected to be a good seller for the company. No surprise on that last one, really. The XR represents an attainable upgrade for those users unwilling or unable to pull the trigger for a $1,000 phone with last year’s handset.



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macOS Mojave is now available

Enjoy reading lots of words about new operating systems? Good news! There are plenty of those here. Enjoy actually downloading and running said new operating systems? Gooder news! macOS 10.14 Mojave is now available in final public form over at the Mac App Store.

As with the last several versions of the desktop OS, Mojave’s a free download — though every time the company launches a new one, there tends to be a bit of a bottleneck with downloads, so you may want to give this one a bit of time before attempting.

As far as what you’ve got to look forward to on the this new version, Dark Mode is the biggest marquee feature here. Mojave offers the ability to switch windows and backgrounds to a dark design with light text — which, like many of the OS’s new features, is targeted at the company’s core audience of creative pros.

Stacks is probably my personal favorite of the bunch. With a click of a button, it cleans your ridiculously messy desktop into piles of files sortable by type and various other categories. The first batch of iOS apps have been ported to the desktop here, as well, including Voice Memos, Stocks, Home and News.

Screenshots have been pretty thoroughly tweaked, while Safari’s got a bunch of new security features.



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macOS 10.14 Mojave review

Against my better judgement and repeat warnings from those who knew better, I went ahead and installed Mojave on my work computer the first chance I got. Sure, there were certain standard beta bugs and capability issues that made me regret the decision on occasion, but the only way to sufficiently test a product like this is use it day to day.

I can’t claim to have used every feature with any regularity. But that’s just the nature of an operating system upgrade. There’s a lot of ground to cover, in order to assure the update covers as wide a swath of users as possible. There are international features and updates to Apple’s machine learning offering — things that, in my case, don’t really impact usage.

Even with the broad scope of updates contained herein, however, 10.14 represents what is arguably the most focused macOS release in recent memory. Unlike High Sierra, which felt, in many respects (name included), like a refinement over its predecessor, Mojave finds Apple with specific mission in mind.

The last few years have seen the company hit mounting criticism that it had taken its eye off the ball when it comes to creative professionals — a segment of users long regarded to be the spirital core of its desktop offerings. There was a backlash against Final Cut, when Apple made changes for the sake of simplifying/streamlining, removing the high level of customization videographers had come to rely on.

Last year, meanwhile, Apple presented an uncharacteristically transparent view into the trials and tribulations of the Mac Pro line. “If we’ve had a pause in upgrades and updates,” Phil Schiller said during a roundtable discussion, “we’re sorry for that — what happened with the Mac Pro — and we’re going to come out with something great to replace it.”

Companies like Microsoft have seen opportunity in Apple’s further push into populism, targeting the ever-growing Surface line at those creative Pros. After all, while the category isn’t ultimately a huge one, the videographers, artists, musicians, et al. who use the products are among the most influential when it comes to buying decisions.

But Apple has begun to address these concerns. While the Mac Pro won’t be arriving until next year, it’s made important strides on the hardware front. The iMac Pro, for instance, presents an all-in-one alternative to the modular desktop, while the latest MacBook pros offer up some downright nutty specs on the high-end.

Mojave plays a central role in all of this. Many of the operating system’s marquee features cater to precisely those power users. Dark Mode, Gallery View, file metadata and Stacks are among the top new features here, and each have creative pros firmly in their sights.

I’ll be the first to admit that you’ll need to broaden your definition of “creative professional” pretty damn wide before I start to fit in. When Apple trotted out photogs, producers and interactive artists for a recent event, I’d be lying if I said I felt like I belonged.

That said, I’ve found a place for many of the aforementioned features in my own daily workflow. In the interest of giving the most time to those features I’ve spent the most time with over the course of the last four or so months, let’s start with the Mojave additions I’ve found the most useful.

Stacks

Every new version of macOS comes with several features that I can easily visualize becoming a part of my daily process. I get excited about the ways in which these additions will help me become faster, more productive, better organize. Invariably, however, they slowly fade into the background. I stop making the effort to engage and ultimately forget they’re even there.

In the case of many of them, I know my own disorganization and idiosyncratic methods are as much to blame as anything. The features are well-intentioned, but workflows are stubborn. And besides, just because you pay for the gym membership doesn’t mean you’re going to keep that New Year’s resolution, right?

Stacks, on the other hand, is straight up useful. As Apple has moved away from the desktop-based folder system, I’ve found my desktop growing more and more messy. It’s become the throw the dirty laundry anywhere approach to computer use. It’s bad and I hate myself for it, but what are you going to do?

Upgrade to Mojave, for one thing. While it’s true the company’s leaning heavily on Dark Mode as the flagship feature, Stacks is quietly the best and most useful addition. If you’ve got a messy desktop, simply Control+click the wallpaper or chose Use Stacks under view in the menu bar. Choosing this will automatically sort files into piles.

By default, the feature groups files by type. From the drop down, you can toggle this to group things by Date Last Opened, Date Modified, Date Added, Date Created or Tags. Clicking the top of the pile expands them out, so you can view everything at once.

Oh, and if you click Use Stacks again, everything will fly back into place, resorting your unruly desktop in the process.

Dark Mode

When Apple announced Mojave back at WWDC, Dark Mode got far and away the biggest response from the crowd. That’s what you get for putting on a show in a room full of developers. Of course, they’re not the only ones who’ve been champing at the bit for the feature. Videographers, photographers — really anyone who spends a lot of time staring at screens in dark rooms will likely appreciate the option.

When the feature is enabled, those applications that support it will default to the mode. The borders and backgrounds turn dark and white text is highlighted on a black background. In my Mojave first look a few months back, I lamented the lack of apps supporting the feature. At the time, Dark Mode was largely the realm of Apple’s own apps. Mail, Contacts, Calendar, and Safari Reader are among them.

Understandably so. Lead by example, I guess. Things have improved a bit since then. According to the site Dark Mode List, which aggregates examples from both macOS and iOS, there are at least 78 applications that currently support the feature .

It’s a start, but there’s still a long ways to go. After all, you lose some of the effect when you switch back and forth between apps that do and don’t offer the setting. For example, while Safari supports it, neither Firefox nor Chrome do. Also, some of Apple’s own, not pre-installed applications don’t support it either, including Pages. That said, the list is understandably pretty heavy on developer tools.

With Mojave launching today, however, I’d anticipate that we’re going to see more companies rolling out the option soon. In the meantime, it’s a handy feature for those who need it and it’s a nice option for the rest of us.

Dynamic Desktop is a fun addition — though there are two options at the moment. there’s the standard Mojave sand dune, and Solar Gradient. Both shift during the day, gradually darkening as the sun starts going down. It’s a nice complement to Dark Mode, and a neat spin on the blue light reducing Night Shift feature that’s been around for a while now. Of course, more wallpaper options would be welcome.

Screenshots

Okay, this is one of those ones I know I’m going to get a lot more use out of than most of you normal folks. Day to day, however, I’d say this is the feature I interact with the most. When you take a screenshot, a small thumbnail pops up in the bottom, right hand corner of the screen, similar to what you get on iOS.

It stays for a few seconds and then quickly slides off screen. It’s a quick and handy way to see if you got the job done. You can also click into the thumbnail to open it up to full size and edit it accordingly. Screenshots can now be saved to a number of different destinations to help avoid messing up your desktop, including Preview, Messages, Mail, Documents and Clipboard.

There’s a new control panel accessible by hitting Shift-Command-5. From here, you can capture the entire screen, capture a window, select a portion of the screen, record a video of the full screen or just record a piece of the screen. I used those last bits with a little less regularity, but all of the above really came in handy when putting together the images for this writeup.

Continuity Camera is a new feature worth mentioning in the same breath. It’s yet another avenue where the company is able to flex its cross-device functionality. The somewhat clunkily named feature is built into updates to first-party apps like Pages, Keynote, Numbers, Notes, Mail, Messages and Text Edit.

Once in the program, click Take Photo and it will utilize a connected iPhone or iPad to capture media. Take the shot, click Use Photo and boom, the image is inserted into the application. It’s a clever feature that works like a charm, though I’ll be honest — I haven’t found a ton of applications for it in my own life. The number of times I’ve been writing something on my laptop I felt would be enhanced by taking a shot of something nearby have been fairly limited, thus far.

That said, I could certainly see using it to scan a document into a PDF being a handy one. I probably could/should have used then when applying for a Chinese visa a few months back. With so many of these new features, however, the trick is making a point to make it a part of your workflow.

Finder

Gallery View is a nice tweak on the old Apple Cover flow feature, offering large thumbnails of files, with smaller, scrollable versions down below. Here, however, you get a full, straight on shot of the image. It’s particularly useful when scrolling through a lot of images quickly.

The addition of full metadata is clearly another bit aimed at appealing to professionals. Click a photo and you get a LOT of information in the side pane — more than most users will likely know what to do with. Along with the standard file size and dimensions, Apple now serves up things like camera model, aperture number and other EXIF data.

Quick Actions, meanwhile, brings some iPhone-style editing tools to the bottom of the side pane. From here, you can rotate an image — which is actually pretty helpful in my line of work — or mark it up in a number ways, including highlighting and the adding in a signature, a la Adobe PDF. Apple’s actually made Preview a bit redundant here, by bringing some of its best features directly to the desktop.

iOS apps on desktop

This is arguably the most interesting addition from an overall strategy perspective. Apple made a point of assuring its audience of developers and users that macOS and iOS are not merging, as has long been rumored. We all breathed a collective sigh of relief, before the company showed off one new way in which the lines are being further blurred.

The company is making it easier to convert mobile apps into a desktop versions. Why? For one thing, Apple would love it if more desktop applications were purchased through the Mac App Store — there are plenty of economic, ecosystem and security reasons for this, most of which should be fairly obvious. It’s also in the company’s best interest to have its most popular developers creating content for all of its platforms.

To kick things off, Apple made three of its own first-party apps available in desktop form: Voice Memos, Stocks, Home and News. Of the three, News is the one that’s made its way into my heavy rotation. It seems a bit silly to have a standalone news app, with all of the access desktop browsers afford. But after installing it and walking through the curation process, I’ve grown to appreciate the desktop notifications for breaking news.

Again, there are a thousand other ways to access that information, but News is a handy one-stop shop. That said, I rarely found myself interacting directly with the app. I mostly clicked through interesting notifications as they popped through. Thankfully, they never came through with too much frequency, which would be absolutely maddening.

Voice Memo is an interesting addition, as well. The cloud sharing with iOS devices is the killer app here. You can record something on your iPhone and listen to and edit it on the desktop. The use for desktop recording is a bit less clear. In most cases, it probably makes more sense to pull out your smartphone to record.

The gesture makes it clear that you’re recording the other person, it’s easier to move to device closer to the source of audio, and you don’t have to deal with the sound of your own typing during the recording process.

The desktop versions of iOS apps are also interesting from a UX perspective. Aside from scaling, not all that much appears to be tweaked — and that’s kind of the point. It’s a heck of a lot easier to essentially port something over than it is to rebuild from the ground up. Of course, without a touchscreen Mac, you’re interfacing with the applications through the cursor. In a few of my less proud moments, if found my hand wanting to reach out to tap the screen.

This is particularly the case with Home. The desktop version of Apple’s smart home app retains the square tiles from its predecessors. Still, the inclusion of the app in this original quartet makes sense from a user stand point. It’s handy, having access to all your connected home info in a single place accessible at work or on the road.

Odds and ends

Okay, time to bust out the bullet points.

  • That 32-person FaceTime chat is arriving some time later this fall on macOS. That will be a fun one to test — and I suspect a bit more manageable on a larger screen.
  • Both the Mac App Store and iTunes have gotten makeovers. The updates are in keeping with the company’s push toward editorial curation to help drive engagement. Anything that pays more humans to write about things like music is a good thing, in my book.
  • Your Mac will now ask for consent when apps access your camera or microphone, similar to what the company does on the iPhone. I people won’t be in a rush to remove the masking tape from their webcams, but this is definitely a good thing.
  • Safari’s protections have been beefed up. Passwords are stronger and last year’s cookie-busting Intelligent has been beefed up. Per Apple,

When you browse the web, the characteristics of your device can be used by advertisers to create a “fingerprint” to track you. Safari now thwarts this by only sharing a simplified system profile. And now improved Intelligent Tracking Prevention keeps embedded content such as social media Like buttons, Share buttons, and comment widgets from tracking you without your permission.

Time to upgrade

Is Mojave worth the upgrade? Well, yeah, duh. It’s free and brings a number of interesting new features. I’m not sure I’d call it a “love letter to developers,” to borrow a phrase from our iMac Pro review, but coupled with that new hardware, Apple’s clearly letting creatives know that there’s a place for them in the Mac’s future.

Your mileage will vary, of course, but I’ve found plenty of new features that integrate nicely into my own workflow. Stacks, Dark Mode and improved screenshots have all proven handy in the months I’ve been running the beta on both my work and personal systems. The final version of the operating system drops today for everyone, so you can partake without in all of those with a much more certainty.



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Apple closes its $400M Shazam acquisition and says the music recognition app will soon become ad free

Last year, we broke the news that Apple was buying the music recognition startup and app Shazam for about $400 million, and nearly one year later, the deal has finally closed. Today, Apple announced that it has completed the acquisition, and that it would soon be making the service ad free to use for everyone, removing the app’s ad-supported free tier.

“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere,” said Oliver Schusser, Apple’s vice president of Apple Music, in a statement. “With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”

It’s not clear how Apple longer term will integrate Shazam’s core product into its service — a pretty clever piece of technology that can identify a song by hearing a fragment of it. The two main directions appear to be to let it continue to remain a standalone app longer term, or to subsume part or all of it into a bigger Apple Music offering. (The two are not mutually exclusive.)

At $400 million — a figure confirmed to us by several sources when we were first reporting on the deal — Shazam is one of Apple’s biggest acquisitions both in music and overall, and it underscores the amount of investment that the iPhone maker is willing to put into expanding its role as a force not just in hardware, but in the services that run on that hardware.

In music, it’s in hot competition with over-the-top providers like Spotify — which, along with Snap, was also looking into buying Shazam — and Pandor, (which is now going to be a part of SiriusXM. Other notable Apple acquisitions specifically in music have included the acquisition of Beats, which became the basis of Apple Music, which Apple acquired for $3 billion in 2014.

In May, Apple announced that it has passed the 50 million user mark for Apple Music.

The deal comes three weeks after the EU finally gave a green light to the deal after Apple first made public its intention to buy the startup. (We write “startup” only in name: it was venture-backed to the tune of about $143 million but had been around since 1999.)

The app has hundreds of millions of users and had passed 1 billion downloads back in September 2016, but it had never managed to turn a profit.

In September 2017, Shazam reportedly made £40.3 million ($54 million) in revenues in its 2016 fiscal year, which was a turnaround from the declines between FY 2014 and 2015. It made a statutory pre-tax loss of £4 million ($5.3 million) in 2016, which was still a loss but significantly smaller than the £16.6 million loss in FY 2015.

Although it is one of the most popular apps in the music category, Apple was not found to be making an antitrust violation in buying it.

“Any concerns in that respect were dismissed because Shazam’s data is not unique and Apple’s competitors would still have the opportunity to access and use similar databases,” the EU noted in its approval earlier this month.

More to come.



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Microsoft Azure bets big on IoT

At its Ignite conference in Orlando, Florida, Microsoft today announced a plethora of new Internet of Things-focused updates to its Azure cloud computing platform. It’s no secret that the amount of data generated by IoT devices is a boon to cloud computing services like Azure — and Microsoft is definitely aiming to capitalize on this (and its existing relationships with companies in this space).

Some of today’s announcements are relatively minor. Azure IoT Central, the company’s solution for helping you get started with IoT, is now generally available, for example, and there are updates to Microsoft’s IoT provisioning service, IoT hub message routing tools and Map Control API.

Microsoft also today announced that the Azure IoT platform will now support Google’s Android and Android Things platform via its Java SDK.

What’s more interesting, though, is the new services. The highlight here is probably the launch of Azure Digital Twins. Using this new service, enterprises can now build their own digital models of any physical environment.

Think of it as the virtual counterpart to a real-world IoT deployment — and as the IoT deployment in the real world changes, so does the digital model. It will provide developers with a full view of all the devices they have deployed and allows them to run advanced analytics and test scenarios as needed without having to make changes to the actual physical deployment.

“As the world enters the next wave of innovation in IoT where the connected objects such as buildings, equipment or factory floors need to be understood in the context of their environments, Azure Digital Twins provides a complete picture of the relationships and processes that connect people, places and devices,” the company explains in today’s announcement.

Azure Digital Twins will launch into preview on October 15.

The other major announcement is that Azure Sphere, Microsoft’s play for getting into small connected microcontroller devices, is now in public preview, with development kits shipping to developers now. For Azure Sphere, Microsoft built its own Linux-based kernel, but the focus here is obviously on selling services around it, not getting licensing fees. Every year, hardware companies ship nine billion of these small chips and few of them are easily updated and hence prone to security issues once they are out in the wild. Azure Sphere aims to offer a combination of cloud-based security, a secure OS and a certified microcontroller to remedy this situation.

Microsoft also notes that Azure IoT Edge, its fully managed service for delivering Azure services, custom logic and AI models to the edge, is getting a few updates, too, including the ability to submit third-party IoT Edge modules for certification and inclusion in the Azure Marketplace. It’s also about to launch the public preview of IoT Edge extended offline for those kinds of use cases where an IoT device goes offline for — you guessed it — and extended period.

more Microsoft Ignite 2018 coverage



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Salesforce partners with Apple to roll deeper into mobile enterprise markets

Apple and Salesforce are both highly successful, iconic brands, who like to put on a big show when they make product announcements. Today, the two companies announced they were forming a strategic partnership with an emphasis on mobile strategy ahead of Salesforce’s enormous customer conference, Dreamforce, which starts tomorrow in San Francisco.

For Apple, which is has been establishing partnerships with key enterprise brands for the last several years, today’s news is a another big step toward solidifying its enterprise strategy by involving the largest enterprise SaaS vendor in the world.

“We’re forming a strategic partnership with Salesforce to change the way people work and to empower developers of all abilities to build world-class mobile apps,” Susan Prescott, vice president of markets, apps and services at Apple told TechCrunch.

Tim Cook at Apple event on September 12, 2018 Photo: Justin Sullivan/Getty Images

Bret Taylor, president and chief product at Salesforce, who came over in the Quip deal a couple of years ago, says working together, the two companies can streamline mobile development for customers. “Every single one of our customers is on mobile. They all want world-class mobile experiences, and this enables us when we’re talking to a customer about their mobile strategy, that we can be in that conversation together,” he explained.

For starters, the partnership is going to involve three main components: The two companies are going to work together to bring in some key iOS features such Siri Shortcuts and integration with Apple’s Business Chat into the Salesforce mobile app. Much like the partnership between Apple and IBM, Apple and Salesforce will also work together to build industry-specific iOS apps on the Salesforce platform.

The companies are also working together on a new mobile SDK built specifically for Swift, Apple’s popular programming language. The plan is to provide a way to build Swift apps for iOS and deploy them natively on Salesforce’s Lightning platform.

The final component involves deeper integration with Trailhead, Salesforce’s education platform. That will involve a new Trailhead Mobile app on IOS as well as adding Swift education courses to the Trailhead catalogue to help drive adoption of the mobile SDK.

While Apple has largely been perceived as a consumer-focused organization, as we saw a shift to  companies encouraging employees to bring their own devices to work over the last six or seven years, Apple has benefited. As that has happened, it has been able to take advantage to sell more products and services and has partnered with a number of other well-known enterprise brands including IBMCiscoSAP and GE along with systems integrators Accenture and Deloitte.

The move gives Salesforce a formidable partner to continue their incredible growth trajectory. Just last year the company passed the $10 billion run rate putting it in rarified company with some of the most successful software companies in the world. In their most recent earnings call at the end of August, they reported $3.28 billion for the quarter, placing them on a run rate of over $13 billion. Connecting with Apple could help keep that momentum growing.

The two companies will show off the partnership at Dreamforce this week. It’s a deal that has the potential to work out well for both companies, giving Salesforce a more integrated iOS experience and helping Apple increase its reach into the enterprise.



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Sunday, 23 September 2018

Happy anniversary, Android

It’s been 10 years since Google took the wraps off the G1, the first Android phone. Since that time the OS has grown from buggy, nerdy iPhone alternative to arguably the most popular (or at least populous) computing platform in the world. But it sure as heck didn’t get there without hitting a few bumps along the road.

Join us for a brief retrospective on the last decade of Android devices: the good, the bad, and the Nexus Q.

HTC G1 (2008)

This is the one that started it all, and I have a soft spot in my heart for the old thing. Also known as the HTC Dream — this was back when we had an HTC, you see — the G1 was about as inauspicious a debut as you can imagine. Its full keyboard, trackball, slightly janky slide-up screen (crooked even in official photos), and considerable girth marked it from the outset as a phone only a real geek could love. Compared to the iPhone, it was like a poorly dressed whale.

But in time its half-baked software matured and its idiosyncrasies became apparent for the smart touches they were. To this day I occasionally long for a trackball or full keyboard, and while the G1 wasn’t pretty, it was tough as hell.

Moto Droid (2009)

Of course, most people didn’t give Android a second look until Moto came out with the Droid, a slicker, thinner device from the maker of the famed RAZR. In retrospect, the Droid wasn’t that much better or different than the G1, but it was thinner, had a better screen, and had the benefit of an enormous marketing push from Motorola and Verizon. (Disclosure: Verizon owns Oath, which owns TechCrunch, but this doesn’t affect our coverage in any way.)

For many, the Droid and its immediate descendants were the first Android phones they had — something new and interesting that blew the likes of Palm out of the water, but also happened to be a lot cheaper than an iPhone.

HTC/Google Nexus One (2010)

This was the fruit of the continued collaboration between Google and HTC, and the first phone Google branded and sold itself. The Nexus One was meant to be the slick, high-quality device that would finally compete toe-to-toe with the iPhone. It ditched the keyboard, got a cool new OLED screen, and had a lovely smooth design. Unfortunately it ran into two problems.

First, the Android ecosystem was beginning to get crowded. People had lots of choices and could pick up phones for cheap that would do the basics. Why lay the cash out for a fancy new one? And second, Apple would shortly release the iPhone 4, which — and I was an Android fanboy at the time — objectively blew the Nexus One and everything else out of the water. Apple had brought a gun to a knife fight.

HTC Evo 4G (2010)

Another HTC? Well, this was prime time for the now-defunct company. They were taking risks no one else would, and the Evo 4G was no exception. It was, for the time, huge: the iPhone had a 3.5-inch screen, and most Android devices weren’t much bigger, if they weren’t smaller.

The Evo 4G somehow survived our criticism (our alarm now seems extremely quaint, given the size of the average phone now) and was a reasonably popular phone, but ultimately is notable not for breaking sales records but breaking the seal on the idea that a phone could be big and still make sense. (Honorable mention goes to the Droid X.)

Samsung Galaxy S (2010)

Samsung’s big debut made a hell of a splash, with custom versions of the phone appearing in the stores of practically every carrier, each with their own name and design: the AT&T Captivate, T-Mobile Vibrant, Verizon Fascinate, and Sprint Epic 4G. As if the Android lineup wasn’t confusing enough already at the time!

Though the S was a solid phone, it wasn’t without its flaws, and the iPhone 4 made for very tough competition. But strong sales reinforced Samsung’s commitment to the platform, and the Galaxy series is still going strong today.

Motorola Xoom (2011)

This was an era in which Android devices were responding to Apple, and not vice versa as we find today. So it’s no surprise that hot on the heels of the original iPad we found Google pushing a tablet-focused version of Android with its partner Motorola, which volunteered to be the guinea pig with its short-lived Xoom tablet.

Although there are still Android tablets on sale today, the Xoom represented a dead end in development — an attempt to carve a piece out of a market Apple had essentially invented and soon dominated. Android tablets from Motorola, HTC, Samsung and others were rarely anything more than adequate, though they sold well enough for a while. This illustrated the impossibility of “leading from behind” and prompted device makers to specialize rather than participate in a commodity hardware melee.

Amazon Kindle Fire (2011)

And who better to illustrate than Amazon? Its contribution to the Android world was the Fire series of tablets, which differentiated themselves from the rest by being extremely cheap and directly focused on consuming digital media. Just $200 at launch and far less later, the Fire devices catered to the regular Amazon customer whose kids were pestering them about getting a tablet on which to play Fruit Ninja or Angry Birds, but who didn’t want to shell out for an iPad.

Turns out this was a wise strategy, and of course one Amazon was uniquely positioned to do with its huge presence in online retail and the ability to subsidize the price out of the reach of competition. Fire tablets were never particularly good, but they were good enough, and for the price you paid, that was kind of a miracle.

Xperia Play (2011)

Sony has always had a hard time with Android. Its Xperia line of phones for years were considered competent — I owned a few myself — and arguably industry-leading in the camera department. But no one bought them. And the one they bought the least of, or at least proportional to the hype it got, has to be the Xperia Play. This thing was supposed to be a mobile gaming platform, and the idea of a slide-out keyboard is great — but the whole thing basically cratered.

What Sony had illustrated was that you couldn’t just piggyback on the popularity and diversity of Android and launch whatever the hell you wanted. Phones didn’t sell themselves, and although the idea of playing Playstation games on your phone might have sounded cool to a few nerds, it was never going to be enough to make it a million-seller. And increasingly that’s what phones needed to be.

Samsung Galaxy Note (2012)

As a sort of natural climax to the swelling phone trend, Samsung went all out with the first true “phablet,” and despite groans of protest the phone not only sold well but became a staple of the Galaxy series. In fact, it wouldn’t be long before Apple would follow on and produce a Plus-sized phone of its own.

The Note also represented a step towards using a phone for serious productivity, not just everyday smartphone stuff. It wasn’t entirely successful — Android just wasn’t ready to be highly productive — but in retrospect it was forward thinking of Samsung to make a go at it and begin to establish productivity as a core competence of the Galaxy series.

Google Nexus Q (2012)

This abortive effort by Google to spread Android out into a platform was part of a number of ill-considered choices at the time. No one really knew, apparently at Google or anywhere elsewhere in the world, what this thing was supposed to do. I still don’t. As we wrote at the time:

Here’s the problem with the Nexus Q:  it’s a stunningly beautiful piece of hardware that’s being let down by the software that’s supposed to control it.

It was made, or rather nearly made in the USA, though, so it had that going for it.

HTC First — “The Facebook Phone” (2013)

The First got dealt a bad hand. The phone itself was a lovely piece of hardware with an understated design and bold colors that stuck out. But its default launcher, the doomed Facebook Home, was hopelessly bad.

How bad? Announced in April, discontinued in May. I remember visiting an AT&T store during that brief period and even then the staff had been instructed in how to disable Facebook’s launcher and reveal the perfectly good phone beneath. The good news was that there were so few of these phones sold new that the entire stock started selling for peanuts on Ebay and the like. I bought two and used them for my early experiments in ROMs. No regrets.

HTC One/M8 (2014)

This was the beginning of the end for HTC, but their last few years saw them update their design language to something that actually rivaled Apple. The One and its successors were good phones, though HTC oversold the “Ultrapixel” camera, which turned out to not be that good, let alone iPhone-beating.

As Samsung increasingly dominated, Sony plugged away, and LG and Chinese companies increasingly entered the fray, HTC was under assault and even a solid phone series like the One couldn’t compete. 2014 was a transition period with old manufacturers dying out and the dominant ones taking over, eventually leading to the market we have today.

Google/LG Nexus 5S and 6P (2015)

This was the line that brought Google into the hardware race in earnest. After the bungled Nexus Q launch, Google needed to come out swinging, and they did that by marrying their more pedestrian hardware with some software that truly zinged. Android 5 was a dream to use, Marshmallow had features that we loved … and the phones became objects that we adored.

We called the 6P “the crown jewel of Android devices”. This was when Google took its phones to the next level and never looked back.

Pixel

If the Nexus was, in earnest, the starting gun for Google’s entry into the hardware race, the Pixel line could be its victory lap. It’s an honest-to-god competitor to the Apple phone.

Gone are the days when Google is playing catch-up on features to Apple, instead, Google’s a contender in its own right. The phone’s camera is amazing. The software works relatively seamlessly (bring back guest mode!), and phone’s size and power are everything anyone could ask for. The sticker price, like Apple’s newest iPhones, is still a bit of a shock, but this phone is the teleological endpoint in the Android quest to rival its famous, fruitful, contender.

Let’s see what the next ten years bring.



from iPhone – TechCrunch https://ift.tt/2I7l6YP